Transcript Shouldice Hospital Case

By: Mukita Nayyar & Jenna Ryan

Established in the 1940s by Dr. Earle Shouldice

Located in Thornhill, Ontario

Specializes specifically in hernia repair

Known for their unique and effective procedures

Focus on suiting special needs of customers

Competitive advantage

Offers their own effective variation of the
hernia procedure

Effective service environment

Strong word-of-mouth communication

Unique service layout

Rely on word-of-mouth communication alone

Have an increasing backlog of scheduled
procedures

Difficulty accommodating increasing number
of customers

Competitive marketing

Technology

Economic changes

Hernia surgery imitations by competitors

Competitors may ruin the image of
procedure with failure

Competitors succeed and innovate proedure



Major competitors trying to steal Shouldice’s
competitive advantage
Weak organizational structure
Inadequate accommodations









Expand Locations
Advantages
-more easily adapt to needs
-prevents over cramming
-creates foreign opportunities
-Disadvantages
-Difficult to manage relationships
Costly
Recruiting







Extend Operational Hours to Saturday
Advantages
- Increase capacity by 20%
- Better suit availabilities
Disadvantages
- Schedule conflict
-Additional costs








Increase Work Staff
Advantages
- Able to work at a higher capacity
- Able to hire new staff
Disadvantages
- Increased salaries/bonuses
- Months of training
- Creates opportunities for mistakes





Continue expanding facilities
Increase beds by 50%
Estimated cost: 4 million
Hiring & training additional staff
Market directly to potential customers