Transcript Document
DELTA AIRLINES:
Product Market
Analysis
Paula Campbell
John Paulk
Kevin Wood
Group B2
Changes in Market
Overall Product
Locations served
Major Players
New Technology
Delta’s Goals
New Enterprises
Changes In Market
•Terrorist Attacks.
–9/11 and Shoe Bomber
•Decline in Market- Causes.
•Security Hassles.
–More thorough security
screening process.
•Flight Delays and
Cancellations.
Overall Product:
Airline Travel
Cargo Planes
Domestic
International
Low Cost
Locations Served:
206 Domestic Cities in 46 States, District of Columbia,
Puerto Rico, and U.S Virgin Islands
48 International Cities in 32 Countries
Operate 7,664 flights daily to over 497 cities in
84 countries
Delta comprises of:
Delta mainline, Domestic and International
Service
Song
Delta Shuttle
Delta Connections
Delta SkyTeam
Major Players and Market Share
2003 Market Share
American
United
20
Delta
Percent Share
18
Northwest
16
Continental
14
Southwest
12
USAir
10
American West
8
Alaska
6
ATA
JetBlue
4
AirTran
2
Comair
0
Airline
Spirit
Frontier
Core Market:
Delta
American
United
Low Cost
JetBlue
AirTran
Southwest
New
Technology:
Online Booking
Kiosks
E-Tickets
Online Flight
Information
Online Check-In
Delta’s Goals:
Customer Satisfaction
Leg-Room
In-Flight Meals
Improved Market Share
Efficiency for Passengers
Lost Cost Airline: Song
•Was introduced in the last
year to compete with JetBlue
•Currently operates 36
aircraft along 15 different
routes, mostly between
Northeast cities and Florida.
•Holding back on expansion
until company completes
thorough review of this
airline
Questions?