Safe & Reliable Way of Reaching

* 500 million consumers * with GDP of over USD1.8 trillion

Hazım Ellialtı Group CEO, ETİ

GLOBAL TRADE

•Realisation of the benefits of globalisation, •Opportunity to expand trade in goods/services, •Expansion of international production network.

ETİ OFFERS

Unsaturated Domestic Market Access to Large and Growing Neighbour Countries Demand for Value Added Products at Reasonable Prices

TURKEY AS A GROWING MARKET

•Young and growing population, •Increase in the number of households, •Increase in the number of working women, •Rapid rise in urbanisation, •Lowering inflation; rise in per capita income.

SIZEABLE BUT DIFFICULT MARKET

•Total retail sector of $70billion •FMCG category of $35billion but $25billion in 200,000 small outlets.

RETAIL SECTOR – Categories ($ 70 billion) Personal Hygiene 7% Household Cleaning Products 4% Other 1% Foodstuff 48% Cigarettes 43%

CONFECTIONERY Market ( $ 4 billion)

SNACKS 13% BISCUITS & CAKES 39% CHEWING GUM 10% CHOCOLATE 7% CHOCOLATE COVERED 19% CANDIES 5% CHOCOLATE SPREADS 7%

•Total retail sector of $70billion •FMCG category of $35billion but $25billion in 200,000 small outlets.

•Biscuits, Cakes, Chocolates category of $2.5billion

• 80% of the category shared between two brands, one being ETİ.

SUCCESSFULL ENTRANCE REQUIRES...

•Consumer insight •Large & effective distribution system, •Experienced & qualified human capital •Investment in vehicles & equipment, •Up-to-date technological infrastructure,

TURKEY AS AN EXPORT BASE

•Export bridge to neighbouring developing countries.

•Strong distributor network both local&abroad, •High quality products, •Strong R&D able to develop value added products, •From sales/volume oriented to brand oriented, •Logistic advantages due to geographical position, •Regional know-how, •Recent experience of the similar development in terms of trade, consumption, urban development.

EU P: 461 GDP:14.000

P: 32,9 GDP:92

BALKANS

P: 4,5 GDP:37 P: 2 GDP:6 P: 72 GDP:358 P: 3,5 GDP:9,3

NORTH AFRICA

P:5,9 GDP:34,8 P:19 GDP:27 P:78,9 GDP:84,5 P:6 GDP:12 P:27 GDP:47

TURKIC REP.

P: 8,9 GDP:14 P:69 GDP:195

MIDDLE EAST

P:27 GDP:286 P:MILLION GDP:BILLION USD P:21 GDP:15

POPULATION & GDP We Serve

• NORTH AFRICA; Population - GDP • MIDDLE EAST; – Population – GDP • TURKIC REPUBLICS; - Population - GDP • BALKANS; – Population – GDP 161 MILLON 301 BILLION USD 182 MILLION 834 BILLION USD 65 MILLION 180 BILLION USD 42 MILLION 160 BILLION USD

POSSIBLE WAYS OF ENTRY

GREENFIELD ACQUISITION JV LICENSING or DISTRIBUTION ETİ MAY WELL BE A CONSIDERABLE PARTNER FOR LICENSING AND/OR DISTRIBUTION