Transcript Slide 1
Minneapolis – St. Paul Visitor Count and Profile
Kevin Hanstad May 16, 2013
Minneapolis Visitors
35+ years of age Earn up to $100,000 Half are one adult traveling alone
However, the average traveling party is 1.9 persons
Only 15% bring children along
One-half are from Minnesota
A quarter are from the bordering states of Wisconsin, Iowa and the Dakotas
Half are visiting for the day only Eight out of ten travel by automobile for an average of 311 miles one-way 73% make return visits
6.9 visits on average across a three-year period
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Minneapolis Visitors (Continued)
80% visit for leisure and 20% for business Stay for three nights on average if an overnight trip Spend $80 per person per day Participate in four key activities Sports
(professional, winter and amateur)
Shopping Friends and Family Events
(weddings, funerals, holidays, reunions and graduations)
Family Entertainment
(zoo, aquarium, and amusement / water parks)
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15 10 5 0 20 25 30
Visitors to Minneapolis – St. Paul
(Millions)
25,3 26,8 + 6.1% 27,9 + 4.1% 2010 2011 2012
Source: D.K. Shifflet & Associates, Ltd.
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10 5 0 25
Leisure Visitors to Minneapolis – St. Paul
(Millions)
20 18,4 19,5 + 6.1% 20,3 + 4.1% 15 2010 2011
Source: D.K. Shifflet & Associates, Ltd.
2012
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$8 000 $7 000 $6 000 $5 000 $4 000 $3 000 $2 000 $1 000 $ Visitor Spending in Minneapolis – St. Paul
(Millions)
$5 919 $6 524 + 10.2% $6 885 + 5.5% 2010 2011 2012
Source: D.K. Shifflet & Associates, Ltd.
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$5 000 $4 000 Leisure Visitor Spending in Minneapolis – St. Paul
(Millions)
$4 024 $4 483 + 11.4% $4 738 + 5.7% $3 000 $2 000 $1 000 $ 2010 2011
Source: D.K. Shifflet & Associates, Ltd.
2012
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50% 40% 30%
Age of Visitors 73% are 35+ Years of Age
37% 40% 36% 32% 26% 28% 20% 10% 0% MSP USA 18 to 34 35 to 54 55+
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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20 10 0 50 40 30
Average Age of Visitors
47,6 46,2 MSP USA Average Age
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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40% 30% 20% 18% 20% 10% Generation of Visitors 32% 31% 34% 35% 16% 13% MSP USA 0% Millennials GenX Boomers Silent
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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30% 20% 12% 13%
Income of Visitors
74% Earn Up to $100,000
24% 21% 18% 19% 20% 18% 21% 15% MSP USA 10% 5% 6% 2% 4% 0% < $25K $25-$49K $50-$74K $75-$99K $100-$149K $150-$199K $200K+
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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Average Income of Visitors
$100 000
$84 312 $79 870
$80 000 $60 000 $40 000 $20 000 MSP USA $ Average Income
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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Marital Status of Visitors 80% 70% 60% 50% 40% 30% 20% 10% 0% 72% 71% 17% 18% MSP USA 11% 11% Married Single Divorced, Widowed, Separated
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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Household Size 50% 40% 30% 20% 10% 13% 9% 0% One Person 40% 37% 13% 19% 19% 20% 15% 16% MSP USA Two Persons Three Persons Four Persons Five or More Persons
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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4 3 2 1 0 Average Size of Household 3,1 2,9 MSP USA Average Size of Household
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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30% 20% 10% 0% 70% 60% 50% 40% Presence of Children in the Household 66% 60% 34% 40% MSP USA Yes No
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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Occupation of Visitors 40% 30% 29% 25% 20% 16% 17% 10% 8% 3% 0% 17% 19% 19% 17% 10% 19% MSP USA
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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40% 30% 30% 34% 20% Education of Visitors 34% 31% 25% 21% MSP USA 12% 14% 10% 0% No College Attended College College Degree Post College Degree
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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State of Origin
11% 1% 1% 1% 1% 1% 2% 2% 2% 2% 2% 3% 47% 5% 6% 13% Minnesota Wisconsin Illinois Iowa North Dakota Texas South Dakota California Washington New York Colorado Tennessee Missouri Florida Arizona All Other
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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70% of Visitors are From the Five State Area
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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City of Origin 2% 2% 2% 2% 2% 2% 2% 2% 2% 3% 4% 4% 38% Minneapolis-St. Paul Duluth-Superior Chicago Rochester-Austin - Mason City Fargo-Valley City Mankato Madison Milwaukee New York City Nashville Cedar Rapids-Waterloo-Iowa City-Dubuque Sioux Falls-Mitchell Seattle-Tacoma La Crosse-Eau Claire Des Moines-Ames 4% 5%
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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Mode of Transportation
3% 2%1% 11% Auto Air Bus Other Train 84%
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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40%
One Way Distance Traveled by Automobile
36% 30% 23%
Average = 311 Miles
20% 14% 10% 10% 5% 3% 0% 100 or Less 101 to 200 201 to 300 301 to 500 Miles 501 to 700 701 to 1,000 10% 1,001 +
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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7% 5%
Traveling Party
15% 46% One Adult One Male and One Female Two Males or Two Females Three or More Adults Children Present 27%
1.9 Persons on Average
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Stays Based
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Length of Trip 50% 46% 49% 40% 30% 20% 10% 0% Day Trip 17% 14% 15% 12% 10% 12% 8% 8% 4% 5% One Night Two Nights Three Nights Four - Seven Nights Eight + Nights
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Stays Based
”
MSP USA
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50% 49% 46% 40%
Length of Stay
30% 20% 10% 0% Day Trip 23% 19% 8% 8% Three Nights 8% 9% Four - Seven Nights 1% 2% Eight + Nights One Night Two Nights
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Stays Based
”
MSP USA
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0 1 2 4 3
Average Number of Nights on Overnight Trips
3,8 3,0 MSP USA Average Number of Nights on Overnight Trips
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Stays Based
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20% 10% 0% -10% 60% 50% 40% 30%
Type of Accommodations
52% 59% Hotel 10% 2% B&B, Condo, Etc.
36% 38% Non-Paid Accommodations 2% 1% Other MSP USA
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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Purpose of Visit
22% Business
Leisure
78%
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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10%
Purpose of Visit
3% 1% 2% 4% Visit Friends/Relatives 10% 13% 30% 14% Other Leisure / Personal Special Event (Celebration/Reunion) Transient Business Getaway Weekend Group Meeting Overnight Vacation Day Trip Medical/Health Care All Other 13%
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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40%
Number of Visits in Past Three Years 74% Return Rate
30% 29% 27% 20% 10% 22% 15%
6.9 Visits on Average
8% 0% One Visit Two to Three Visits Four to Nine Visits Ten to 19 Visits 20+ Visits
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011,
“Person-Stays Based”
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$140,00
Expenditures Per Person Per Day
$118 $120,00 $114 $100,00 $79 $79 $80,00 MSP USA $60,00 $40,00 $20,00 $0,00 Total Including Transportation Total Excluding Transportation
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Days Based
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50% 40% 41% 34% 30% 26% Primary Activities Primary Activities 20% 21% 18% 17% 10% 9% 8% 6% 0%
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011,
“Stays Based”
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Primary Activities Series 1
30% 25%
27% 25% 20%
20% 15% 10% 5% 0%
12% 9% 6% 6% 5% 5% 5% 4% 4% 4% 4% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011,
“Stays Based”
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Primary Activities Indexed to USA
Series 1
350
299
300 250 200 150 100 50 0
178 171 152 136 121 113 112 110 109 109 105 101 93 79 76 75 61 57 52 46 43 32
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011,
“Stays Based”
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Primary Activities Indexed to USA
Series 1
350
299
300 250 200 150 100 50 0
178 171 152 136 121 113 112 110 109 109 105 101 93 79 76 75 61 57 52 46 43 32
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011,
“Stays Based”
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9 1 0 3 2 5 4 8 7 6 Destination Rating (Ten Point Scale: 1 = “Poor” and 10 = “Excellent”) 8,5 8,3 MSP USA Overall Satisfaction
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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Month Trip Started 20% 10% 7% 6% 7% 6% 8% 7% 8% 7% 8% 7% 11% 10% 12% 10% 8% 7% 10% 8% 8% 7% 0% MSP USA
Source: D.K. Shifflet & Associates, Ltd., Calendar Year 2011, “
Person-Stays Based
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