Transcript Quick start guide

JICREG
Joint Industry Committee for
regional media research
Quick Start Guide
Purpose of this Guide
This Quick Start Guide has been designed to
show first time/irregular users the basic concepts
and operation of JICREG and Jic-in-a-box
software package
For further reading go to www.jicreg.co.uk
Contents
JICREG
• What is it?
• Structure
• Why we need it?
• Readership data?
• Why is it so helpful?
• How to access data
• Free data available
• Cross Media database
• Subscriber data available
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Mapping
Area Reports
BRAD Intelligence
Schedule analysis
JICREG Nationals
Planned developments
Contacts
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JICREG: What it is
• JICREG (Joint Industry Committee for Regional
Media Research) provides an audience currency
for the local press and associated websites, and
includes data on virtually all regional and local
newspapers in GB with audited circulation
figures, and the majority of their websites.
JICREG structure
JICREG is an independent limited company and is
run by a board of directors made up of nominees
from:
• IPAon behalf of advertising agencies
• ISBA
on behalf of advertisers
• NS & independent local newspaper groups.
Reporting to the board is a user group, a technical
forum, and various specialist sub-committees.
JICREG board
Howard Scott
Newsquest - chairman
Bob Wootton ISBA
Chris Pennock
Johnston Press
Gary McNish AMRA
Les Middleton
Mediacom
Lynne Robinson
IPA
Robert Ray
The NS
David Roddick
Northcliffe
John Prentice
PHD
Jim Jarrett
Mindshare
Alan Harris
MNA
Why we need it
JICREG arose out of agencies’ requests for a
detailed planning tool for the regional media.
Their need was driven by:
• The requirement to identify the strength of
competing papers and websites in any area.
• The growth of local media opportunities.
• The desire for an industry-led audience
currency.
Newspaper readership data
Newspaper audience data are generated by
applying readers per copy (RPC) figures to
circulation breakdowns at postcode sector level.
The RPC figures are generated either from
market research, undertaken to JICREG
guidelines, or by using JICREG models.
These models have been developed following
detailed analysis of all available research and
demographic details and are regularly updated
to ensure they reflect current research findings.
Website audience data
Website audience data are generated by applying
adults per browser (APB) figures to latest
average monthly unique browser figures. The
APB figures are generated either from market
research, undertaken to JICREG guidelines, or
by using JICREG models.
These models have been independently and
successfully appraised.
Why is JICREG so helpful?
• JICREG provides audience data for all GB regional
papers with audited circulation figures, and the majority
of their websites.
• It is a trusted and widely used currency.
• Geographical flexibility enables any area to be analysed.
• It links to numerous other regional media planning
systems.
How to access JICREG data
• Basic data on papers, websites and pre-set
areas are available via free internet database.
• Jic-in-a-box subscribers can access more
detailed data via internet database.
http://jiab.jicreg.co.uk
JICREG Internet database receives
70,000 page requests, 800 users & 3,500 reports per week
JICREG at the heart of regional
media planning
• Mapping – establish catchment area & define by
postcode sector.
• Jic-in-a-box – detailed audience for all papers and their
websites in any catchment area.
• MP database for details of all other cross-media
opportunities via local papers.
• Links to Brad Intelligence with rates & contacts.
• Maps showing comparative coverage of catchment area.
• Schedule analysis gives net reach and frequency of any
print and/or website schedule .
• JICREG Nationals enables national press coverage to
be shown in any area.
Free JICREG data available
Users can obtain standard reports on the audience for regional
newspapers and their websites in the following areas etc:
• Locations (towns & villages)
• Counties
• ILR areas
• ITV areas
• Net ITV areas
• Reg Gen areas
• Local Government areas
• Individual newspapers
Location report example
Shopping list of all
papers in the area.
Hampshire Chronicle, a
weekly paid paper, has a
readership of 16,584 in
Winchester, 40% cover of
all adults.
Location report
Details of most local
paper websites.
Hampshire Chronicle
website has 6,496
monthly adult audience,
16% cover.
Location report
Deduped audience of
Hampshire Chronicle
plus its website
18,835 adults,
46% cover and
23,081 impacts.
Cross-media database
The standard area reports are linked to the media
portfolio database which provides details of
other media opportunities available via regional
newspapers, including:
• Websites
• Magazines and niche publications
• Specialist sections & supplements
• Radio and TV stations
Media Portfolio example
JIAB subscribers
Subscribers to Jic-in-a-box can get far more
detailed data and can link the system to other
software packages, including:
• Mapping
• Brad intelligence
• Schedule analysis
• JICREG Nationals
Jic-in-a-box users include
Agencies/Advtrs
Accord
AMS
Artavia
Barkers
TBWA
BDW
BLM
Byron Advtg
Carat
EMO
Feather Brooksbank
Fraser Green
GRP
Initiative
John AylingVizeum
McCann Erickson
Hillarys Blinds
Media Insight
Publishers/Sales Houses
Northcliffe
MPG
Aberdeen Press & Journal
Newsquest Southampton
Mediacom Bristol
Daily Record
Newsquest Sussex
Mediaedge CIA
Dunfermline Press
Newsquest Wiltshire
MediaVest
Kent Messenger
Newsquest Worcester
MG OMD
Liverpool
Newsquest York
Mindshare
Manchester
NWN Media
MKH Advertising
Midland News
Northcliffe Hull
Perception Media
Newcastle
Northcliffe Leicester
PHD Media
Newsquest Essex
Northcliffe Plymouth
Robson Brown
Newsquest Bolton
Northcliffe South East
Stracom
Newsquest Bradford
Northcliffe Truro
TCS
Newsquest Cheshire
Scotsman
Tri-Direct
Newsquest Media Sales
Sheffield Newspapers
Universal McCann
Newsquest Newport
SUN
Newsquest N London
Western Mail & Echo
Walker Media
Newsquest Scotland
Amra
Lidl UK
Mediaforce
Clacksons
Mapping systems
Mapping systems, including JICREG Mapping can
be used to identify drive time or distance
catchment areas, which can then be analysed in
Jic-in-a-box.
They can also be used to show individual
newspaper coverage of catchment areas.
hester
Swindon
Basingstoke Monday Gazette
Slough
Hampshire Chronicle
READING
Staines
Romsey Advertiser
Bath
Devizes
SO23 8 30 mins
Woking
Farnborough
Basingstoke
Aldershot
Frome
Guildford
Farnham
Andover
Warminster
Southampton - Southern
Daily Echo
Godalming
Alton
Haslemere
Salisbury
Horsham
Winchester
Petersfield
Eastleigh
SOUTHAMPTON
Littlehampton
Portsmouth
Worthing
Bognor
Mapping
Regis
New Milton Lymington
Poole
Bournemouth
Newport
Shanklin
Shows how circ
areas match
catchment areas.
Drivetime example
Southern Daily Echo is
strongest paper with 10.6%
cover of all adults.
Copmanthorpe
Boston Spa
Harewood
BARNSLEY CHRONICLE
Tadcaster
Bramhope
Keighley
Leeds Weekly News Group
Bingley
BRADFORD
WAKEFIELD & ROTHWELL
EXTRA
LEEDS
Pudsey
Garforth
Selby
WAKEFIELD EXPRESS
Queensbury
Howden
Hebden
Bridge
WF1 1 - 15min
Halifax
Castleford
Knottingley
Dewsbury
Goole
Pontefract
Wakefield
Huddersfield
Slaithwaite
Marsden
Hemsworth
Thorne
Crowle
South
Elmsall
Honley
Meltham
Hatfield
Adwick le
Street
Holmfirth
Barnsley
Thurnscoe
Penistone
Epworth
Doncaster
Hoyland
Finningley
Stocksbridge
Hollingworth
Newspaper coverage example
Chapeltown
Glossop
Oughtibridge
Hollow
Meadows
Edale
SHEFFIELD
Rotherham
Aughton
Maltby
Brad Intelligence
Brad Intelligence can provide rates, contacts,
historical trend data and other useful information
on all newspapers in any area.
Schedule analysis
Jic-in-a-box can be liked to all schedule analysis
software packages, Telmar, IMS, and Kantar
Media Choices, enabling the net reach and
frequency of any regional press and/or website
schedule to be established against various
target audiences within any area.
Schedule Analysis
Winchester 30 minute drive time
Target - Adults
1
2
Readersh
ip
Readersh
ip
Media
Insertion
s
Insertion
s
Andover
Advertiser
0
1
25,727
3.49
0.0
0.0
Basingstoke
Thursday
Weekend
Gazette
0
1
36,535
4.96
0.0
0.0
Hampshire
Chronicle
1
1
32,912
4.46
0.0
0.0
New Forest
Post
0
1
10,157
1.38
0.0
0.0
Romsey
Advertiser
0
1
16,669
2.26
0.0
0.0
Southampton Southern Daily
Echo
1
1
78,100
10.59
0.0
0.0
%
Unit
CPT
Cost
Net reach and
frequency of multiple
insertions in papers.
Coverage increases over
time.
Schedule Totals
Total
Uses
Reach
Total
Total
Avg.
Total
Reach
%
GRPs
Impacts
Frequenc
y
Cost
Schedule 1
2
108,875
14.77
15.06
111,012
1.02
0.0
Schedule 2
6
192,980
26.18
27.15
200,100
1.04
0.0
Winchester 30 minute drive time
Target - All Adults
Audienc
e
Media
Uses
Audienc
e
Total
Total
Reach
%
GRPs
Impacts
%
Total
CPT
Cost
Basingstoke
Thursday
Weekend
Gazette
4
36,535
4.96
19.82
146,140
6.3
0.0
0.0
Hampshire
Chronicle
4
32,912
4.46
17.86
131,648
6.73
0.0
0.0
Romsey
Advertiser
4
16,669
2.26
9.05
66,676
3.12
0.0
0.0
Southampton
- Southern
Daily Echo
4
78,100
10.59
42.38
312,400
16.38
0.0
0.0
thisishampshi
re
100.00%
8,682
1.18
4.71
34,728
3.83
0.0
0.0
Schedule Totals
Total
Uses
Reach
Total
Total
Avg.
Total
Reach
%
GRPs
Impacts
Frequen
cy
Cost
Schedule 1
17
244,499
33.17
93.82
691,592
2.83
0.0
Local
Newspapers
16
225,118
30.54
89.11
656,864
2.92
0.0
100.00%
28,206
3.83
4.71
34,728
1.23
0.0
Internet
JICREG Nationals
JICREG Nationals is a system that enables the readership
of national daily and Sunday newspapers to be included
on Jic-in-a-box reports, and in the files transferred to
schedule analysis software. Very useful to demonstrate
how national and regional schedules work together or
the value of up weighting a national press schedule with
regional press titles.
In order to subscribe to JICREG Nationals, companies
have to be current subscribers to Jic-in-a-box and the
National Readership Survey.
JICREG Nationals
Coverage of national
newspapers on any
JICREG report.
Compare national and
local press cover.
Regional upweight.
National and local
campaigns working
together.
JICREG Nationals
Hants, Dorset & W Sussex
Target Adults.
1
2
Insertion
s
Insertion
s
Daily Express
1
1
111,687
4.12
0.0
0.0
Daily Mail
1
1
366,330
13.5
0.0
0.0
Bournemouth The Daily Echo
0
1
69,614
2.56
0.0
0.0
Dorset Echo
0
1
42,746
1.57
0.0
0.0
Southampton Southern Daily
Echo
0
1
84,074
3.1
0.0
0.0
The Argus
Brighton
0
1
26,660
0.98
0.0
0.0
Media
Readers
hip
Readers
hip
Schedule analysis
results.
Unit
%
CPT
Cost
Media Totals
Total
Uses
Reach
Total
Total
Avg.
Total
Reach
%
GRPs
Impacts
Frequen
cy
Cost
Schedule 1
2
448,554
16.53
17.61
478,017
1.07
0.0
Schedule 2
6
639,979
23.58
25.83
701,111
1.1
0.0
Planned developments
• Further developments on regional newspaper
website audiences.
• Expansion to include coverage of Northern
Ireland.
Contacts
• If you have any queries regarding JICREG or
Jic-in-a-box, or would like a demo of the
systems, please contact:
Steve Brown [email protected]
020 7632 7400
Keith Donaldson [email protected]
020 7632 7400
• For queries about JICREG Mapping contact:
Simon Perry [email protected]
01904 701020