Transcript No Slide Title
Conference September 2011 Guidelines for Presenters
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Conference September 2011
• Presentation And Slide Design
• Working Out What Needs to be Said
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Conference September 2011
Presentation And Slide Design
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Public Speaking
• Much of what is presented here will seem obvious • The best ideas often are obvious • The rules of public speaking and slide design are made to be broken but only by: – the charismatic and – only then, to a clear purpose
Objectives of the Presentation
• There is no single right way to present well • You must work in a way that you are comfortable with – This presentation provides some ideas about how to better communicate your ideas – Gives some practical tips on dos and don’ts 5
Conference September 2011
Working Out What Needs to be Said
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Planning Your Presentation
If your presentation isn’t carefully planned you will be unable to communicate it effectively.
You need to think about: • Who is the audience?
• What do they want to know?
• Plan the content and format?
• Use the so what test?
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Designing for Your Audience
• Who will you be speaking to: – At ASC conferences audiences are about a third • Academics and Government • Market Research Practitioners (Often statisticians, analysts, fieldwork and data management specialists) • Research Clients • It is a forum to exchange good practice, new ideas and debate technical problems • Presentations are not opportunities for sales pitches 8
What Do They Want To Know
• In general ASC audiences are looking to have: – New concepts of techniques clearly explained – Methods demonstrated (in outline) – Research/ technical issues and problems openly discussed • It is unlikely they will want to see the detailed reporting of survey results or data unless this is used to illustrate conceptual or technical issues 9
Planning the Content
• Key issues to decide are: – what is/are the central message(s) to be communicated?
– what information is needed to support this?
– is illustration required?
– how much do the audience know already?
• Focus on benefits and applications not features • Anticipate and handle objections problems etc 10
Planning the Format
• ASC audiences vary from • 80-150 for main/plenary sessions • 20-50 for ‘workshops’ and parallel streamed presentations • You will be making a formal presentation • there is little scope for verbal interaction with larger audiences • You need to think about – Length: allow about 2 minutes a point / slide • if you are going to illustrate or expand on a slide allow up to 5 minutes for it • timing is critical and will be enforced 11
The So What Test?
• Always give yourself the ‘so what test’?
Who is interested in this piece of information? What does it mean to the audience?
Where does it add?
“So what if I dropped it?” • If in doubt leave it out 12
Conference September 2011
Presenting the Message
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Setting Up
• Ensure you are happy with the layout • Make yourself known to the chairperson well ahead of the session • Load you slides before the session • Make sure – You can you reach everything with ease?
– When set up are you facing the audience?
– Are you obstructing the audience?
– How will you handle transitions between media etc?
• Don’t start until you are ready 14
Movement
• How you stand and act is very important • We are born to follow movement • Stand still or move with purpose. Don’t: – shuffle about, – move your feet – fiddle with props or notes – slouch or lean • Always face the audience 15
Delivery
• Delivery involves – appearance – body language – voice • Voice – practice your start word for word – keep it measured – keep it clear and pitched to the back – ensure that emphasis is in the right place 16
Use of Notes
• Everyone is different – Some use annotated slides - key points – Some use flash cards with abbreviated text – Others produce a complete script • Whatever you use – It mustn’t be read – It mustn’t distract you from interacting with your audience 17
Persona
• You must ‘meet’ your audience • How to do this varies by size of group. In a mid to large audience: – look but don’t make individual eye contact – speak slightly above people’s heads (that means the top of the back row in banked seating) – be natural – be confident and open – give clear signposts • what you will be presenting • where you are in the presentation, and … 18
Rules for Slides 1
• Don’t use – too many colours – inconsistent Capitalisation – too many
font
Arbitrary Animation
• confusing layout –
long complex statements, that people find hard to follow and clutter the page with unnecessary text that gets in the way of communicating the key point you
•
are trying to put across
• confusing hierarchies less than 16 point 19
Rules for Slides 2
Table 1.
Profile of Visitor Groups (coded) by demographics Age 16-35 36-55 56+ Sex Social Class Party structure Party size Male Female ABC1 C2DE Uncoded Alone Couple Parent(s) w/children Family group Friends Family & Friends Organised group Alone 2 people 3 people 4 people 5-6 people > 6 people NR Yes Children 4 or under Children 5-10 No Yes No Children 11-16 No children Yes No Yes No Base Base: Total Sample (198) Solo visitors 40 60 60 20 20 100 0 0 % 60 40 0 Young couples % 100 0 0 48 52 82 4 15 0 100 0 Couples 36-54 Families young children % 0 100 0 55 45 72 17 10 0 100 0 % 50 44 6 63 38 81 13 6 0 0 100 Other families % 17 67 17 50 50 67 0 33 0 0 100 Family group w/out kids % 25 25 50 45 55 80 15 5 0 0 0 Over 55s w/out kids % 0 0 100 32 68 64 28 8 0 64 0 Other adult groups w/out kids % 37 Extended family/fri end groups 63 0 32 68 % 27 42 31 19 81 58 32 11 0 0 0 73 15 12 0 0 0 All groups % 29 35 35 40 60 71 18 11 3 44 11 0 0 0 0 100 0 0 0 0 0 0 0 100 0 100 0 100 100 0 5 0 0 0 0 0 100 0 0 0 0 0 0 100 0 100 0 100 100 0 27 0 0 0 0 0 100 0 0 0 0 0 0 100 0 100 0 100 100 0 29 0 0 0 0 0 0 44 50 6 0 0 63 38 50 50 0 100 0 100 16 0 0 0 0 0 0 50 33 0 0 17 0 100 33 67 100 0 0 100 6 100 0 0 0 0 40 30 25 0 0 5 0 100 0 100 0 100 100 0 20 0 10 0 26 2 80 2 8 2 6 0 0 100 0 100 0 100 100 0 50 0 63 0 37 5 68 0 11 5 11 0 0 100 0 100 0 100 100 0 19 39 0 62 0 0 0 23 31 39 4 4 19 81 23 77 27 73 42 58 26 15 9 8 10 4 59 12 15 7 3 2 8 92 8 92 7 93 81 19 198 20 • If you can’t read it no one else will be able to • People are unlikely to be able to absorb more than about 3*10 numbers summarise • Use graphics to illustrate relationships
Rules for Slides 3
Age Profile of Groups of Visitors
Young couples Solo visitors Other adult groups without kids Couples aged 36-54 Families with young children Other families Extended family/friend groups Family group without kids Over 55s without kids 0% 16-35 36-55 20% 56+ 40% 60% 80% Even this simple table takes time to absorb don’t include it unless it is a has a clear purpose 100% 21
Slide Design
• Never go below – 16 point in text – 14/12 point on graphics and tables • 10 lines is an absolute maximum • No more than about 60 words • Consider hierarchy of points and spacing of lines • Don’t clutter - if it doesn’t add or ‘do’ leave it out • Get to know what PowerPoint can do 22
Conference September 2011
Dos and Don’ts
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10 Don’ts
1 Don’t start till you are ready 2 Disobey the rules in preparing Audio Visual Material 3 Don’t talk to the screen, the roof, your notes 4 5 6 7 8 9 Don’t rush or dawdle Don’t mumble Don’t distract (fiddle, move about) Don’t read Don’t indulge, deviate, share insider jokes etc Don’t talk faster to get more in - cut early if you are getting behind 10 Avoid mannerisms 24
10 Dos
1 Prepare fully - time yourself 2 Practice 3 Get a friend’s advice - use the ‘so what’ test 4 Address your Audience (look at them) 5 Keep it clear and simple (illustrate, don’t deviate) 6 Stick to the structure you have planned 7 Ensure you know your links and ‘lead ins’ 8 Match the mood of the event 9 Remember the audience don’t know what you meant to say - don’t worry if you miss a point 10 Enjoy it!
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Conference September 2011
Preparing the Paperwork
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Accompanying Paperwork
• Check your abstract – Now you have finished the presentation does the abstract need updating?
• Check your handouts – Do you want to give the audience handouts?
– Have you printed enough copies?
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You and Your Organisation
• Check you contact details – Do you want delegates to be able to contact you?
– Have you supplied the conference chair with your contact details?
– Do you want to distribute business cards or brochures?
• Check your biography.
– Have you written a couple of sentences so you can be introduced?
– Have you written a paragraph for the website?
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Conference September 2011 Many thanks for agreeing to present at the ASC Conference
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