Transcript WHAT IS MMS?

VALUE ADDED SERVICES
VALUE ADDED SERVICES
By
SN Gupta
DGM(SW-III)
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VALUE ADDED SERVICES
• What are the types of services?
• What is a VALUE ADDED SERVICE?
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• Telecom Services are of three types
– Bearer services
– Supplementary services
– Value added services
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value-added services (VAS) are those services that
offer differentiation or a value to the bearer service
and the ability for telecom operators to charge a
premium price.
VAS include non-voice
messaging services such
as SMS, MMS, and wireless data services based on
wireless data bearer technologies such as GPRS,
WAP with VAS applications including mobile gaming.
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• Why VAS is so IMPORTANT?
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• VAS is a REVENUE Driver.
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Revenue Break Up
Revenue Break-up
10%
10%
Voice
Roaming
80%
Data
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• The world over there is average 20-23%
VAS revenue.
• In India by 2007-08 we expect VAS revenue
to rise as 18%
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Value Chain
Netw
ork
Hand
set
Appli
ctn
Marketing
Price
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Helicopter View
• Operators are Platform
Provider.
1. Communication platform
1992-1999
2. Internet platform 2000-2005
3. E-payment platform
2006-2010
Communications
Payment
Internet
Change the View and Find New
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Who are your customers?
age/status?
attitude?
culture?
interests?
financial situation?
location?
time?
behaviour/mood?
15% want
cutting edge
technology; the
latest trends
26% want high
flexibility and tools
for success
22% want
creativity and fun
activities
20% want
harmony and their
lives made easier
13% want order
and security
Greatest Growth Potential
Lies in the Youth Market.
Today most mobile internet users
are ages 22-28 with interests in
entertainment, music and games.
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Let us understand the IN services in the
landline
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Old/Traditional Time
New/Modern Time
• Jo Karega so bharega
koi
• Pahle kam phir Dam
Kam
• Barabar Kam Barabar Dam
Jyada Dam
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Kare koi Bhare
Pahle Dam phir
Jyada Kam
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IN Services
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Virtual Card Calling (VCC)
Account Card Calling (ACC)
Freephone (FPH)
Premium Number (PRM)
Televoting
Universal Access Number (UAN)
Universal Personal Number (UPN)-New
Virtual Private Network (VPN)
Number Portability (NP)-New
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Free Phone Services
 Here the concept of reverse charging is
applied with additional features.
 The service subscriber will have one
logical number against more than one
PSTN no. distributed all over the network.
 He can have his own routing plan using
Time Dependent Routing,Origin Dependent
Routing facilities.
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PSTN
system
Called party will
pay for the call
(Local or STD)
Calling party will not
be charged. No
metering on the
calling number
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1800 180 9999
Calcutta
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Chennai
Mumbai
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No access charge
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Free Phone Services Access:
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In other words, this service allows users to
make calls to a free phone number for
which the called party has agreed to pay
for the complete cost of the call.
Access code: 1800 180
Free phone number: XXXX (4 digits)
Access can be from any Telephone and it
will not be charged.
Dial 1800 180 XXXX
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Virtual Card Calling Service
 As Indian Telephone Card. This service is similar
to the ACC. Here subscriber has to dial 16 digit
card number to place a valid call.
 Cards of fixed amount will be sold.The card
number will be invalid after expiry of the amount
or validation period. This account cannot be
renewed.
 No detailed bill will be provided to the subscriber.
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VALUE ADDED SERVICES
India Telephone Card(ITC) :
 The subscriber to place calls from any PSTN
phone to any destination no. The calling phone will
not be charged for the call.
 This is a pre-paid service.
 Rs 100
 Rs 200
 Rs 500
For all types of calls
 Rs 1000
This includes 12.24 Service Tax
 Rs 2000
 Rs 5000
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Validity of card : Normally 6 Months
ITC rate: Rs. 1.10 per call
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Exchange
System
Metering will be
there against the
VCC account.
No metering will be
there on the Calling
Telephone Number
Rs.1.10 per unit call
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Virtual Card Calling Service
Access:
 Dial 1802 180.
 You will be prompted to dial your card
number.
 You will be prompted the balance amount in
the account followed by request to dial the
destination number.
 A VCC Call: 1802 180<A><16 digit card No.>
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<A><Destination No.>
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Account Card Calling Service
 To place calls from any PSTN phone to any
destination no and have the cost of these
calls charged to the account specified by the
account card calling(ACC) number.
 Personal identification number(PIN) is
required for
 Balance enquiry
 Making call
 Change of PIN
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VALUE ADDED SERVICES
Account Card Calling Service
 Subscriber can renew the account by depositing a fresh
amount of money after expiry of existing deposit with in the
validity period of the Account.
 Detailed record for all the ACC calls will be sent to the
subscriber for his information.
 Only card no is required to place the call. The card itself
has no physical importance.
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Exchange
System
Metering will be
there against the
ACC account.
No metering will be
there on the Calling
Telephone Number
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Account Card Calling Service:
 Dial 1804 180 from any telephone.
 You will be prompted to dial the card no. & PIN.
 Again, you will be prompted to put your choice if
the card no. & PIN are found to be validated.
 Choice 1 to dial the destination number. You can
dial any type of call opted during subscription.
 Choice 2 to modify PIN, you can modify PIN any
number of times.
 Choice 3 for knowing balance amount.
 ACC Call: 1804 180 <A><8 digits card No. & 4
digits PIN><1><destination>
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Premium Rate Services
 Concept of charging on higher pulse rate for the
Services rendered by the subscriber.
 The pulse rate will be decided by the subscriber.
Caller is charged.
 The revenue will be shared by the Subscriber
and the Department.
 He can have his own routing plan using TDR,
ODR on local access basis.
 Pulse rate: 2, 3, 4, 8, 12, 30, 60, 90 Sec
 Dialling:
0900 180 ABCD
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High call charge on PSTN (Caller)-STD
0900 180 9999
424
180
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Network
Provider
BSNL
Service Provider
(Subscriber)
Revenue Sharing
Caller to Pay
PRM Service will be operated
at higher pulse rate than
normal.
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BSNL will pay to
subscriber @ Rs. 0.7 per
meter unit
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VALUE ADDED SERVICES
Universal Number Service:
 Publish one number(unique IN number) and have
the incoming call routed destination based on
origin of call or time/day on which the call is
made.
 The caller will be charged as per the normal
charge of PSTN call.
 One logical number against more than one
PSTN no. distributed all over the network.
 Dialling: 0901 180ABCD
 Dialling: 1901 180 ABCD
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Charge on PSTN (Caller)
1901 180 9999
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STD charge
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0901 180 9999
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Tele-Voting Service:
 To conduct telephonic public opinion polls and
surveys. Thus provides easiest way to conduct
poll/survey.
 Opinion by dialling the advertised Tele-voting
number. The calling user can be charged(Unit)
or charge free.
 The service can be available based on origin
or time basis.
 Dialling: 1803 424 ABXY
 Dialling: 1902 424 ABXY (Charge)
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1803 4243301
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1902 424 3302(Charge)
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Virtual Private Network:
 Enables the subscriber to establish a private
network using existing public network resources.
 Virtual PABX and it can be nation wide.
 Individual members can have privileges-ON net.
 Calling possible from outside VPN-Off net
 Billing will be against the Group id
 Dialling: 1801 180 <Gr.Id.><PNP>
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V-On_net Numbers
1801 180<Dest.>
1801 180<Gr. Id><PNPPassword><Dest.>
V-Off_net
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1801 33<Gr. Id><PNP-Password>9<PSTN
no.
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VALUE ADDED SERVICES
New Services on Mobile
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GPRS
EDGE
MMS
Location Based services
PTT
CAMEL Ph III IN
OTA
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Wireless
data
communication
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Key Technologies - GPRS
•Higher data transfer speeds
–Multislot MS and coding schemes(CS1
to CS4)
•Packet switched technology
–Radio interface (resource sharing)
–Core Network (IP based)
•Reused radio network (BTS and BSC)
•New core network and nodes
(SGSN/GGSN)
•Always connected - always on-line
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•Theoretical about 170 Kbps speed can be
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EDGE
• Enhanced Data rate for GSM Evolution
• MCS1 to MCS9 coding schemes are used.
• The theoretical data speed upto 384 Kbps
can be achieved.
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VALUE ADDED SERVICES
WHAT IS MMS?
MMS is
Multimedia Messaging Service
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WHAT IS MMS?
Person
Person
Content
Operator
Person
Operator
Personal Communication
Information
Entertainment
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Sending photos
Greetings
Mobile postcards
Voice messages
Exchanging icons, …
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News
Sports
Weather
Stock updates
Travel
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Music
Quiz shows
Comic strips
Cartoons
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Multimedia Messaging - Any
combination of media types
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Images
Music
Graphics
Video
and
Audio
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Content & Application
Fun: Cartoon of the day, Tarot cards, Cocktail recipes, Alcometer, Daily
Horoscope,
, Personality Test
Games: Hangman, Puzzles & Riddles, Cute’n’clever, Lifestyler, Friends
PopStar, PopQuiz, Jewel & Rubin, Amour
Photo & Film: PhotoGallery, Mobile Greeting Card, My SoapOpera,
Chat & date: Mobile Chat, Love Horoscope, Love Matcher
Music: Karaoke, Fan Packages, Hit Lists, Music News
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The Greeting Card solution:
•
Send Messages to your friends, family
and loved ones:
- Via the web to the mobile phone
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Animations, Sounds, Pictures & Text
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Infra Soul Mobile Spirituality
Features :
• Product delivers Bhagavad-Gita /Qur’an /Bible verse as
MMS
• MMS Bhagavad-Gita /Qur’an /Bible verse contains
calligraphic image, melody reading out the verse, with the
meaning and necessary text supporting it
• One time subscriber registration through the web
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Location Based Services
Positioning application
Where am I
Yellow Pages
Tracking
Fleet management
Brand Finder
Geo Coding, Content,
Application Integration
Positioning methods:
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Traffic Information
APPLICATION OVERVIEW
This service both collects and distributes traffic
information. Traffic information is very important need
for city dwellers. Systems can estimate traffic
information by sampling mobiles in automobiles on
freeways anonymously to determine average velocity
of vehicles. If this is not possible in locataion more
static information can be collected from city
authorities. All this information is mapped and sent to
mobile users who request it.
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Positioning based
information,
advertisements...
Telecom & backhand IT infrastructure
makes it possible!
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PTT
Push To Talk service
• It is walkie talkie style of communication
• A customer can form different groups of
different numbers.
• By pressing a single button (PTT) he can be
connected to any of the group and all of
them can talk to each other.
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• It is always ON service. No dialing is
required.
• It is half duplex, i. e. both side
communication is possible but not
simultaneously, one person has to talk at a
time.
• It is mainly meant for quick information
pass on
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Advantages
• PTT service is more cheaper,faster and
convenient.
• It is a replacement of existing PMRTS
service.
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OTA
OTA is Over The Air
All the required settings for a particular
service or for a particular handset can be
downloaded over the air through OTA. The
subscriber need not bother.
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Third party VALUE ADDED
SERVICES
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Ringtone
Singtone
Truetone
Theme
Wallpaper
Videotone
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