Transcript SOHOLUTION

Think Globally, Act Locally, Connect Cosmically
Path to Personal &
Business Enlightenment
Sun, Sustainability & Salutogenesis
(Survive * Understand * Love)
Convergence & Resilient Alliance of 3 SOHOs:
Small Office Home Office
Solar Heliospheric Observatory
Self-Organising Holarchic Open system
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(This is a thesis on Soho, Sun, Soul and surviving the coming crises)
Path to Personal & Business
Enlightenment
The Year 2008 could well be remembered as the commencement of
the convergence of crises (Food / Fuel / Finance etc) for Mankind.
Therefore, there will be no better present for the New Year than
the gift of Path to Personal and Business Enlightenment in 2009
and beyond.
The Path to Personal & Business Enlightenment would have many
steps, which could broadly be considered as consisting of the
following three steep flights of stairs:
(1) Surviving
(2) Understanding
(3) Wisdom & Love
Path to Personal & Business
Enlightenment …..
The Manageability / Comprehensibility / Meaningfulness will give us a Sense of
Coherence (SOC) which is the source of our Health and Wellbeing or Wealth. This is
the essence of the Thesis of Salutogenesis, , the term first used and promulgated
by Aaron Antonovsky in 1979, in the context of alternative medicine.
Path to Personal & Business
Enlightenment ….
Individually, we might have to earn our keep by making better and more
efficient use of Small Office Home Office (SOHO).
We might have to produce portion of our foods by having better
understanding of permaculture ( or permanent agriculture, the most famous
Australian cultural export, courtesy of Bill Mollison) in particular and ecology
in general, including the Sun (partly through the Solar Heliospheric
Observatory, another SOHO of the second kind).
Corporation-wise, managers might have to get a quick grasp of the
differences amongst Hierarchy / Holarchy / Panarchy, the essence of which is
better understood by studying the behavior of Holons (the universal SelfOrganizing Holarchic Open system, another SOHO of the third kind).
The Big Three also represents the local / global / cosmic aspects of any
holistic solutions. This is equivalent to “Think Globally, Act Locally, Connect
Cosmically”.
SOHOLUTION:
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A Path to Personal and Business Enlightenment.
A method of creative solution-seeking by Think Globally, Act Locally,
Connect Cosmically.
It has its origin in the convergence / evolution of the three SOHO’s :
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surviving the coming crises
Small Office Home Office (SOHO)
Solar Heliospheric Observatory (Sun)
Self-Organizing Holarchi Open system (Soul)
SOHO, Sun and Soul represent Local, Global and Cosmic respectively.
It is also about SURVIVE / UNDERSTAND / LOVE, as SOHO is a way to
earn a living, while knowing the Sun is to understand the world and
Soul is Wisdom / Love, yielding true Wealth, Health & Wellbeing
(Salutogenesis).
It is also about Sohominium (SOHO in condominium) / Solarization
(Tapping solar energy) / Soulization (Wisdom & Love).
Related concepts: Triple Bottom Line, Corporate Social Responsibility,
Permaculture etc. etc.
Business Savvies vs.
Values Savvies
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Business Savvies vs. Systems Savvies
Systems Savvies vs. Sustainability
Savvies
Sustainability Savvies vs. Ecosystems
Savvies
Ecosystems Savvies vs. Holism Savvies
Holism Savvies vs. Theology Savvies
Happiness & Sense of
Coherence
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Hedonistic (Pleasure / Pleasant Life)
Desire (Engagement / Good Life)
Objective Meaning (Meaningful Life)
Authentic Happiness:
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All Three combined
Salutogenesis / Sense of Coherence
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Manageability
Comprehensibility
Meaningfulness
So, what are we selling?
So, what are we selling …?
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In the market economy, there can be recognized five
types of economic offering as follows:
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Agrarian
Industrial
Service
Experience
Transformation
We like to classify ourselves as the last category,
even though the SOHOLUTION approach certainly
contains the other elements as well.
You can definitely recognize the relevant components
as you explore deeper and participate actively in the
full range of offerings.
Some Concepts & Definitions
…… for your better and easier
understanding
The Sun and the Solar
Heliospheric Observatory (SOHO)
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The Sun is our own star (there are billions of stars).
Ultimately, all our energies come from the Sun or stars.
Petrol and gases are but fossilized sun-light (derived from
ancient plant masses buried deep underground).
Plants depend on sunlight for photosynthesis which is the
ultimate source of foods.
We owe our existence to the Sun. All materials on Earth
originated from stars.
Solar Heliospheric Observatory (SOHO) is a special spacecraft
designed to study the Sun.
Solarization: Making use of the energy from the Sun. Different
methods, esp. Photosynthesis etc
How you yourself relate personally to the Sun: your level of
“Solarization”, environment- and energy-awareness etc?
The Sun & You
How do you yourself relate
personally to the Sun? What is
the level of your “Solarization”
in term of energy- and
environment-awareness and
consciousness?
Sustainability
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Sustainability, in a general sense, is the capacity to
maintain a certain process or state. The concept of
sustainability applies to all aspects of life on Earth
and is commonly defined within ecological, social and
economic contexts.
Sustainable Development is defined as development
that "meets the needs of the present without
compromising the ability of future generations to
meet their own needs.“
The idea of sustainability has equal applicability to
businesses and corporations and individual lives.
Is our lifestyle (yours and mine) sustainable?
Salutogenesis
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Salutogenesis is an alternative medicine concept that focuses on factors that
support human health and well-being rather than on factors that cause disease
(pathogenesis). The term salutogenesis comes from the Latin salus = health and
the Greek genesis = origin.The term was first used by Aaron Antonovsky in
1979, who argued that the experience of well-being constitutes a Sense of
Coherence (SOC).
This SOC is the result of the collective effects of resources and processes
conducive to health and well-being.
Aaron Antonovsky identifies three inherent prerequisites that determine a
person’s abilities to cope as:
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Manageability: The recognition of the resources required to meet the demands and a
willingness to search them out.
Comprehensibility: The conceptual perception of the world being understandable,
meaningful, orderly and consistent rather than chaotic, random and unpredictable.
Meaningfulness: The profound emotive experience of life as making sense and thus
coping being desirable.
Health is a sense of well-being; it is the ability of the organism to deal with
strain and pressure; it is self-realisation, finding meaning and social integration,
dealing with challenges, handling stress, crises and times of change…
Self-Organizing Holarchi Open
(SOHO) system
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A holon (Greek: holos, "whole") is something that is simultaneously a
whole and a part. The word was coined by Arthur Koestler in his book
The Ghost in the Machine
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Regier and Kay (1996), following Koestler, use the term SOHO systems
- self-organizing holarchic open systems. They follow Koestler in order
to emphasize recognition that a "holon" must be defined contextually they are 'parts' as well as 'wholes.' SOHOs are self-organizing in that
"they will look after themselves" (Kay 1994), and are dissipative
systems.
A holon is a system (or phenomenon) that is a whole in itself as well as
a part of a larger system. It can be conceived as systems nested within
each other. Every system can be considered a holon, from a subatomic
particle to the universe as a whole.
A hierarchy of holons is called a holarchy.
We are all always “Always Partial, Already Whole”. Permaculture is also
good example (see below).
The Universe is a Holon. So
are you.
Panarchy
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The term was created as an ante-thesis to the word
hierarchy in its original meaning of a set of sacred
rules. Panarchy is a framework of nature's rules,
hinted at by the name of the Greek god of naturePan - whose persona also evokes an image of
unpredictable change.
The essential focus of Panarchy is to rationalize the
interplay between change and persistence, between
the predictable and unpredictable, to represent
structures that sustain experiments, test its results
and allow adaptive evolution.
Panarchy …..
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The whole panarchy is both creative and conserving.
The interactions between cycles in a panarchy
combines learning with continuity. That clarifies the
meaning of sustainable development.
Sustainability is the capacity to create, test and
maintain adaptive capability. Development is the
process of creating, testing and maintaining
opportunity.
The phrase that combines the two, sustainable
development, is therefore not an oxymoron but
represents a logical partnership.
Permaculture
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The word permaculture, coined by Australians Bill Mollison
and David Holmgren during the 1970s, is a portmanteau of
permanent agriculture as well as permanent culture.
Through a series of publications, Mollison, Holmgren and their
associates documented an approach to designing human
settlements, in particular the development of perennial
agricultural systems that mimic the structure and
interrelationship found in natural ecologies.
“As an integrated design science, however, food is just one part
of the permaculture equation. Permaculture equally addresses
and integrates water, energy, waste, shelter, community, local
economy, governance and all other aspects of sustainable living.
It's broad, it's exciting, and it's blindingly relevant to the
challenges we all face.
The Permaculture Flower
Small Office Home Office
(SOHO)
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Alternative Work-mode Lifestyle (either voluntarily or involuntarily) that is homebased, including telecommuting if companies / corporations so arranged.
Freelancers, out-sourced work assignments etc. etc.
Entrepreneurial start-up at home
This could be a world-wide trend in the years ahead.
There will be many economic activities that provide special products and
services to SOHOers, such as:
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Co-Working (COWO) arrangement
Mobile Office / Home Office (MOHO)
Co-Housing (COHO) arrangement
Co-operative Commons (COCO)
P2P economy
Open Source Ecology etc. etc.
Prosumer (Producer and Consumer)
Re-localization & Transition Towns phenomenon etc. etc
SOHO could / would play a significant role in the New Living Culture which is
Sun, Sustainability and Salutogenesis or (Permaculture + X + Health &
Wellbeing). It is SURVIVE / UNDERSTAND / LOVE.
Triple Home
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Home / Office / Third Place
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Home: where we live / eat / sleep
Office: where we earn our living
Third Place: where we meet socially for our
interest / hobbies / passions etc.
Internet could be the biggest and largest
Third Place, certainly much bigger than your
favorite social club.
Are you truly Triple Home Owner?
SOHO Technology
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Office-in-Every-Home (Hierarchy)
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Home-in-Every-Office (Holarchy)
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Extension of PC in every home
Alternative workplace, initial business startup, Family Office
concept / management
Giving the workplace a home-feeling / family-feel
Holarchy order encouraged, rather than typical Hierarchy
Alpha-Omega Home (Panarchy)
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The Cosmo as Source and End / Re-start
Continuous Creation / Creative Destruction / Re-creation
Panarchy order / Cradle-to-Cradle
Triple Bottom Line
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The triple objectives for a truly caring
company:
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Profit (Economics): Good Yield
People (Equity): Fair Share
Planet (Ecology): Earth Care
The TBL is also the basic principles /
tenets for permaculture
SOHOLUTION
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A method of creative solution-seeking by Think Globally, Act Locally,
Connect Cosmically.
It has its origin in the convergence / evolution of the three SOHO’s :
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Small Office Home Office (SOHO)
Solar Heliospheric Observatory (Sun)
Self-Organizing Holarchi Open system (Soul)
SOHO, Sun and Soul represent Local, Global and Cosmic respectively.
It is also about SURVIVE / UNDERSTAND / LOVE, as SOHO is a way to
earn a living, while knowing the Sun is to understand the world and
Soul is Wisdom / Love, yielding true Wealth, Health & Wellbeing
(Salutogenesis).
It is also about Sohominium (SOHO in condominium) / Solarization
(Tapping solar energy) / Soulization (Wisdom & Love)
Related concepts: Triple Bottom Line, Corporate Social Responsibility,
Permaculture etc. etc.
Summarized Content
…. Now, for the Summary only
Summary:
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Sun, Sustainability and Salutogenesis
The most critical issues confronting Mankind in the 21st Century
could be Food / Fuel / Finance, together with the numerous
associated problems such as soil fertility, climate change,
alternative energies, poverty and social inequity etc.
Sustainability (and its purpose) is the key concept here.
However, the ultimate and fundamental question behind all
these is: What constitutes Sustainability and Salutogenesis
(Health and Wellbeing)? How could these be attained
individually and socially that would take consideration of the
local, global and even cosmic aspects? A mere Pathogenesis (as
compared to Salutogenesis) approach might not solve the
problems. The term was first used by Aaron Antonovsky in
1979, in the context of alternative medicine.
Summary …
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There is obviously no easy or simple answer. Perhaps, more
importantly, the solution must also give us a Sense of Coherence which
must have the following prerequisites:
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Manageability (capable of being managed)
Comprehensibility (capable of being understood)
Meaningfulness (having meaning and purpose)
These correspond well with the issue of “Survive / Understand / Love”
as envisaged in the SOHOLUTION approach that addresses the local,
global and cosmic perspectives as a convergence and integration of
Small Office Home Office (SOHO, local and SURVIVE), Solar
Heliosphere Observatory (SOHO, global and UNDERSTAND) and SelfOrganizing Holarchi Open system (SOHO, cosmic and LOVE / Wisdom).
SOHOLUTION could therefore be considered as the Evolution and
Solution arising from the convergence and integration of the three
SOHOs. The pun and play of words is pure serendipity and incidental.
SOHOLUTION: A method of solution-seeking by Think Globally, Act
Locally, Connect Cosmically … a convergence of SOHO, Sun and Soul.
Summary …
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This approach addresses the Food / Fuel / Finance issues at
the down-to-earth practical level, while providing a methodology
to understand the scientific, sociological, philosophical and
spiritual (both Western and Eastern) basis for the actions
required to solve the global problems that make sense to the
individuals and corporations that made up the world. The
contributions and applications of Information Communication
Technologies are also emphasized.
The envisaged result is a sustainable New Living Culture that
includes the practice of Permaculture, Pursuit of a Passion /
Profession (X), and sharing of Love and Wisdom …… In short,
this is a narrative of Sun, Sustainability and Salutogenesis.
New Living Culture ……. Starting from SOHO …. 1.2.3. and
Think Globally, Act Locally and Connect Cosmically.
Skill-up & Power-down
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The 21st Century will see the convergence of many crisis: Fuel,
Finance and Food etc. etc.
The solution places heavy demand for new skill-sets (Skill-up)
and lifestyle changes (Power-down), covering the physical,
financial, emotional, social, intellectual and spiritual aspects of
our life, both vocational and avocational.
Skill-up and Power-down as a phenomenon has scientific
grounding in Self-Organising Holarchic Open system (for our
purpose, named SOHO version Cosmic), as collaborated by
scientific studies, including the Solar Heliospheric Observatory
(named SOHO version Global)
Skill-up and Power-down is also the phenomenon for Career
transition via Small Office Home Office (named SOHO version
Local)
The convergence and resilient alliance of these Local / Global /
Cosmic SOHOs constitute the SOHOLUTION Matrix
Outline
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INTRODUCTION
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Knowing the Three SOHOs
Local / Global / Cosmic perspectives
Applying the Three SOHOs perspectives
Tackling the big Three Crisis
Attaining the Three Big purposes
SOHOLUTION Matrix
The SOHOLUTION Matrix
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The Matrix gives an over-all view of the
SOHOLUTION approach, its component parts and
their relationship.
Please view the various “Holons” in the holarchic
context.
Remember, we are always “Always Partial, Already
Whole”
See and appreciate the integration of the Three
SOHOs and “Sun, Sustainability and Salotugenesis” .
Above all how to relate to “SURVIVE / UNDERSTAND
/ LOVE”.
The New Living Culture, starting from SOHO.
Evolution of SOHO / Solution
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Three versions considered here that covers “SURVIVE / UNDERSTAND /
LOVE”
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Local: SOHO => COCO
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Global: Sun => Solarization => Energy usage & Environment
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Solar Heliospheric Observatory (SOHO)
Cosmic: Photon (Energy) => Matter & Life => Wisdom & Love
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Small Office Home Office (SOHO) => Cooperative Commons (COCO)
Self-Organizing Holarchic Open (SOHO) system
It is Local / Global / Cosmic perspective
How do you relate yourself to these perspective?
What is your position (co-ordinates) in the SOHOLUTION Matrix?
What is your ordering: Hierarchy / Holarchy / Panarchy?
How can you use the SOHO Technology in your situation?
Do you see the Solution?
The New Living Culture
Open Invitation
…… Now join the Evolution, and
look for Solution…….
Cooperative Development /
Writing Project (Invitation)
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The SOHOLUTION approach is still in the process of being
completed (Or rather it is always on-going and never get
completed?!). Contents here will be continually updated. So,
stay tuned.
In compliance with the spirit expounded in the approach,
cooperative inputs / efforts are solicited to expedite the
completion of this project, on a profit-sharing or revenuesharing basis, involving many trades and professions,
participating as SOHOers. There will be many different activities
and formats, to be carried out in different towns and countries.
This will truly be the Evolution / Solution of SOHOs, in its many
facets. Please see SOHOLUTION Matrix for some ideas.
Brief outline of Content in next slide (Draft only, not exhaustive)
If you are interested, please contact [email protected] for
details.
C O N T E N T S (Draft only)
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INTRODUCTION
Convergence of Crisis
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Integral Philosophy
The Big Three
Local / Global / Cosmic Perspective
Universal Skill-up & Power-down
New Living Culture
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SOHO (Local)
Permaculture (Global)
Salutogenesis (Cosmic)
Evolution of SOHO
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Fuel / Finance / Food
SOHO / MOHO / COWO / COHO / COCO
Open Source Ecology
Re-Solarization
Holarchy
Putting in Practice
Corporate Social Responsibility (CSR) & TBL
Office-in-Every-Home & Home-in-Every-Office
SOHOLUTION Matrix
Conclusion
Bibliography
Contact
Has the New Living Culture
finally arrived!?
Sun, Sustainability and Salutogenesis
New Living Culture
…. starting from SOHO .....1.2.3.
(Think globally, Act Locally, Connect Cosmically)
Contact
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Blog: www.sohominium.blogspot.com
Group: http://soholution.collectivex.com
Email: [email protected]
Mobile: +6012-213-4968
Appendices
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(1) The Frightening 100’s (Fuel)
(2) Financial Tsunami & Financial
Permaculture (Finance)
(3) Food Security & Home-scale
Permaculture (Food)
(4) SOHO Technology (Triple Home)
The Frightening 100’s
... HELP!
100-day (The New Deal)
100-month (Green New Deal)
100-year (Olduvai Theory)
100 months to save the
planet Earth
• From today, Friday 1 August 2008,
we may only have 100-month before
the Earth’s climate system could “tip”
– a potential point of no return.
• Details: www.onehundredmonths.org
The “New Deal”
• Some 75 years ago, President
Franklin D Roosevelt launched the
“New Deal” to bring the US out of
the Great Depression.
• The courageous program was
implemented in an unprecedented
“100-day of lawmaking”.
The “Green New Deal”
• The Green New Deal Group drew
inspiration from the tone of President
Roosevelt’s comprehensive “New Deal”
response to the Great Depression.
• The GND Group proposed a “Green New
Deal” to tackle the global economy’s triple
crunch of Finance, Energy and Environment
in light of the “100-month prediction”.
• Details: www.neweconomics.org
100-year Civilization
• If no committed effective actions
are taken in the coming 100-month,
the Olduvai Theory will come to pass.
• Olduvai Theory: 100-year Industrial
Civilization: 1930 -2030 A.D, after
which is Post-Industrial Stone Age.
Olduvai Theory
The Post-Industrial
Stone Age
From The Caves, To The
Moon, To The Caves
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1. Pre Industrial Phase [c. 3 000 000 BC to 1765]
A - Tool making (c. 3 000 000 BC)
B - Fire used (c. 1 000 000 BC)
C - Noelithic agricultural revolution (c. 8 000 BC)
D - Watts steam engine of 1765 Industrial Phase (1930-2025)
2. Industrial Phase [1930 to 2025, estimated ]
E - Per capita energy-use 37% of peak value
F - Peak energy-use
G - Present energy-use
H - Per capita energy-use 37% of peak value
3. Post Industrial Phase [c. 2100 and beyond ]
J, K, and L = Recurring future attempts at industrialization fail.
Other scenarios are possible.
–
(Source: Richard C Duncan, Ph.D)
The 100-month clock has
started…..
Let us commit the next
100-day to stop the 100year calamity becoming
reality!
HELP … send this message to
100 persons. We need
additional 100 enlightened
Earthlings for the great work
ahead ……..
Financial Tsunami vs. Financial
Permaculture?
Re-Solarize
Re-Localize
Re-Monetize
Re-Value
Financial Tsunami 2008
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Wall Street 2008
Sub-Prime
CDO (Collateralized Debt Obligations) etc
Derivatives & Leverages
Defaults & Deleverages
Confidence Crisis
Spillovers to Real Economy sectors
Root Causes
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Greed (high returns on least effort)
Emphasis on Virtual rather than Real Economy
Conspicuous Consumption on credit terms
Deregulation & Lack of Oversight
Excessive Globalization (Growth vs Development)
Use of Stock rather than Flow (Sustainability issue)
Ongoing & Cumulative Effects
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Over-consumption on credit terms
Environment degradation & climate change
Social Disparity
Price Inflation (long-term)
Financial and Economic Crisis
Social Disorder
Financial Permaculture 1.00
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Re-Solarize (Photosynthesis is THE original
solar technology. Petrol is fossilized solar
energy).
Re-Localize (Reduce food-mileage etc., by
local production / local consumption)
Re-Monetize (Complementary currencies &
local finances)
Re-Value (Profit / Passion / Purpose)
New Economy
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Natural Eco-systems & Sustainability
“Re-Solarize” & “Re-Localize” & “ReMonetize” & “Re-Value”
Growth vs. Development
Profit / Passion / Purpose
Energetics & Salutogenesis
Permaculture
New Living Culture
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Permaculture Everything
Permablitz the World
Re-Solarize
Re-Localize
Re-Monetize
Re-Value
Scientific & Philosophical Basis
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Universe: Skill-Up & Power-Down
Energetics: From Light to Wisdom
Salutogenesis: Health & Well-being
Holon & Holarchy: Always Partial, Already
Whole
I-Jing & Tao (compatible Eastern
interpretation)
Financial Permaculture 2.00
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Personal Editions / Personal Steps
Skill-Up & Power-Down
SOHO (Small Office Home Office)
Square Foot Gardening (SFG) & Crop-share
“½ Agric + ½ X” Model: SOHO + SFG
Open Source Ecology
P2P Economy
Permaculture & Permablitz
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Permanent Culture
Permanent Agriculture
Permaculture and Backyard Blitzes
Urban & Sub-urban & Rural Revolution
Permaculture / Permablitz as Verb
Permaculture Everything
Permablitz the World
Has the New Living Culture finally
arrived!?
Permaculture
 Permablitz
“½ Agric + ½ X” Model
 Permaculture2 ?
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Contact
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Blog: www.sohominium.blogspot.com
Email: [email protected]
Mobile: +6012-213-4968
Food Security & Home-scale
Permaculture
(Salutogenesis:- Creating Health & Wellbeing)
 Permaculture
 Square-Foot-Gardening
 Share-Cropping
Re-Localization
Permablitz
Quotable Quotes ……
 There’s a direct connection between the health
of the soil, the health of the plants, the health of
the animals, and you as eater.
 Your health is inseparable from the health of
whole food chain that you’re a part of.
 Your health is not bordered by your own skin,
and that you must take a broader view of it if
you’re really concerned.
 An Eater’s Manifesto: “Eat Food. Not Too Much.
Mostly Plants.”
 Environmental crisis is a crisis of character. It's
really about how we live.
Food Security & Permaculture
 Food Security covers the following areas:
Safety: pesticide-free, Non-Genetic Modified etc
Local Availability: food-mile concept etc
Sustainability: soil fertility and ecology etc
Processing & Storage & Exchange
 Permaculture
Solution for Food Security issues stated above
Bioregional & Home-scale
Environment Designs
Permablitz
Industrial Agriculture
 Heavy reliance on chemical fertilizers, pesticides,
herbicides etc. These are all petroleum-based products.
High energy usage and many costs externalized /
subsidized. It is not really “low-cost and cheap”.
 These are slowly but surely destroying the soil and the
ecological environment (including our own bodies).
 Largely mono-cultures (and genetically modified), thus
reducing bio-diversities which are against the natural
order.
 Animal husbandry has its own load of problems,
including the emission of GHG that causes global
warming.
 Resultant cross-border trades and the associated foodmile issues and income disparity etc.
Soil …. Not Oil
 Modern agriculture has consumed an alarming amount of our native
top soils. These top soils were built over millions of years and are
not easily regained. The only foreseeable strategy for the future is to
stop this reckless erosion and degradation of natural soils, and to
actively build soils to ensure a viable ecological base from which we
can grow our food.
 Building soil involves a process of allowing carbon and nitrogen
sources to decompose in-situ over time. Along with many forms of
life including mycelium, worms, insects, nematodes, root systems,
bacteria and others, carbon and nitrogen are converted into soil.
This process occurs naturally in the forest: leaves and other plant
matter (carbon) fall to the forest floor. Other organisms such as
mycelium (mushrooms) and deposits made from various life forms
(nitrogen) mix together and decompose, transforming into the new
life-giving soil which begins the growth process again. The great soil
deposits of the world were created over millennia of healthy
ecological systems cycling through its many life forms.
Soil ….. Not Oil …..
 Leonardo da Vinci once said, "We know more about the
movement of the celestial bodies than the soil
underfoot.”
 In today's high-tech society, most people keep soil out of
mind and out of context—yet what could be more
important? All living things originate from the soil, and
eventually return to it. All great civilizations, including the
Egyptians, Greeks, Mayans and Romans, depended
upon an adequate supply of fertile soil. These
civilizations also declined when soil resources became
thin due to erosion and bad management.
Organic Farming & Permaculture
 Organic farming practices will eventually replace
Industrial Agriculture, if Mother Earth is to
continue providing our needs.
 There are many forms of organic farming
practices, and vary both in extend and depth.
 Permaculture could well be the ideal choice, as
the practice is more than mere “permanent
agriculture”. It is also “permanent culture” that
covers environment designs and other cultural
aspects.
Permaculture
 The permaculture concept originated in Australia in the 1970s (Bill
Mollison and David Holmgren) to promote agro-ecological design
theory, and has since grown to include a collection of ethics and
principles that influence the wider designing of human systems that
work in harmony with natural ecosystems.
 Permaculture is a design science, based on observation, that
integrates all human activities into a whole system based on natural
patterning and ecology. In a word, Permaculture=Relationship
 Permaculture is a philosophy of agricultural land-use that calls for
combining plants, animals, and structures in such a way as to
maximize the number of uses for the land while increasing its selfsufficiency and minimizing maintenance by focusing on the use of
perennial plants.
 Permaculture is a design system based upon observing how
ecosystems (or any systems) interact. Its purpose is the formation of
sustainable habitats (whether human, agricultural, cultural, financial,
governmental, etc.). Permaculture principles are based upon core
values or ethics (Earthcare, Peoplecare, Fairshare).
Permaculture …..
 A system for sustainable design of human culture
that focuses on both ecological mindfulness and the
provision of basic human needs in an
environmentally sustainable way.
 Some specific elements addressing sustainable
societies include natural building, small-scale
agriculture, sustainable resource use, and the use of
appropriate technologies.
 Permaculture is not energy- or capital-intensive,
rather it is information-intensive.
 Permaculture is about "...saving the planet and living
to be a hundred, while throwing very impressive
dinner parties and organising other creatures to do
most of the work.“…. Linda Woodrow
Permaculture ……
 Permaculture goes beyond realising that conventional agriculture is
the most destructive thing humans are doing on the planet: it offers
an achievable alternative in the form of sustainable small scale local
food production systems. Part of this vision is massively decreasing
the distance between where food is produced and consumed (the
food-mile concept).
 As a design process, permaculture has three phases:
 1) Design, where a design or pattern is made that seamlessly integrates
a landscape with the wants, needs and abilities of the people living
there
 2) Design implementation, where the design becomes a reality
 3) Follow up and system evolution, where we learn from our successes
and mistakes, and we let the system demonstrate its own evolution
 Food is just one part of the permaculture equation. Permaculture
equally addresses and integrates water, energy, waste, shelter,
community, local economy, governance and all other aspects of
sustainable living.
Permaculture Zones
 The term ‘Zones’ in Permaculture are simply labels for areas that
are grouped together reflecting specific activities and characteristics.
 The zones are used to make sustainable design easy and ensure
that each area is efficient, low maintenance, produces good results
and integrates smoothly with other zones.
 The zones are:
 Zone 0 - Where you live, or where you spend most of your time in
relation to the place of your Permaculture Project (ie. it could be your
office or shop)
 Zone 1 - Vegetable Patch and close plantings to your house (or office or
shop)
 Zone 2 - The “Food Forest” or Orchard
 Zone 3 - The Farming Area (whether it be crops or animals - often for
commercial use)
 Zone 4 - Harvest Forests
 Zone 5 - Natural Forests or Conservation Areas
Permaculture Guilds & Stacks
In addition to zones, other patterns / relationships are very
important in Permaculture, such as guilds and stacks, as
illustrated here.
Permablitz
 A permablitz is a contraction of permaculture and blitz, where a blitz
simply means a focused application of energy or a concentrated
effort to get something done.
 Permablitz: An informal gathering involving a day on which a group
of at least two people come together to achieve the following:




create or add to edible gardens where someone lives
share skills related to permaculture and sustainable living
build community networks
have fun
 Once a design is in hand, a permablitz is a day where volunteers
come together to help make that design a reality.
 Permablitz volunteers help with events corresponding to the three
phases of design:
 1) pre-blitz design visits
 2) permablitzes proper
 3) post-blitz follow up visits
Re-Localization
 Very closely related to Permaculture is Relocalization.
 Relocalization is a strategy to build societies based on
the local production of food, energy and goods, and the
local development of currency, governance and culture.
The main goals of Relocalization are to increase
community energy security, to strengthen local
economies, and to dramatically improve environmental
conditions and social equity.
 The Relocalization Network supports local groups in
developing community activities and programs that can
be implemented locally and as working models for other
communities seeking to increase their resilience.
Relocalization ……






Eat Local
 Buying locally-grown food and patronizing locally-owned restaurants and groceries supports
local farms, strengthens local food supply chains, and decreases greenhouse gas emissions
due to transportation of food grown outside the region.
Grow Local
 Increasing the capacity of people to grow more of their own food promotes better nutrition,
economic resilience in the face of rising food prices, and increased appreciation for nature
and ecology.
Buy Local
 Supporting locally-owned businesses benefits the locals by keeping more of the money spent
here circulating through the local economy, encouraging new independent businesses, and
helping to retain the unique character of the community. Local businesses have strong
community ties and are more accountable for their environmental and employment practices.
Local Energy
 Conserving energy and supporting development of renewable energy sources reduces
reliance on imported fossil fuels, reduces greenhouse gas emissions, and buffers people
against rising energy prices.
Local Transport
 Increased use of mass transit, ridesharing, and human-powered transportation also reduces
reliance on imported fossil fuels, reduces pollution, and buffers people against rising energy
prices.
Local Culture
 Supporting local arts, entertainment, recreation, and regional tourism reduces our reliance on
imported, mass-produced entertainment and unnecessary travel
Home-Scale Permaculture
 In suburban contexts, permaculture design
focuses on the relative location in space and
time of things like herb gardens, vegetable
gardens, chicken houses, paths, ponds and fruit
trees.
 In this respect, Home-Scale Permaculture is
much more than Organic Gardening, Square
Foot Gardening etc, which can, however, be
component parts of the big Permaculture picture.
Square Foot Gardening
Features & Benefits
 Square Foot Garden (Other equivalent: Keyhole
/ Lasagne Gardens etc)
 It is simple, fits in a small space and produces
big results while costs little.
 Growing Real Organic Food in Urban
Neighborhood (GROFUN)
 No Digging, No Tilling, No Weeding
 Small Space, Big Results, Little Costs
 Sharing & Exchanging (Share-Cropping)
 Service Network (Gardener For Hire)
 Horticulture Therapy & Aromatherapy
Quotable Quotes …..
 Heaven is under our
feet as well as over
our heads …..Thoreau
 You can solve the
problems of the world
in a garden
…… Geoff Lawton
 “More grows in a
garden than what the
gardener plants”
…..Old Spanish Proverb
Business Savvies vs.
Values Savvies
Business Savvies vs. Systems Savvies
Systems Savvies vs. Sustainability
Savvies
Sustainability Savvies vs. Ecosystems
Savvies
Ecosystems Savvies vs. Holism Savvies
Holism Savvies vs. Theology Savvies
Happiness & Sense of Coherence
Hedonistic (Pleasure / Pleasant Life)
Desire (Engagement / Good Life)
Objective Meaning (Meaningful Life)
Authentic Happiness:
All Three combined
Salutogenesis / Sense of Coherence
Manageability
Comprehensibility
Meaningfulness
So, what are we selling?
So, what are we selling …?
 In the market economy, there can be recognized five
types of economic offering as follows:
 Agrarian
 Industrial
 Service
 Experience
 Transformation
 We like to classify ourselves as the last category, even
though the SOHOLUTION approach certainly contains
the other elements as well.
 You can definitely recognize the relevant components as
you explore deeper and participate actively in the full
range of offerings.
Appendix: Biochar
Biochar
Bio char is a modern equivalent of Terra
Preta, a rich soil found in South America.
The soil found there was heavily amended
with charred organic materials and has
been found to greatly enhance plant
growth. Bio char is created by pyrolysis.
This process takes place in an oxygen
deprived system (limited oxygen), thus
resulting in char rather than ashes (as in
normal burning process).
Biochar …..
 The following benefits occur with additions of
biochar
Enhanced plant growth
Suppressed methane emission
Reduced nitrous oxide emission (estimate 50%)
Reduced fertilizer requirement (estimate 10%)
Reduced leaching of nutrients
Stored carbon in a long term stable sink
Reduces soil acidity: raises soil pH
Reduces aluminum toxicity
Biochar …..
Increased soil aggregation due to increased fungal
hyphae
Improved soil water handling characteristics
Increased soil levels of available Ca, Mg, P, and K
Increased soil microbial respiration
Increased soil microbial biomass
Stimulated symbiotic nitrogen fixation in legumes
Increased arbuscular mycorrhyzal fungi
Increased cation exchange capacity
Biochar (Biological Charcoal)
Biochar: A Soil Amendment that Combats
Global Warming and Improves Agricultural
Sustainability and Environmental Impacts
Biochar production processes can utilize
most urban, agricultural or forestry
biomass residues, including wood chips,
corn stover, rice or peanut hulls, tree bark,
paper mill sludge, animal manure, and
recycled organics, for instance.
Biochar ….
 Biochar and bioenergy co-production from urban, agricultural and forestry
biomass can help combat global climate change by displacing fossil fuel
use, by sequestering carbon in stable soil carbon pools, and by dramatically
reducing emissions of nitrous oxides, a more potent greenhouse gas than
carbon dioxide.[1],[2] As a soil amendment, biochar helps to improve the
Earth’s soil resource by increasing crop yields and productivity, by reducing
soil acidity, and by reducing the need for some chemical and fertilizer
inputs.[3],[4] Water quality is improved by the use of biochar as a soil
amendment, because biochar aids in soil retention of nutrients and
agrochemicals for plant and crop utilization,[5],[6] reducing leaching and
run-off to ground and surface waters.
 Biochar production and utilization systems differ from most biomass energy
systems because the technology is carbon-negative: it removes net
carbon dioxide from the atmosphere and stores it in stable soil carbon
“sinks”.[7] Other biomass energy systems are at best carbon-neutral,
resulting in no net changes to atmospheric carbon dioxide.
Biochar ….







[1] Yanai et al., 2007, Effects of charcoal addition on N2O emissions from soil resulting from
rewetting air-dried soil in short-term laboratory experiments, Soil Science and Plant Nutrition,
53:181-188.
[2] Rondon, M., Ramirez, J.A., and Lehmann, J.: 2005, Charcoal additions reduce net emissions
of greenhouse gases to the atmosphere, in Proceedings of the 3rd USDA Symposium on
Greenhouse Gases and Carbon Sequestration, Baltimore, USA, March 21-24, 2005, p. 208.
[3] Glaser, B., Lehmann, J. and Zech, W., 2002, Ameliorating physical and chemical properties of
highly weathered soils in the tropics with charcoal --- a review, Biology and Fertility of Soils, 35:
219-230.
[4] Lehmann, J. and Rondon, M., 2006, Biochar soil management on highly weathered soils in the
humid tropics. In Uphoff N (ed.), Biological Approaches to Sustainable Soil Systems, CRC
Press, Boca Raton, FL, pp. 517-530.
[5] Lehmann, J., et al., 2003, Nutrient availability and leaching in an archaeological Anthrosol and
a Ferralsol of the Central Amazon basin: fertilizer, manure and charcoal amendments, Plant and
Soil, 249: 343-357.
[6] Steiner, C., et al., Long term effects of manure, charcoal and mineral fertilization on crop
production and fertility on a highly weathered Central Amazonian upland soil, Plant and Soil, 291:
275-290.
[7] Lehmann, J., Gaunt, J., and Rondon, M., 2006, Bio-char sequestration in terrestrial
ecosystems – a review. Mitigation and Adaptation Strategies for Global Change, 11:403-427
Acknowledgement & Bibliography
www.permaculture.org
www.ibi.org
Contact:
Blog: www.sohominium.blogspot.com
Group:http://soholution.collectivex.com
Email: [email protected]
Mobile: +6012-213-4968
SOHO TECHNOLOGY
Office-in-Every-Home (Family Office)
Home-in-Every-Office (Corporate Family)
Rise of the Third Place (Co-Working Place)
Open Source & Open Source Ecology
The Gift Economy
Personal & Business Enlightenment
SOHO Technology
 “Office-in-Every-Home” = Developing
Family Office for entrepreneurship …. (1).
 “Home-in-Every-Office” = Developing
Corporate Families for Corporate Social
Responsibility (CSR) …. (2).
 “Third Place” = Evolution of Co-working
space to Open Source Ecology / Gift
Economy …. (3).
 SOHO Technology = Integrating 3-in-1
(Triple Home Owner) for Personal and
Business Enlightenment.
 Using (1) to realize (2) assisted by (3).
“Office-in-Every-Home”
(Family Office)
 Convert every family to endorse “Lifeis-A-Business” outlook, becoming
“business-like” in outlook, for
business start-ups or otherwise.
 Every household to have “Family
Office” … an extension to PC-inEvery-Home much touted earlier.
Business Start-up




Work Trend: Outsourcing
Free Agent / Indies
Pitching & Presentation
Business Proposal / Plan Writing
Business Proposal Writing
 Present status review
 Market analysis (Existing & Future
Demand)
 Existing Supplies
 Unique Selling Points (USP)
 Costs of supplies
 Break-Even Point (BEP) Analysis
BPW …..







Capital Costs
Recurrent Costs
Cash-flow Projection
Internal Rate of Return (IRR)
Repayment Schedule
Second Round Funding
Exit Strategy
BPW …..








Management & Project Team
Marketing Strategies
Affiliate Program
Advertising & Promotion
Execution Schedule
Review & Mentoring
Progress Updates
Online & Offline activities
Essential Business Management
Lexicon








PDCA (Plan-Do-Check-Act) Cycle
Budgeting
Variance Monitoring
Viral Marketing
Seed Money
Business Angel
Venture Capitalist
IPO / Franchise
6 Alternative Work Spaces to
the Home Office

1.) Co-Working Facilities


2.) The Cafe


Best for - focusing and finishing tasks
Downside - you can’t yell at your monitor
5.) WiFi-enabled Public Parks


Best for - Workaholics, Adventurers
Downside – cost
4.) The Public Library


Best for - energizing with the buzz of activity (and caffeine, of course)
Downside - tough to find a table in busier locations- usage fees are
common
3.) The Working Vacation (Workation)


Best for - socializing and collaborating, having desk space
Downside
Best for - fresh air inspiration, writing, brainstorming, creativity
Downside - bad weather
6.) The Public House (a.k.a., the Reward)

Best for - indoor creative inspiration, buzz
Downside - potential for laptop damage (spills, sticky tables)
“Home-in-Every-Office”
(Corporate Family)
 Advocate every businesses /
companies to be “Corporate Family”
 “Home” ambience or atmosphere in
the workplace
 Producing Happy and Productive
Employees, Customers, Suppliers etc
 Practice of Corporate Social
Responsibility (CSR)
 Changing from Hierarchy to Holarchy
Home-In-Every-Office
 Operational Areas by Corporate
Family:
 Additional Employees Benefits:




Tele-commuting / Flexi-times
Provision of Creche / Lunch
Enterprise 2.0
Intrapreneurship etc.
 Corporate Social Responsibility
 Triple Bottom Line
 Corporate Philanthropy
Additional Employee Benefits
 Tele-Commuting / Flexi-times
 Flexible working arrangement
 Provision of Creche / Lunch
 Creating Family or Home Feel
 Practice of Enterprise 2.0
 See details below
 Intrapreneurship etc
 Business Incubator
 Employee Share Ownership Scheme etc
Enterprise 2.0
 Enterprise 2.0 is the term for the technologies and
business practices that liberate the workforce from
the constraints of legacy communication and
productivity tools like email. It provides business
managers with access to the right information at the
right time through a web of inter-connected
applications, services and devices.
 Enterprise 2.0 makes accessible the collective
intelligence of many, translating to a huge competitive
advantage in the form of increased innovation,
productivity and agility.
Corporate Social Responsibility
 Triple Bottom Line
 Profit (Economy)
 People (Equity)
 Planet (Ecology)
 Business Savvies vs. Values Savvies
 Truly “Green” & “Blue”
 Corporate Philanthropy
 Not “Once-off” but “Sustainable”
Business Savvies vs.
Values Savvies
 Business Savvies vs. Systems Savvies
 Systems Savvies vs. Sustainability
Savvies
 Sustainability Savvies vs. Ecosystems
Savvies
 Ecosystems Savvies vs. Holism
Savvies
 Holism Savvies vs. Theology Savvies
Zentrepreneurism
 "The fusion of one's personal vision
with one's professional mission,
grounded in activism and a holistic
philosophy will hallmark the next
hundred years.“
 While an entrepreneur creates a
business- a zentrepreneur creates a
business and a life!..... Allan Holender
The Rise of Third Place
 The term “Third Place” was first coined and
used by Prof. Ray Oldenburg to describe
public spaces complementary the role of
Home (First Place) and Office (Second
Place).
 Good examples are Social Clubhouses,
Cafes etc. So are different forms of social
organizations.
 Third Places are very important for work,
social and recreational purposes, as well as
personal development and actualization.
The Rise of Third Place …
 Third Places feature prominently in
leading property development
projects, world-wide and are highly
valued socially.
 With globalization and joboutsourcing / business start-ups,
Third Places take on even more
important role in the family, work and
social lives of individuals.
 They serve the family, working and
social needs.
Types of Third Places
 There are many categories of Third Places,
some are even virtual, most are physical.
 The Internet is world’s largest Third Place,
so to speak (Some to prefer to call it the 4th
Place).
 With wide-spread practice of job
outsourcing / business start-ups, coworking spaces are becoming important
Third Places
Co-Working Spaces
 Such evolving Third Place that serves the
following purposes:
 Business Startup & Weekly Meet-ups
 Collaborative Community / Networking
 Community Services
 Evolution of Co-Working Space




Co-Working
Co-Housing
Co-operative Common
Open Source Ecology / Gift Economy
Open Source Ecology

The Open Source Ecology (OSE) project is truly a fantastic
concept. It beautifully combines the following elements
which can be classified as “hi-tech” and “hi-touch” while
attempting cooperatively to attain sustainable lifestyles in a
crisis-laden global environment:






Open Source Software (OSS) technology / approach
Peer-to-Peer (P2P) methodology
Appropriate Technology (AT)
Energy Descend (Peak Oil or Power-down) Transition
Movement
Permaculture or regenerative land use design
The objective or goal at Open Source Ecology is to develop
tools and technologies in the public domain for sustainable
and just living. When engineering and technologies are part
of the public domain, they benefit everyone
Gift Economy
 Information is particularly suited to gift economics, as
information can be copied and transmitted at practically
no cost. It can be treated as a nonrival good: when you
share information, you do not deprive yourself of the
information.
 Traditional scientific research is an information gift
economy. Scientists produce research papers and give
them away through journals and conferences. Other
scientists freely refer to such papers. All scientists can
therefore benefit from the increased pool of knowledge.
 The free software community is an information gift
economy. Programmers make their source code
available, allowing anyone to copy and modify or
improve the code. People may benefit from any
improvements.
 This is the essence of P2P (Peer-to-Peer) economy.
Neo-Subsistence


That is the term “we apply to a lifestyle where people
produce tangible (physical) wealth, as opposed to dealing
with information in the information economy. We are
talking about basics: even though we live in the
information economy, we cannot deny the reality that
human prosperity is founded on the provision of
physical needs upon which the meeting of all higher
needs is predicated. Neo-subsistence is related to the
information economy in that the information economy is a
foundation for neo-subsistence”
The project is of considerable importance because it
represents a concerted effort that is derived from a
synthetic understanding of sustainability, and the very
concrete effort to build a self-sustaining, but also open and
therefore trading global village, which combines local
production with cooperation on a global scale around open
global design.
Neo-Subsistence ….
 The project is first of all a farm, with
naturally self-replicating plants and
animals, but at the same time it is an
attempt to combine this with a selfsustaining environment for the flexible
manufacturing towards local needs.
 His, partially misnamed because misleading
‘open farm’ project (it is so much more
than that), as it combines permaculture
with permafacture, i.e. sustainable
manufacturing, is perhaps the most
important social experiment in the world…..
Neo-Subsistence ….
 This is a template that combines with energy decent
programs like the Transition Movement, policy
governance paradigms like bioregionalism, and
regenerative land use like permaculture design
(although to do justice to both permaculture and
bioregionlism it is hardly fair to classify either as
anything short of radical earth-centric philosophies)
 This kind of open source technology and innovation is
why the internet is our greatest hope for catalyzing a
global transformation to a regenerative culture...and I
am happy to see open source's rich creative potential
being applied to meet tangible everyday human
needs……http://openfarmtech.org/ and on their blog
http://openfarmtech.org/weblog/
Triple Home Doctrine
 Triple Home Owner
 3-in-1 Job: Chief Executive Officer / Chief
Family Officer / Chief Happiness Officer
 Home / Office / Third Place
 Triple Bottom Line
 Profit / People / Planet
 Local / Global / Cosmic
 Personal Development & Actualization
 Personal & Business Enlightenment
 Survive / Understand / Wisdom & Love
SOHOT: Business Savvies vs.
Values Savvies
 Business Savvies vs. Systems Savvies
 Systems Savvies vs. Sustainability
Savvies
 Sustainability Savvies vs. Ecosystems
Savvies
 Ecosystems Savvies vs. Holism
Savvies
 Holism Savvies vs. Theology Savvies
Happiness & Sense of
Coherence




Hedonistic (Pleasure / Pleasant Life)
Desire (Engagement / Good Life)
Objective Meaning (Meaningful Life)
Authentic Happiness:
 All Three combined
 Salutogenesis / Sense of Coherence
 Manageability
 Comprehensibility
 Meaningfulness
So, what are we selling?
So, what are we selling …?
 In the market economy, there can be recognized five
types of economic offering as follows:
 Agrarian
 Industrial
 Service
 Experience
 Transformation
 We like to classify ourselves as the last category, even
though the SOHOLUTION approach certainly contains
the other elements as well.
 You can definitely recognize the relevant components
as you explore deeper and participate actively in the
full range of offerings.
In Conclusion …
Conclusion
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We have a convergence of crises: Food, Fuel, and Finance
So, we need a solution that is converging that addresses the
Local, Global and Cosmic aspects which lead to Survive /
Understand / Love.
It is coming from SOHO, Sun and Soul.
Because, ultimately we (each and every one of us):
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Must have our own individual Small Office Home Office (Survive)
Appreciate the Sun: its place in the world / ecology (Understand)
Find our own Salutogenesis or Soul: Wisdom & Love (Love)
It is all about the Big Three:
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I (Self) / Its (Nature) / We (Culture)
Profit / Planet / People or Economy / Ecology / Equity
Body / Mind / Spirit
Beauty / Truth / Goodness
Acknowledgement &
Bibliography
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www.wikipedia.com
www.sohowww.nascom.nasa.gov
www.permaculture.org
Contact
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Blog: www.sohominium.blogspot.com
Group:http://soholution.collectivex.com
Email: [email protected]
Mobile: +6012-213-4968