Transcript Slide 1

development
Standard presentation (short) - June 2008
WBCSD approach to measurement
“Beyond the bottom line”
Methodology
– the business case
Standard presentation (short) - June 2008
Excel-based
user guide
2
Companies involved
Standard presentation (short) - June 2008
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External stakeholders involved
• Alex Arnall (Independent)
• Anthony Miller (UNCTAD)
• Liane Lohde, Sujata Lamba and
Weijen Leow (IFC)
• Beth Jenkins (Harvard CSR initiative)
• Mokhethi Moshoeshoe (AICC)
• Helene von Granitz (Swedish
National Institute Public Health)
• Michael Oxman (BSR)
• Jason Bauer and Rebecca Tunstall
(MCC)
• Dr. Norman Reynolds (The People’s
Agenda, South Africa)
• Sean Gilbert (GRI)
• Jo Zaremba (Oxfam UK)
• Sheri Willoughby (WRI)
• Johan Verburg (Oxfam Novib)
• W. Robert de Jongh (SNV)
• John Morrison (BLIHR)
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Business case: why measure?
“beyond the bottom line”- why measuring impacts on
society makes business sense
Risk management
Employee
satisfaction
New business
opportunities
Benefits of
measuring
impact
Community
relations
Governments and
regulators
New partnerships
Protect and grow
Market share
Better
business
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Framework objectives
The Framework aims to help companies
measure and assess their societal
contribution and use this understanding to
inform operational and future investment
decisions
It is also designed to:
 underpin the business license to operate;
 improve the quality of stakeholder engagement;
 help to manage risks more effectively ; and
 Identify ways to enhance the business
contribution to society.
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Key features of the Framework
• Built by business for business
• Starts from what business does - business
• Moves beyond traditional reporting
• Encourages stakeholder engagement
• Flexible
• Complements existing tools
• Externally reviewed
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Business
perspective
Merging two perspectives
Development/
societal perspective
Business
activity
Direct
impacts
Indirect
impacts
Infrastructure
Products and Services
Jobs
Skills and Training
Procurement
Taxes
Corporate Governance
Environmental Management
Broader development
contribution
E.g. Economic Growth/GDP
Poverty Alleviation
Education
Social Stability
Public Health
Human Rights
Governance
Capacity Building
Enterprise Development
Environmental Sustainability
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Four-step Methodology
Step 2 – Measure direct
and indirect impacts
Step 1 - Set
boundaries
Stakeholder
engagement
Step 3 – Assess
contribution to
development
Step 4 – Prioritize
management
response
Standard presentation (short) - June 2008
Measuring Impact Framework
Decision by individual
companies
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Key aims of the 4 steps
Step 1:
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What is the overall objective of the assessment for the company?
What are the limits of the assessment?
Step 2:
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What are the company’s impacts?
How can you measure the company’s impacts?
Who & what is influencing these impacts?
Step 3:
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What are the company’s views of their impacts?
Would the company like to engage stakeholders to discuss and validate the
assessment results?
If so, do stakeholders agree with the overall assessment of the company’s
impacts?
Step 4:
•
•
How could the company enhance its impact?
What could be done differently?
Excel-based user guide
User friendly excel-based guide to
help companies customize the
Framework to their respective
operations.
Companies can tailor the assessment to:
- Different lengths and depths
- Location and type of operation
- Level of stakeholder engagement
- Company strategic priorities
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For more information please see
Contact: [email protected]
www.wbcsd.org/web/measuringimpact.htm
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development
www.wbcsd.org