Transcript Primetime Positioning FY12

ABS
PRIMETIME
™
• We would like to bring the newest ABS Primetime
bulls to your attention:
–
–
–
–
–
ACTOR
CANCUN
CAPITALIZE
PARADISE
And re-introduce the current Primetime offering
• Watch for an ABS genomics study to be shared at
December sire summary
December 2011 PRIMETIME™ List
29HO14109 BRENDAL
29HO14142 DORCY
29HO14180 REUBEN
29HO14335 TWIST
29HO14344 CHASE
29HO14414 BRUNO
29HO14605 CUSTOM
29HO14615 CANCUN
29HO14733 SHERAC*
29HO14768 JIVES
29HO14925 BEAU
29HO16113 CAPITALIZE
29HO16119 ARGON
29HO16159 AMMON
29HO16153 PARADISE
29HO16183 ACTOR
29JE3735 MEDALIST
29JE3756 PREMIER*
29JE3761 VISIONARY
* Non EU
Primetime Positioning FY12
• Elite Primetime sires should carry same value as
elite proven sires
• All Primetime sires should be priced higher than
PT/Cornerstone sires
• The group of sires should carry a range of price
points to maximize sales in all market segments
Customer Value
Primetime Positioning FY12
Elite
High
Capitalize
Ammon
Argon
Medalist
Cancun
Paradise
Jives
Beau
Actor
Chip
Custom
Crush
Sherac
Vibrant
Brendal
Dorcy
Reuben
Twist
Chase
Bruno
Short Term
Long Term
Housing/Availability
INTRODUCING
DECEMBER
ADDITIONS
29HO16183 ACTOR
Freddie x SHOTTLE x Alta Finley x Emory
• New for December
• Freddie brother to AMMON
• Exceptional daughter fertility –
highest DPR Primetime sire!
• Extreme Longevity
Customer Value
Dam:
Morningview Shottle Alana-ET EX-92
Elite
High
X
Short Term Long Term
Housing/Availability
ACTOR
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+1.24
+1.40
+0.22
-0.54
+0.32
+1.76
-0.15
+2.82
+2.46
+2.53
+4.32
+3.47
+3.09
+1.22
+4.00
+2.56
+1.71
-0.58
29HO14615 CANCUN
Planet x SHOTTLE x Outside x JUROR
• New for December
• Extreme Milk and Type
• Maternal brother to
CAPITALIZE and CUSTOM
• Reliable fertility data, + SCR
Customer Value
Full Sister: Larcrest Comet GP-83
Elite
X
High
Short Term Long Term
Housing/Availability
CANCUN
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+3.27
+2.75
+2.86
+2.25
-0.15
+3.00
+1.26
+2.02
+1.82
+2.40
+3.65
+3.63
+3.28
+2.63
+2.93
+1.97
+1.60
-0.30
29HO16113 CAPITALIZE
Super x SHOTTLE x Outside x JUROR
• New for December
• Maternal brother to CANCUN
and CUSTOM
• High Milk
• Excels in Type and Mobility
Customer Value
Dam:
Larcrest Cosmopolitan VG-87
Elite
X
High
Short Term Long Term
Housing/Availability
CAPITALIZE
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+2.66
+2.28
+2.10
+0.74
+0.28
+2.09
-0.52
+1.98
+2.75
+2.31
+2.59
+2.12
+2.00
+1.83
+2.13
+1.80
+1.43
+0.76
29HO16153 PARADISE
DORCY x SHOTTLE x Outside x Rudolph
• New for December
• Highest gTPI Primetime
Sire!
• An early *TY DORCY son
• Extreme Longevity
Customer Value
Dam:
Rabur S Padora-ET VG-86
Elite
X
High
Short Term Long Term
Housing/Availability
PARADISE
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+1.13
+1.01
+0.46
+0.26
+0.59
+1.36
-0.75
+2.67
+2.35
+2.80
+4.68
+4.67
+4.12
+1.46
+3.75
+2.09
+1.24
-1.75
29HO16119 ARGON
Man-O-Man x Goldwyn x Outside x Durham
• Elite health & fitness – in
a 4% calving ease package
• Exceptional Cheese Merit
• Component Specialist
Click here for bull report
Customer Value
Dam:
Lar-Lan KK Gwyn Angelina-ET VG-87
Elite
X
High
Short Term Long Term
Housing/Availability
ARGON
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+1.85
-0.42
+0.26
+2.41
-0.69
+0.85
+0.63
+0.59
+2.09
+1.83
+2.59
+3.96
+3.51
+2.78
+2.40
+1.12
+1.82
+0.95
29HO16159 AMMON
Super X SHOTTLE X Alta Finley X Emory
• Early Super son
• Extreme udders and type
• Hails from same cow
family as APEX and
ACTOR
Click here for bull report
Customer Value
Dam:
Morningview Shottle Alana-ET EX-92
Elite
X
High
Short Term Long Term
Housing/Availability
AMMON
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+4.13
+2.84
+2.70
+2.45
+0.88
+2.71
+0.53
+1.66
+2.57
+2.02
+3.72
+3.17
+2.98
+2.94
+3.16
+2.16
+2.19
+1.84
29HO14335 TWIST
Nifty X SHOTTLE X Orion X Addison
• Outstanding health and
longevity
• Extreme Net Merit and elite TPI
• Pedigree built for
mobility and locomotion
Click here for bull report
Customer Value
Dam:
Clear-Echo Shottle 1373 ET VG-87
Elite
High
X
Short Term Long Term
Housing/Availability
TWIST
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
-0.39
-0.21
-0.71
-0.76
+0.27
-0.06
-0.72
+2.23
+2.78
+2.08
+1.43
+0.82
+0.67
-0.04
+1.54
+0.78
+0.17
-0.71
29JE3761 VISIONARY
LEGAL x Paramount x Abe x Avery
• An early LEGAL son!
• From the breed-leading
Paramount Violet
• Extreme JPI and NM$
Customer Value
Dam:
D&E Paramount Violet E-90
Elite
X
High
Short Term Long Term
Housing/Availability
VISIONARY
Stature
Strength
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Foot Angle
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Teat Length
Aug-11
+1.20
+0.60
+1.30
+0.50
+0.70
-0.10
+1.20
+1.80
+2.30
+1.80
+1.10
+1.70
+1.20
-0.10
29HO14925 BEAU
Man-O-Man x Goldwyn x Durham x JUROR
• Man-O-Man grandson of
the famous Barbie
• Bred for type and
longevity
• Highly reliable sire stack
Click here for bull report
Customer Value
Dam:
Regancrest G Brizelda-ET EX-90
Elite
X
High
Short Term Long Term
Housing/Availability
BEAU
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+3.14
+1.24
+1.52
+2.50
+1.20
+1.30
-0.93
+3.28
+3.81
+3.83
+2.25
+3.68
+3.30
+2.51
+1.86
+1.03
+1.33
+1.47
29HO14768 JIVES
JEEVES x SHOTTLE x BW Marshall x Bestow
• Exciting JEEVES son
• Breed leading Productive
Life values
• Pedigree spells Type,
Milk and Longevity
Click here for bull report
Customer Value
Dam:
Berryridge Shottle 1270-ET VG-86
Elite
X
High
Short Term Long Term
Housing/Availability
JIVES
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+0.97
+1.10
+0.81
+1.30
+1.71
+0.24
-1.01
+2.67
+2.64
+2.61
+2.53
+2.71
+2.47
+0.85
+1.39
+1.41
+0.79
-1.81
29HO14414 BRUNO
BOLTON x Goldwyn x Throne x Durham
• Straight from the famous
Barbie family
• Bred to make stylish and
hard-working cows
• Pregnancy King
Customer Value
Dam:
Regancrest Gold Bretta-ET VG-88
Elite
High
Short Term Long Term
Housing/Availability
BRUNO
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+2.23
+0.27
+0.87
+3.01
+0.84
+0.62
+0.40
+2.45
+2.14
+2.81
+3.45
+3.29
+3.20
+1.72
+1.86
+2.20
+1.89
+0.87
29HO14344 CHASE
BOLIVER x O Man x Addison x EMERY
• Pedigree built for profit
• Reliable Calving Ease at
6%
• ABS Sexation sire
Customer Value
Dam:
Springway Oman Cookie-ET VG-88
Elite
High
Short Term Long Term
Housing/Availability
CHASE
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+2.31
+2.11
+1.73
+0.86
-0.07
+1.09
-1.62
+1.82
+2.68
+1.81
+2.68
+1.65
+1.58
+1.58
+2.16
+1.88
+1.18
+0.17
29HO14605 CUSTOM
DIGITAL x SHOTTLE x Outside x JUROR
• Sire of Sons
• Bred for extreme fitness
and longevity
• Unique DIGITAL son
Customer Value
MGD:
Larcrest O-Side Champang-TW EX-90
Elite
High
Short Term Long Term
Housing/Availability
CUSTOM
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+2.64
+2.49
+1.90
+0.47
-0.66
+1.61
-1.62
+2.68
+3.10
+2.90
+3.36
+2.57
+2.34
+2.87
+3.12
+1.93
+1.62
+0.52
29HO14142 DORCY
BOLTON x Bret x Rudolph x Merrill
• No SHOTTLE or O Man
in pedigree, easy to use
• Excels in Type and
Fitness
• A global sire of sons
Customer Value
Dam:
Coyne-Farms Bret Daffers-ET EX-91
Elite
High
Short Term Long Term
Housing/Availability
DORCY
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+1.61
+0.08
+0.28
+1.78
+0.77
+0.88
-1.27
+2.14
+2.89
+2.91
+4.72
+5.02
+4.57
+2.65
+3.46
+2.02
+2.19
+0.19
29HO14180 REUBEN
Tres x Ramos x Hershel x DECISION
• Latest SCR, +2.4
• Unique Tres son from an EX92 Ramos
• A2/A2 Beta Casein
• Type and Udders!
Click here for bull report
Customer Value
Dam:
Clear-Echo 822 Ramo 1200-ET EX-92
Elite
High
Short Term Long Term
Housing/Availability
REUBEN
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+1.40
+0.16
+0.83
+2.37
+1.23
+0.36
+0.88
+0.86
-0.18
+1.14
+2.17
+2.00
+1.77
+0.76
+1.82
+0.76
+0.38
+0.05
29HO14733 SHERAC
Active x SHOTTLE x ROY x Sam
• Unique sire stack from
the Eroy cow family
• Extreme type and
production power for
maximum profitability
Customer Value
Dam:
UFM-DUBS Sheray-ET VG-88
Elite
High
Short Term Long Term
Housing/Availability
SHERAC
Stature
Strength
Body Depth
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Rear Legs - Rear View
Foot Angle
Feet & Legs Score
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Rear Teat Placement
Teat Length
Aug-11
+2.62
+1.74
+2.14
+2.28
+1.51
+2.45
-0.04
+2.28
+2.46
+2.70
+2.06
+2.98
+2.65
+2.41
+1.98
+2.54
+2.25
-1.82
29JE3735 MEDALIST
HEADLINE x Lemvig x Haug x Index
• Dam is a full sister to
MAXIMUM
• First ABS HEADLINE son
• Extreme components from
healthy udders
• Bred for longevity
MEDALIST
Customer Value
Dam:
Sunset Canyon Lemvig Maid 4-ET E-93
Elite
High
Short Term Long Term
Housing/Availability
Stature
Strength
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Foot Angle
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Teat Length
Aug-11
+1.80
+1.40
+1.10
+1.20
+0.80
+0.10
+1.00
+2.30
+1.60
+1.30
+0.40
+1.80
+1.30
+1.00
29JE3756 PREMIER
Impuls x Jace x Future x Atlantis
• The only son of Jace Pix
• The PREMIER genomic
bull available!
• Elite JPI and Net Merit
• Outstanding udders with
tremendous components
PREMIER
Customer Value
Dam:
Hawarden Jace Pix E-94
Elite
High
Short Term Long Term
Housing/Availability
Stature
Strength
Dairy Form
Rump Angle
Thurl Width
Rear Legs -Side View
Foot Angle
Fore Udder Attachment
Rear Udder Height
Rear Udder Width
Udder Cleft
Udder Depth
Front Teat Placement
Teat Length
Aug-11
+2.00
+0.70
+1.10
-0.20
+0.80
-0.40
+1.30
+1.20
+1.40
+1.10
+0.80
+1.90
+0.70
+0.50