Transcript Document

DELTA AIRLINES:
Product Market
Analysis
Paula Campbell
John Paulk
Kevin Wood
Group B2
Changes in Market
Overall Product
Locations served
Major Players
New Technology
Delta’s Goals
New Enterprises
Changes In Market
•Terrorist Attacks.
–9/11 and Shoe Bomber
•Decline in Market- Causes.
•Security Hassles.
–More thorough security
screening process.
•Flight Delays and
Cancellations.
Overall Product:
Airline Travel
Cargo Planes
Domestic
International
Low Cost
Locations Served:
 206 Domestic Cities in 46 States, District of Columbia,
Puerto Rico, and U.S Virgin Islands
 48 International Cities in 32 Countries
 Operate 7,664 flights daily to over 497 cities in
84 countries
Delta comprises of:
Delta mainline, Domestic and International
Service
Song
Delta Shuttle
Delta Connections
Delta SkyTeam
Major Players and Market Share
2003 Market Share
American
United
20
Delta
Percent Share
18
Northwest
16
Continental
14
Southwest
12
USAir
10
American West
8
Alaska
6
ATA
JetBlue
4
AirTran
2
Comair
0
Airline
Spirit
Frontier
Core Market:
Delta
American
United
Low Cost
JetBlue
AirTran
Southwest
New
Technology:
Online Booking
Kiosks
E-Tickets
Online Flight
Information
Online Check-In
Delta’s Goals:
Customer Satisfaction
Leg-Room
In-Flight Meals
Improved Market Share
Efficiency for Passengers
Lost Cost Airline: Song
•Was introduced in the last
year to compete with JetBlue
•Currently operates 36
aircraft along 15 different
routes, mostly between
Northeast cities and Florida.
•Holding back on expansion
until company completes
thorough review of this
airline
Questions?