Transcript ALLSMILE IN MEXICO - University of Alaska system

ALLSMILE IN MEXICO
SVETA AARON ANSON
Agenda
1. Overview of Mexico
2. Market Attractiveness
3. Competition
4. Consumers
5. Allsmile in Mexico
6. Market Entry Forecasts
7. Recommendations
8. Questions?
Mexico
•Background
•Economy
•Population
•Main Business Issues
Market Attractiveness
The attractiveness rating is based on:
•Demand Criteria (price, effect, size, vehicle, delivery)
•Supply Criteria (distribution, tariffs and shipping,
currency exchange, etc.)
•Competition (pricing, market share, awareness,
advertising)
•Distance/other (population, age, distance, GDP,
production cost, etc.)
Arg
Rating 3.715
Brazil Chile
3.95
3.32
Mex
5.235
Peru Venez
2.864 3.09
Forecasting Model
5 = Excellent
Product Line
Breadth of Product Line
Quality of Product Line
Quality of Product Offerings for
Other Segments
Pricing
Price Positioning)
Allowances
Advertising
Budget ($)
Quality (language, target,
etc.)
1 = Low
3
4
7
3
1
1
4
4
3
2
49.7
49.7
5
4
Co.’s
Dent
Care
Eco
Med
Tb
449
9
Total Sales in Mexico
(Competition)
Eco Eco Hlth Hlth Hlth Wh Wh Total
LG
Tb
4499
SM
TB
LG
TB
Med
TB
LG
Pmp
2629
2629
3788
Clean
&
White
Local
1
MD
TB
155
413
2
4132 2262
3421
SM
TB
155
#
Tot
MKT
Sale %
MXN
Mill
18044
1275 33%
310
662
13947
1374 45%
22%
How Strong is Sales??
• Large and Medium Economy Tube Paste
• Large Healthy Pump Paste
• Large and Medium Healthy Tube Paste
Market Share By Country
ARGENTINA
16%
VENEZ
3%
CHILE
8%
BRAZIL
46%
MEXICO
23%
PERU
4%
Cycle Diagram
Distribution
Mexico
Argentina
Brazil
CHILE
Venezuela
Peru
Considerations
• Chile’s infant mortality rate is lower than
Mexico’s
– For every 1000 births in Chile only 8.6
children die
• Amount of people that Mexico would be
missing compared to Chile 20 years from
now?
Population
1,208,182 people
Infant Mortality Per 1000 Births
Additional Considerations
• 36% of Chile’s population resides in the 3
largest cities
– The 3 largest cities only hold 11.6% of
Mexico’s population
• Chile’s poverty level is over 20% lower
than Mexico’s
Percent of Population in 3 Largest
Cities
Population
Production Consideration
• Lower tariff prices
– Brazil the heavy spender
• Lower shipping costs
Economy
• Industry-based Chile
• Service-based Mexico
• The rest of the America’s