Transcript Healthy food choices in Worcestershire

Truckers Tucker
Health by Stealth
Why Truckers Tucker?
Predicted prevalence of obesity in 2012 is :
32.1% men and 31.0% in women
– 34% manual social classes
– 29% professional and managerial classes
Source: Zaninotto, P. et al. (2009)
J Epidemiology and Community
Health
Time for a break?
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Accessible
Convenient
Affordable
Value for money
Tasty
Quick
Healthy???
Aim - To influence food choices towards healthier
options at caterers operating mobile services in • Lay-bys
• truck stops
• on industrial estates
Provide healthy choices
without impacting on the
bottom line
Making Small Changes
• Reduce Portion Size
• Provide healthy
choices
• Improve cooking methods and
nutritional content of menus
• Make unhealthy items less visible
Top Tips
Making Small Changes
Remove butter from sandwiches with moist fillings
Switch to reduced fat mayonnaise and halve amount used
Making chocolate less visible by moving it from the till point & increase the
volume and quality of fruit on display
Use thick, straight-cut chips & fry at 175°C as less fat absorbed
Shake and drain chips as 20% less fat will be absorbed
Use a healthier oil – those lower in saturated fat
No longer add salt to any foods
Standardise & reduce portion sizes of meals
Cut the rind off bacon and switch to higher meat content meats
Sample Results
• Decrease in fat, salt and calorie content between
samples (7)
• Decrease in carbohydrates and protein content
(additional 3)
BUT
Portion size was not under control!
Sampling Results – Bacon and Egg
Sandwich
Composition
Before
After
Energy
480Kcals
389Kcals
Protein
31g
29.5g
Carbohydrate
51.2g
43.7g
Fat
16.8g
10.7g
Salt
4.10g
3.91g
Achieved by :
• trimming visible fat off bacon
• using less oil on the griddle
• using oil with lower saturated fat
• using tongs to squeeze out excess
fat from the bacon
• draining the egg and bacon on
kitchen roll
• regularly removing fat from the bain
marie
Social Marketing – What’s in it for me!
The features of the project
– based on research showing an increasing demand for healthier options
– only committing to changes they feel comfortable with
– only for a four week period
Benefits
– low risk investment as they receive officer help and advice
– attracting additional customers by offering healthier alternatives
– not detrimentally impacting on their bottom line
– increase profits by selling extras - fruit and healthier options
– public health benefits (although this point should not be laboured)
What is in it for them
– free food and equipment pack
– guidance pack
– marketing information
– publicity
– Set them apart from competitors and chance to make more money!!!!
Business Evaluation of Top Tips
Best Top Tips :
• Using lower fat mayonnaise
• Using lower fat spread if requested, otherwise none
• Offering brown or granary bread
• Using less oil
• Removing visible fat from bacon
• Using portion control
• Draining food on kitchen roll before service
• Removing fat from the griddle regularly and
• Removing excess fat from the bottom of the bain marie
Top Tips that were difficult to implement:
• Offering fresh fruit and fruit juice
• Offering a healthy meal deal
• Use of mature cheddar cheese
Customer Feedback
Positive Comments (4 businesses) :
Customers liked the healthy options
• soups
• jacket potatoes
• brown bread and
• fruit
Negative Comments (2 businesses) :
• not agreeing with fruit being sold (one customer)
• less salt in mashed potato
Sales Figures and Time Commitments
No businesses saw a loss in profit !
• Many saw increase in sales of cold sandwich fillings
• Case study premises found customer base increased
due to sale of healthier meals
• 9 said did not involve any extra time
Business Feedback
• More promotional material and publicity
• Visits by appointment
• Sampling showed how small changes could make a big
difference (9)
• More knowledgeable about healthy eating
• Participation was motivational
• Enjoyed working with
regulators !!!!!!
Recommendations and What Next?
Additional publicity of healthy businesses to drivers e.g.
– websites – mapping healthy mobile sites
– online forums
– mobile phone apps
– publications and magazines aimed at drivers
– provision of healthy lifestyle information at medical
checks
Learning transferable to:
– all mobiles
– workplace canteens
– sandwich shops