Transcript Cloud Computing Opportunities and challenges for service

Cloud Computing
Key takeaways for Financial players
April, 19th 2010
Cloud computing – confusing at best
Graphic
2 courtesy of T-Systems
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Thoughts on Cloud Computing
“We are at the beginning of the age
of planetary computing. Billions of
people will be wirelessly interconnected, and the only way to
achieve that kind of massive scale
usage is by massive scale, brutally
efficient cloud-based infrastructure.”
“It’s stupidity. It’s worse than
stupidity: it’s a marketing hype
campaign.”
Richard Stallman (The Guardian)
Dan Farber (CNET News)
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© 2010 ADVA Optical Networking. All rights reserved. Confidential.
Studies show private clouds CAN and
HAVE saved money.
 Reduce IT labor cost by 50% in configuration, operations,
management and monitoring.
 Improve capital utilization by 75%, significantly reducing
license costs.
 Reduce provisioning cycle times from weeks to minutes.
 Improve quality, eliminating 30% of software defects.
 Reduce end user IT support costs by up to 40%.
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Connectivity WITHIN the cloud
Automation
Data center
Efficiency
Data center
Virtual optical
network
Data center
Data center
Static optical
network
Data center
Reliability
Data center
Data center
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Backup center
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©ADVA
2010 Optical
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Networking.
Networking.
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Connectivity TO the cloud
High-end user
Low-latency
WDM access
SLA-based
business access
Cloud service
user
Cloud
user
Best effort
Cloud
user
Cloud
user
Carrier Ethernet
access network
Cloud
user
Cloud services
resources
Cloud
user
Cloud services
resources
Cloud
user
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2010 Optical
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Networking.
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Cloud service
resources
Case Study – Novel Solution
 Three customers dynamically sharing a common a data center.
Servers
Remote Desktop
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Virtual
Tape/Disk/Server
Cloud
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Exchanges and Trading
NYSE
Arca
NASDAQ
BATS
EBS
Direct Edge
PoPs
Carrier Hotels
Co-Lo
Central Office
Financial Firms
Banks
Broker Dealers
Hedge Funds
Proprietary Traders
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©ADVA
2010 Optical
ADVA Optical
Networking.
Networking.
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All reserved.
rights reserved.
Confidential.
Information Feeds
Reuters
Bloomberg
OPRA
755 Secaucus
Secaucus, NJ
300 Boulevard
Weehawken, NJ
BTEC, EBS,
Direct Edge
BATS, ARCA/SFTI,
NYSE/SFTI,
Crossfinder
1400 Federal
Cateret, NJ
Nasdaq
PoPs
165 Halsey
32 AoA
111 8th
Information
Feeds
Financial Firms
Banks
Broker Dealers
Hedge Funds
Proprietary Traders
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© 2010
©ADVA
2010 Optical
ADVA Optical
Networking.
Networking.
All rights
All reserved.
rights reserved.
Confidential.
Reuters
Bloomberg
OPRA
Chicago (futures)
New York (equities)
Zero-latency
dispersion compensation
Content
Router
Content
Cut-through Router
Switch
Cut-through
Switch
Trading
Applications
Trading
Applications
Ultra-low latency
wavelength conversion
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Zero-latency
inline amplification
Service transparency
and security
© 2010
©ADVA
2010 Optical
ADVA Optical
Networking.
Networking.
All rights
All reserved.
rights reserved.
Confidential.
Primary Route
 Route Distance: 7.20km
 Est. Latency: 41.28us
Secondary Route
 Route Distance: 9.00km
 Est. Latency: 50.58us
Third Route
 Route Distance: 12.29km
 Est. Latency: 68.55us
Equipment latency includes transponder and filters
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©ADVA
2010 Optical
ADVA Optical
Networking.
Networking.
All rights
All reserved.
rights reserved.
Confidential.
Sources of latency by layer
More latency
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Application
Presentation
Session
6
5
Data
TCP windowing
Flow control
Packet re-send
4
Address lookup
Packet forwarding
Routing
3
2
Segments
Packets
Store-Forward
Line coding
Frames
Switching
Framing
FEC
1
Bits
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Less latency
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© 2010 ADVA Optical Networking. All rights reserved.
Ethernet used for HPC interconnect
IB
IB
IB
IB
Eth
IB
IB
IB
IB Eth
IB
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IB
EthIB
IB
© 2010
©ADVA
2010 Optical
ADVA Optical
Networking.
Networking.
All rights
All reserved.
rights reserved.
Confidential.
Turn your cloud inside-out
with multi-protocol support
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© 2010 ADVA Optical Networking. All rights reserved.
Bridging – Ethernet’s savior
More latency
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Application
Presentation
Session
Application
Presentation
Session
TCP windowing
Flow control
Packet re-send
TCP windowing
Flow control
Packet re-send
Address lookup
Packet forwarding
Routing
Address lookup
Packet forwarding
Routing
Store-Forward
Line coding
Switching
Store-Forward
Line coding
Switching
Framing
FEC
Framing
FEC
Less latency
Less latency
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5
4
3
2
1
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More latency
© 2010
©ADVA
2010 Optical
ADVA Optical
Networking.
Networking.
All rights
All reserved.
rights reserved.
Confidential.
Integrated layer 1 encryption
FSP 3000 cloud services module
 Universal: Supports all storage applications
 Fast: Low latency w/ real-time measurement
 Powerful: 1000km reach
SFP+
SFP
SFP
 Flexible: Tunable DWDM line IF for up to 80l
 Secure: In-flight encryption on the card
 Qualified – with all major SAN vendors
Mux
SFP
SFP
tunable
Line I/F
Scalable Fibre Channel, InfiniBand and Ethernet transport protects investment;
Real-time latency measurement and encryption satisfy most stringent requirements
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© 2010
©ADVA
2010 Optical
ADVA Optical
Networking.
Networking.
All rights
All reserved.
rights reserved.
Confidential.
In-service fiber monitoring
 Optical Time Domain Reflectometry (OTDR) plus novel ADVA
technology combined to add in-service fiber monitoring to FSP.
 Solution consists of two products, a filter module line card
(OFTM) and the OTDR itself.
OFTM
P
M/
D
nc
N
U
C
OTDR
 Up to 8 fiber pairs can be
monitored simultaneously.
 That’s over 10Tbits of data!
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© 2010 ADVA Optical Networking. All rights reserved.
Unprecedented monitoring
Optical power tracking
Spatial fault locating
d
fiber cut
degradation
 Protection
switching
 Alarm
generation
 Performance
logging
long-term effects
 In-service measurement!
 Network Fault Locator
 Field Fault Locator
Fault location
Wavelength monitoring
 Monitoring of system and
alien wavelengths
 Easy setup
Wavelength  Long-term laser
performance
monitoring
fiber intrusion
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 Intrusion
detection
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2010 Optical
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Networking.
Networking.
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rights reserved.
Confidential.
Echo profiling of in-service fiber
 The FSP now allows customers to define a “mask” around the
measured echo profile of the fiber that is in-service.
 Any violation of the user defined mask will generate an alarm.
User defined mask
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Echo profile of in-service fiber
© 2010
©ADVA
2010 Optical
ADVA Optical
Networking.
Networking.
All rights
All reserved.
rights reserved.
Confidential.
5 Key takeaways
1. Studies show private clouds CAN and HAVE saved
money.
2. There is connectivity WITHIN a cloud, and
connectivity TO a cloud.
3. Low-latency transport within a HPC cloud is a
must have, and the lower the better.
4. Multi-protocol support is a must in HPC, as
Ethernet translations wastes valuable time.
5. If transport resides within a cloud, then security
of that transport becomes paramount.
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© 2010
©ADVA
2010 Optical
ADVA Optical
Networking.
Networking.
All rights
All reserved.
rights reserved.
Confidential.
Thank you
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