Transcript PREPARING A DEVELOPMENT PLAN

Based on the book of
Kerry Godfrey and Jackie Clarke
The Tourism Development Handbook
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The process of preparing a tourism development
plan is a multi-stage activity, which seeks to:
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Identify development opportunities and
constraints
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Set goals and objectives for development which
address those issues needing attention in short,
medium and longer term
Define series of action steps designed to achieve
these goals and objectives within some specified
time fram
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Step 1: identify and assess the quality of your tourism
resources
Step 2: Identify which groups of existing visitors, or
expected tourist markets are most relevant to that
particular resources
Step 3: Identify the opportunities for tourism use of that
resource, and any constraints facing its further
development
Step 4: Rank order of list of problems or concerns The
purpose is to identify points that will take priority in
preparing the destination’s tourism development goal and
objectives
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Tourism Goals provide a general direction or
focus for the tourism policy:
1. Statements of intent or desire about the way
tourism should be develop to improve its
potential and mitigate problems;
2. Continuous- they never actually reached, but
always pursued;
3. Short, clear and concise statements outlining the
direction of future development
Policy
To maximize the benefits
of tourism in the destination,
while encouraging a sustainable
use of local resources
Goals
To improve standards of service offered to visitors
Objectives
To increase customer service training programmes by
50% over 2 years
Action Plan Review availability of current customer care
training opportunities in the area
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Tourism Objectives
1.
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4.
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Quantifiable or measurable
Achievable within a specific time period
Concise, specific and clear to anyone read them
Realistic, not some impractical wish list
Tourism Action Steps
1. Specific as to what exactly should be done, and
whom
2. Are precise so as to avoid ambiguity of purpose
3. Have a specific time-scale and expected outcome
4. Can be delegated to individuals or groups to
undertake
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At national level goals are often developed via further
elaboration of national policy
At the destination level, while goals are meant to
reflect local policy, they tend to come from the
strategic planning process and address issues
identified during the resource audit, market analysis
Goals should be relatively simple statements,
concerned with such fundamental things as
improving standards of service offered to tourists,
increasing diversity of local attractions, or
encouraging tourists to visit a wider area in the
destination
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Step 1: summarize the key issue or opportunity which
that broad goal is meant to address
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Step 2: Briefly re-examine the issues that are
associated with this particular goal
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Step 3: Each objective must have time frame and
measurable
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Step 4: conduct reality check and re-evaluate the
objectives
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Step 5: assess all objectives together and then
establish order of priority or importance
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Tourism development strategy is essentially a
series of action steps designed to help realize or
put into practice some predetermined tourism
policy
Tourism action steps are designed to provide the
means and method of reaching a particular
tourism objectives
Tourism action plan is effectively a detailed
sequence of steps, describing exactly what is to
be done and what order of activity
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Tourism action steps are prepared by taking
one objective at a time
Restate the key issue, goal and objective
which the actions are meant to address
before beginning to write the individual
action steps
Information should help in establishing and
identifying the background to the actions
steps which follow
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Step 1: start to write actions steps by briefly
stating what need to be done, in a step-bystep fashion, to meet the objectives.
Step 2: Assign responsible person/agency to
implement the task/project. This should also
include indicators of success, schedules and
costs action steps should be listed in
chronological order.