Transcript Title

Fostering ethical, responsible use
of online technology
Hans Martens, Insafe
INSAFE
2012
65+ SID
committees
Key drivers for online safety
• Tackle multidimensional facets
• Share resources and experience to respond to
emerging challenges
• Move from safety messages to in-depth safety
education – towards digital citizenship
• Focus on the positive – experience and content
• Collaborate with young people to pinpoint emerging
trends and issues across Europe
Awareness centre
Coordination
Helpline
Info & advice
to young people
(& parents/teachers)
Campaign implementation
Impact assessment
Youth panel
Test/advise on campaigns
Peer advocacy
What is the challenge?
Multiple facets of online safety
Grooming
Online sexual
behaviour
Cyberbullying
Digital Literacy
Phishing
ICT skills
Privacy
Online
Reputation
Excessive
media use
Risk versus harm
Contact on the internet with a
stranger?
... to meet face to face?
... bothered you?
0
10
20
30
40
50
60
70
80
90
100
Beyond awareness-raising
1. Knowledge - demonstrating awareness
2. Approval (contemplation) - voicing endorsement and
support
3. Intention - making the decision to adopt
4. Practice - committing to the behaviour
5. Advocacy - encouraging others to adopt the
behaviour
Multiple socialising agents
Family
Schools
Peers
Media
eSafety curriculum
(Grand-) parental mediation
Media industry
• Collaborate with new media industry
• Use social media tools
• Traditional media are still important!
Moderated youth spaces
Formal
Youth
panels
Peer
education
Adult
directed
Youth
directed
Competitions
Social media
Informal
Safer Internet Day
Celebrated in 99 countries on 6 continents in
2012
5 FEBRUARY 2013
Connect with respect!
Looking at online rights &
responsibilities
For more information:
[email protected]
[email protected]
www.saferinternet.org