Transcript Ethos, Logos, & Pathos

Ethos, Logos, & Pathos
THE THREE PERSUASIVE APPEALS
Ethos
• Talks to conscience: right vs. wrong
• Credibility and reputation
• Example: Ari wants pizza
• Mom, you’re tired (it’s easy!)
• It will be easier to do homework
Logos
• Talks to brain: uses thinking and logic
• Shows the good reasons that you think the way
you do
• Example: Ari wants mom to buy pizza
• Mom, it has healthy stuff
• Did research (appeal to authority); it’s on the
food pyramid
Pathos
• Talks to heart: uses emotions and feelings
• Make sure the audience feels the way you do
• Example: Ari wants Pizza
• Mom, I LOVE pizza! It makes me happy!
Videos
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HTTP://WWW.READWRITETHINK.ORG/CLASSRO
OM-RESOURCES/LESSONPLANS/VIDEO/PERSUASIVE-TECHNIQUESADVERTISING-1166.HTML
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Review: 3 Persuasive Appeals
Ethos
• Talks to the conscience
• Right vs. wrong; establishes credibility and
reputation
Logos
• Talks to the brain
• Uses thinking and facts to prove point
Pathos
• Talks to the heart
• Addresses feelings, emotions; pulls at the
hearstrings.