Transcript ALASKA 2006

FACET Cruise Forum
Cruising
Western
Australia
World Cruising
In 2008 world cruising markets increased
USA 5%
UK 12%
Australia 26%
In 2009 despite the GFC Australia
recorded an 11% increase according to
International cruise council figures
• New ships are being built
• to cater for the growing demand
•
•
•
•
•
•
•
2011
Oceania Marina - 1258
Costa Favlosa - 3000
Carnival Magic - 4631
Celebrity Silhouette 2850
Aida Sol – 2050
Seabourn Quest – 450
• New ships on order 2013
• Princess cruises
•
•
•
•
•
•
2012
Oceania Riviera - 1258
Costa Fascinosa - 3000
Carnival Breeze – 4631
Celebrity Reflection 2850
MSC Fantastica – 3959
Royal Caribbean and
Norwegian cruise lines
Ships Cruising in Australia
2011
Pacific Pearl
Pacific Jewel
Pacific Sun (Fremantle)
Pacific Dawn
Dawn Princess
Sun Princess (Fremantle)
Diamond Princess
Sea Princess
Rhapsody of the seas
Radiance of the seas
Volendam
Zaandam
Celebrity Century
ATHENA (Fremantle)
2012
Carnival Spirit 2667
Celebrity Solstice 2850
HAL Oosterdam 1926
Oceania Regatta 758
•Visiting ships 2012
•Regent seven seas Voyager
•Crystal Serenity
•Sapphire Princess
•Seabourn Odyssey 450
•MV Discovery 700
•Costa Deliziosa
Cruising WA
Key Points
Strength of the Australian economy
Demand for Australia by worldwide markets
Warm climate and diverse destinations
Australia is considered a sophisticated cruise
market
Newer ships being deployed here from 2012
Celebrity Century (2850) built 2008
Carnival Spirit (2667) built 2001
Holland America Oosterdam (1926) built 2003
Cruising WA
How to attract more ships to WA
Consider the economic benefits
A coordinated approach
Work with Tourism WA and CDU
Ensure we provide a positive experience to
encourage return visits
Cruising WA
We are well placed to attract more ships
Fremantle can accommodate big ships
Lets work on attracting more vessels
Then we can develop infrastructure
As required
Lets put ideas on the table for discussion
QM2 in Sydney
 Presented
to FACET
 By
 Thor
Elliott
 Trade Development Manager ~ Fremantle Ports
 March
2011
TODAY’S PRESENTATION

Western Australian Destinations –
Port & Tourism Aspects

W.A. SWOT & 2009/2010 Regional
Economic Benefits

Seatrade Miami 2011

Broome

Exmouth

Monkey Mia

Christmas Island

Geraldton

Fremantle

Bunbury

Albany

Esperance

Port Hedland
 Cruise
Ship Visits
2009/2010 – 2
2010/2011 – 3
2011/2012 – 5

Impediments
Esperance Port can only accommodate cruise vessels up to 250
metres.
Esperance can not accommodate vessels with projecting
balconies & decks
Disembarkation & embarkation facilities

Current Initiatives
Providing the best possible opportunities for visitors to see many of
Esperance’s attractions

Future Improvements
Access to the mining industry sites with flights from Esperance to
Kalgoorlie & Ravensthorpe
Spring visits to the Fitzgerald Biosphere Reserve, Cape le Grand &
Cape Arid National during wildflower season and whale migrating
season
 Cruise
Ship Visits
2009/2010 – 15
2010/2011 – 9
2011/2012 – 9

Impediments
Security requirements from regulatory bodies could jeopardise
regional ports.
Difficulties in promoting Albany and tourism products on board the
vessel prior to arrival.
Inbound Operators aggressive approach to selling highly marked up
products on board

Future Improvements
A mini Terminal at Albany would assist with attracting more vessels

Current Initiatives
Meet & Greet facilities at the Port area
Free Shuttle Bus from the Port to the CBD.
Festival Atmosphere for larger vessel visits
 Cruise
Ship Visits
2009/2010 – 9
2010/2011 – 7
2011/2012 – 7

Impediments
Upgraded walking paths needed from Port to the CBD
Lack of Signage
Lack of Shelter & Seating at Port Area
Communication is difficult in promoting Bunbury tourism
products

Current Initiatives
Meet & Greet facilities at the Port area
Free Shuttle Bus from the Port to the CBD
Welcome Band at the Port
Cruise Ship Markets
VIP & Mayoral welcome for inaugural visits
Media Tours
Enhanced public awareness for Bunbury as a cruise vessel destination
 Cruise
Ship Visits
2009/2010 – 39
2010/2011 – 29
2011/2012 – 38

Current Initiatives
Fremantle Tourist & West Oz Welcomer’s provide meet & greet at Passenger
Terminal and at Kings Square
Free Tram Shuttle service to Kings Square in Fremantle CBD, location of Visitor
Information Centre
New directional signage at Passenger Terminal
Major destination for international cruise ships.
Working with Tourism WA on future state strategy.
Fremantle Ports is long time member of Cruise Down Under management
committee.
Fremantle Ports is the chair organisation for Cruising WA since 1998.

Impediments
Contracted shuttle buses not wanting to drop off passengers at Visitor Centre in
Fremantle
Number of passengers on pre-booked tours not being provided prior to ships arrival
Incorrect tourist information given to passengers

Future Improvements
A “Find Yourself” in Fremantle Tourist Saver Card
Encouraging ships shuttle buses to utilise shuttle parking bays at Kings Square
Year
Ships
Disembark
Embark
Transit
Total
97 - 98
3
459
487
1,862
2,808
98 - 99
9
750
993
6,000
7,743
99 - 00
7
1,241
1,490
2,234
4,965
00 - 01
7
1,162
1,395
2,093
4,650
01 - 02
5
1,056
1,260
2,024
4,340
02 - 03
18
850
950
20,492
22,292
03 - 04
13
3,669
1,745
10,386
15,800
04 - 05
25
3,775
4,060
4,954
12,795
05 - 06
16
2,933
2,991
8,181
14,105
06 - 07
16
3,700
3,500
2,920
10,120
07 - 08
25
11,500
12,500
9,000
33,000
08 - 09
28
12,080
12,366
13,788
38,234
09 - 10
39
37,127
37,644
17,763
92,534
10 – 11*
27
16,665
16,672
11,095
44,432
* As at 24 March 2011
No. of Passengers through Fremantle
100000
90000
80000
No. of Passengers
70000
60000
50000
Transit Pax
Embarking Pax
40000
30000
20000
10000
0
Disembarking Pax
 Cruise
Ship Visits
2009/2010 – 20
2010/2011 – 19
2011/2012 – 19

Impediments
Berth Allocation for Cruise Vessels can not always be guaranteed
Vessels over 260metres in length can impact on cargo vessels
Geraldton encourage vessels to go to Anchor with more than 300 pax and/or
150 metres in length rather than berth alongside
Ships berthing alongside, bus direct from Port to a town location due to security
requirements. Meet & Greet can not be done in proximity to the vessel
Currently no funding for the coordination roles for cruise vessels visits.

Current Initiatives
Currently working on a marketing strategy which includes funding for a new Cruise Coordinator
Meet & Greet works well at Batavia Marina
Purchase of two marquees for visitor information

Future Improvements
Possibility of a new multi purpose floating jetty for the vessels tenders instead of the public jetty.
3 phase power on the board walk is being considered
Signage and seating in and around the Marina
 Cruise
Ship Visits
2009/2010 – 0
2010/2011 – 2
2011/2012 – 7

Impediments
All vessels must anchor. No jetty infrastructure
Weather conditions and ability to transfer passengers off the cruise ships
Retailers/cafes etc employ additional staff or stay open to cater for visitors when
weather turns and they are not able to land.

Current Initiatives
The Exmouth Game Fishing club has been opening to provide a venue for visitors
while they are waiting for tours etc and the Visitor Centre provides staff to welcome
visitors to Exmouth
 Cruise
Ship Visits
2009/2010 – 12
2010/2011 – 15
2011/2012 – 25

Impediments
Heat during wet season
Distance from Port to Chinatown / Visitor Centre
Shops not being open in wet season
Shipping ground operators not dropping passengers off at Visitor Centre,
rather dropping off at another location without shade, water, toilets, maps or
information

Impediments
The port has very high tides and for reasons of navigational safety, arrival and departure times
generally coincide with the times of high water. The tidal issue is only for the larger vessels.
The port has no dedicated cruise terminal
No shoreside security screening capabilities.
Towage limitations mean that we will generally have a wind limit of around 25 knots for larger cruise
ships. There has been a visit cancelled due to wind.
The port is obviously in an area prone to cyclones. This has only occurred on two occasions since
2007

Current Initiatives
Cruise ship committee run by Broome Visitor Centre (BVC), members include Port,
Chamber of Commerce, Broome Shire, Australia’s North West
Music and welcoming committee
Media alerts to ensure retailers stay open
Free courtesy buses from BVC to Chinatown
Manufactured and developed gangways suitable for cruise ships taking the tides into
consideration. These gangways an be manoeuvred dependent upon the height of tide.
Greater interaction with the tourist coordinators in town

Future Improvements
More volunteers
More air-conditioned buses from port
More of a carnival atmosphere with stalls, music etc
 Cruise
Ship Visits
2009/2010 – 2
2010/2011 – 2
2011/2012 – 3

Impediments
Landing Platform unsuitable for all weather conditions
Limited shore excursion availability due to limited buses/vehicles/personnel on the Island

Current Initiatives
Mooring buoy infrastructure now complete –
Mooring System Capabilities LOA: 224m Beam: 27m
Draft: 7.6m Air Draft: 50m
Gross Tonnage: 48,000t

Future Improvements
Future plans for more suitable all weather landing platform
Expansion of transport capabilities to increase shore excursion availability
 Strengths
- Close to SE Asia.
- Established Tourist destinations.
- Extensive range of quality land and water
activities.
- Safe destination.
 Opportunities
- Cruising remains the fastest growing sector of the
tourism industry.
- New cruise ships = redeployment opportunities for WA.
- Demand for fresh new destinations.
- Carnival and Classic International Cruises are seasoned
turnaround operators.
 Weaknesses
& Threats
- Home basing in SE Asia.
- Economic downturn – ongoing in USA and Europe.
- Inadequate infrastructure in regional WA.
- Regulatory constraints – gambling.
- Weather during cruise season.
Table Error! No text of specified style in document..1: WA Regional Economic Impacts of Cruise Shipping
Impact
WA
Perth/Fremantle
SouthEastern
Central
Kimberley
SouthWestern
Lower Great
Southern
08-09
09-10
08-09
09-10
08-09
09-10
08-09
09-10
08-09
09-10
08-09
09-10
08-09
09-10
$36.6
$63.0
$30.3
$48.5
$0.2
$0.4
$1.7
$6.7
$1.7
$3.6
$0.8
$1.7
$1.8
$2.2
Output ($m)
Direct
Indirect
Total
$34.2
$58.0
$29.1
$46.7
$0.1
$0.3
$1.5
$5.0
$1.4
$3.0
$0.7
$1.4
$1.4
$1.7
$70.8
$121.1
$59.5
$95.2
$0.3
$0.7
$3.2
$11.7
$3.1
$6.6
$1.5
$3.0
$3.2
$3.9
$10.4
$18.0
$8.6
$13.8
$0.1
$0.1
$0.5
$1.9
$0.5
$1.0
$0.2
$0.5
$0.5
$0.6
$8.0
$13.7
$6.8
$11.0
$0.0
$0.1
$0.3
$1.2
$0.3
$0.7
$0.2
$0.3
$0.3
$0.4
$18.4
$31.7
$15.4
$24.8
$0.1
$0.2
$0.8
$3.1
$0.8
$1.8
$0.4
$0.8
$0.9
$1.0
180
312
143
229
1
2
11
37
10
22
5
10
11
13
Wages Income
($m)
Direct
Indirect
Total
Employment
(FTEs)
Direct
Indirect
141
240
119
190
1
1
6
22
6
13
3
6
6
7
Total
321
552
261
419
2
3
17
59
16
35
8
16
17
20
Direct
$17.6
$30.7
$14.2
$22.6
$0.1
$0.2
$0.9
$3.8
$1.0
$1.9
$0.5
$0.9
$1.0
$1.2
Indirect
$15.3
$26.2
$13.0
$21.0
$0.1
$0.1
$0.7
$2.3
$0.6
$1.3
$0.3
$0.6
$0.7
$0.8
$32.9
$56.9
$27.2
$43.6
$0.2
$0.3
$1.5
$6.1
$1.6
$3.3
$0.8
$1.5
$1.6
$2.0
Value Added
($m)
Total
Source: AECgroup

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

2011/12 2010/11 2009/10 2008/09 2007/08 2006/07 2005/06 2004/05 2003/04 2002/03 2001/02 2000/01 1999/00 1998/99 1997/98 -
14 vessels (10 destinations)
11 vessels (9 destinations)
15 vessels (9 destinations)
14 vessels (7 destinations)
9 vessels (8 destinations)
6 vessels (5 destinations)
10 vessels (6 destinations)
9 vessels (4 destinations)
7 vessels (6 destinations)
6 vessels (5 destinations)
5 vessels (3 destinations)
7 vessels (3 destinations)
6 vessels (3 destinations)
9 vessels (2 destinations)
3 vessels (2 destinations)
16
14
No. of Vessel
Visits to the
State
12
10
No. of
Destinations
8
6
4
2
0
Year
115
120
99
100
86
80
No. of Ship Visit Days
60
40
20
0
2009/2010
2010/2011
2011/2012

Seatrade Miami is the world’s largest cruise line convention
which is held annually and attracts 1000 exhibitors from 100
countries with over 2000 delegates.
 Cruise
Lines are bullish on outlook post recession
 However,
new buildings will slow. More refurbishing
is likely as lines manage their cash flows
 Lines
strategy to reduce fares and suspend dividends
during 18 months recession resulted in full capacity
and profits for all Lines.
 Optimistic
the North Americans will again return to the
Cruise Market.
 Australia
was mentioned as a growing destination with
lines like Holland America and Carnival committing
vessels full time to compete against P&O.
 Emission
controls and sulphur reductions along with
fuel prices and lots of regularity bodies looking at the
cruise industry were highlighted as watch points.
 European
growth is 163% over 10 years sees that
destination becoming the “New Caribbean”
 The
drivers continue to be value for money, quality
cruises, increased capacity and competition.
 Average
growth in Australia is 17% and penetration is
1.7% (USA is 3% and Europe is 1%). Penetration is
the % of the population that has cruised in the last 12
months
ship call = 12 x 737/800 Passenger Jets –
2000 passengers
1
=