Transcript Homefinding Guide

Prepared for Joe and Jane Smith, 303 Oak Street
Agency Relationships
Working together establishes agency.
Prudential Select Properties offers “Designated
Agency” as provided for under Missouri Real Estate
Commission rules and regulations. A designated
agent acts as your specific agent; the other licensees
in the company do not represent you.
Appreciating Your Property
Your home’s special features.
Each property has special features that may
interest buyers. Please tell me about your house.
• most appealing features
• features that differentiate it
• changes or enhancements you would suggest
• attractive features of the surrounding neighborhood
• special terms or conditions regarding the sale
• problems or concerns regarding the home
The Home Selling Process
We’ll be your guide.
Initial Consultation
Design and Implement Marketing Plan
Review Offer & Reach Agreement
Complete Settlement Process
After-Sale Service
Prepared for Joe and Jane Smith, 303 Oak Street
Understanding Market Value
Factors that determine your home’s value.
Location
Design
Amenities
Condition
Competition
Economy
Determining Market Price
Sold Homes
Recently sold homes show us what buyers in this market
have actually paid for properties similar to yours.
Active Homes
Homes currently on the market will be competing with
yours for the attention of available buyers.
Expired Homes
Understanding why these certain homes did not sell can
help avoid disappointment in the marketing of your
property.
The Danger of Overpricing
Competitive pricing.
A competitively priced home
will attract a higher
percentage of buyers.
Selling Price vs Timing
Timing is important.
A home attracts the most excitement
and interest when it is first on the
market and has the greatest chance
of selling when it is newly listed.
Pricing your home correctly, from
the start, will help it sell in the
shortest possible timeframe.
Prepared for Joe and Jane Smith, 303 Oak Street
Sources Used During Home Search
Your home needs to be
marketed to agents.
Although buyers use several
sources in their search, they
are most likely to find the
home they actually purchase
through a Realtor.
Marketing to Real Estate Agents
We’ve got connections.
Prudential is one of the
largest national real estate
networks with the 2nd
largest relocation division
in the country.
Marketing to Real Estate Agents
Powerful exposure.
MLS entry will expose your
home to real estate agents and
act as a gateway so I can access
buyers who are interested in a
home like yours.
Marketing to Real Estate Agents
Activities to present your
home to key professionals.
Details and photos about your home will
be showcased at our office sales meeting
and a private ‘open house’ reception for
local Realtors will be scheduled.
Property Signage
Promotion 24/7.
The Prudential yard sign
capitalizes on the brand
recognition of the Prudential
name, bringing instant
credibility and confidence.
Special Feature Cards
So nothing is overlooked.
Small tent cards will
be strategically placed to
draw attention to your
home’s accents.
Open House Promotion
Online, in print, on-site -we’ve got it covered.
• Classified Ad in the St. Louis Post Dispatch
• Directional Arrows
• Classified Ad in the Suburban Journal
• Open House Rider
• Online Advertising at STLtoday.com
• Balloons
• Online Advertising at PSPhomes.com
• Neighbor Invites
• Social Networking Announcement
‘Your Next Home’ Magazine
Effective advertising with a long shelf life.
Your house will be featured in
‘Your Next Home’ magazine
each month until it sells!
Home Brochures
Professional materials.
Full color brochures will be
available at your home as a
take-away piece for showings,
drive-bys and open houses.
Property Business Cards
Professional materials.
Business cards with a photo
of your home and property
details will be available for
you to distribute to friends
and family, in your home
during showings, at open
houses and passed out to my
sphere of influence.
Direct Mail Campaigns
Postcards announcing your home was just listed.
Online Exposure
Today’s buyers are online.
There’s been a significant shift
from print to online resources.
Studies show that 84% of home
buyers now use the internet.
With that in mind, where
should your home be?
Online Exposure
Prudential.com
Prudential Select Properties
Prudential Alliance
Prudential Patterson
Prudential Advantage
Coldwell Banker Gundaker
Coldwell Banker Premier
Dielman Sothebys
Janet McAfee
LauraMcCarthy
Keller Williams
McAvoy Realty
REMAX.com
RE/MAX Best Choice
RE/MAX Cornerstone
RE/MAX Gateway
RE/MAX Gold
RE/MAX Midwest Group
RE/MAX Properties West
RE/MAX Results
RE/MAX Suburban
RE/MAX Team
STLtoday
NetZero
Juno
MSN
Yahoo
Excite
Compuserve
Google
Trulia
Front Door
PropSmart
Zillow
Move.com
Moving.com
HomeStore.com
RealEstate.com
LendingTree.com
eRealty.com
Realtyx.com
Realtor.com
Online Exposure
An online showcase.
Your home will have it’s own
website, www.303OakStreet.com!
Your home’s website will display
multiple photos, a banner,
community information, mortgage
estimator, mapping and more!
Online Exposure
In the spotlight.
Your home will be featured on the
home page of my website to receive
the most visibility.
Your home will also be featured on
the following sites . . .
Select Response System
Online inquiries need fast response.
Our Select Response System allows me to
receive instant notification of any inquiries
on your home via text messaging. This
makes it possible to respond faster than
ever, helping to sell your home.
Marketing Results Reporting
We’ll track our results.
Using our ‘Select Seller System’ I’ll
update you on all activities related to
the marketing of your home including:
• showing activity feedback report
• open house activity report
• OSA online activity report
(Prudential.com and Yahoo Real Estate).
• PSP online activity report
(my website, PSPhomes.com, Trulia, and Zillow).
• comparable market activity report
Prepared for Joe and Jane Smith, 303 Oak Street
Prepared for Joe and Jane Smith, 303 Oak Street
My Resume
[Title, Designations]
Here are some things you might like to know about me.
• An active member of the community
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• * [Insert copy]
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• An experienced real estate professional
• * [Insert copy]
• * [Insert copy]
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I am ready to help you find your next home!
The Highest Customer Satisfaction
There’s a reason we’re number one.
J.D. Power and Associates announced Prudential
Real Estate ranked highest in satisfying home
sellers in the 2008 Home Buyer / Seller Study.
The study measured customer satisfaction of
home sellers and buyers with major national real
estate companies by examining the factors of
agent, marketing, office and services.
Highest Average Sales Price
Who do you want
to sell your home?
Prudential Real Estate has the
highest average sale price.
We’ll help net you’re the most
for your property.
New Listings Taken, Jan – June 2009
PSP 2008 vs 2009 Sales Volume
PSP Showings
Active MLS Listings
List With One, Sell With All
Ten locations.
Prudential Select Properties has
multiple locations to serve you.
When you list with any of our offices
you’ll receive selling support for all.
One Stop Shopping
Full service real estate.
Prudential Select Properties
delivers one-stop shopping
without the additional fees other
companies charge.