Transcript Creating your own GYRO Facebook Page

Creating your own GYRO
Facebook Page
Gyro Pages as of Feb 2013
•
•
•
•
•
•
International
District I
District III
District IV
District VII
Powell Club
Social media – one method of getting the
right information to the right people
•
What is a Facebook Page?
• It is a portal in Facebook where a group or
organization can provide information to a
target audience.
• It is not a representation of one person; in
Gyro’s case it represents the group.
• It provides a method of low volume
interaction between members of the
group.
What do I need?
• A Facebook user account
• An email account
• An idea of what I want to put on my page:
– Page Photos
• Profile & Background images for your page
– Content
• Announcements, Newsletters, recruiting information, etc.
• Photos of District & club events
• Club contact information
– A few hours a month to maintain your page
Who can manage a Page
• Anyone who owns a computing device!
• No High-tech knowledge is necessary
• More than one person (share the work)
Let’s get started!
• If you don’t already have a Facebook
account, it’s easy to create one….
• Go to https://www.facebook.com
Enter your Name & Email account
Edit your personal information
Apply security settings to achieve the privacy you want
- this is your own account,
not the page everyone will see
Facebook Account Settings
• Manage your account & who has access to see it
Manage your Privacy
• Make your account secure as you need it to be
• It can be a “bare-bones” account; i.e., just your name
Review
• You have created your Facebook account
• You have linked it to your email account
• You have added general information about
your account
• You have managed your account
permissions
• You are ready to create your page…..
Organize
• Decide what you want on your page
– Cover & Profile Photos
– What information to share
– Who can access your page
– How to target an audience
Select the “Like Pages” link to get to the Pages
screen, then select “Create Page”….
Select the Page type of “Company, Organization,
Institution”
Select “Non-Profit Organization”
& the name of your club
Select your page’s Profile photo.
This is the photo that will appear next to posts you make on your page.
This should be a small image; Facebook requires at least 180x180 pixels.
Describe the purpose and location of your club in the “About” section –
this is searchable by most web browsers.
•
Add your club and/or District’s Gyro.ws web page – you can find this at http://gyro.ws, via the
“District websites” button on the main page
Set your page’s Facebook address
•
•
Please use the standard format for this: Gyro.Club or District Name, e.g.,
Gyro.District.I, or Gyro.Powell – note the period between Gyro & the names.
Once you have saved this, it cannot be modified!
You are now on the Admin Panel of your Page, where you will select
Page Administrator(s), and determine who can see & post comments &
photos on your page
Manage your account settings.
Make your page visible.
It is recommended to always post as your page.
We will now define the non-administrative roles for people
you want to see your page & post on it.
Make your page visible
• Target the widest possible audience to
view your page.
• If you want to limit individual posts, this can be done, but your
default settings should be as “wide” as possible.
• Age Restrictions: 13+
• Make page visible to people of all countries
• Everyone can post, add photos & videos.
• Use Post Privacy Gating (checkbox on) to customize your individual
posts when necessary
Filtering – if you want to limit who sees your posts
• Make sure your Page has post privacy gating turned
on:
• Check the box next to Post privacy gating
• Click Save Changes
• To Limit Your Post's Audience
• To make sure only certain people will be able to see your post, click
the dropdown Public menu when you're writing your post and
select Location / Language. Type in the countries or languages of
the people you want to see your post.
• Your Page post will only show up in news feed or on your Page for
people in the countries you choose or for people who speak the
languages you specify. Even if people share your Page's post with
their friends, only friends in the audience you choose for the post will
be able to see it.
Filtering – if you want to limit who sees your page
•
Target Your Posts
•
•
•
Add targeting to your Page posts so only the most relevant people will see them in their news feeds. Unlike
when you limit your Page's audience, adding news feed targeting does not affect who can see the post on your
Page. Hide posts that you don't want anyone to see when they visit your Page.
To add targeting:
Before you publish your post, click the target in the sharing tool.
•
Click Add Targeting and choose one or more filters:
•
•
•
–
Gender
–
Relationship Status
–
Education
–
Interested In
–
Age
–
Location
–
Language
Click the options on the right side to choose who you want to target your post to. For example, when targeting
by gender, Male is automatically selected. Click Male and select Female to target your post to women's news
feeds instead.
When you're done adding filters, click Post.
As you add filters, the number of people your post is targeted to will update next to Targeted
to:. The more filters you add, the fewer people you'll target. The minimum number of people
you can target your post to is 20.
Add your club’s basic information that identifies it.
You may want to allow other Facebook friends to edit your page; i.e.,
people who can do more than just post on the page.
•
Note the roles available: Manager, Content Creator, Moderator
Go to your Mobile settings page to manage how you communicate with your
page from your mobile devices
“Like” your new page, and invite your friends to “like” it.
• This will allow your friends to keep current on your events
You can invite your Facebook friends to like your page from
the Page Admin Panel
You can create events on your page, and invite your
Facebook friends to them
You can post messages, photos, run polls, etc. from your page.
Click ‘Home’ to get to your Newsfeed
It’s easy to add photos to your page
You can add a poll to solicit the opinions of your friends, club members, etc.
What people will see
•
•
Poll & results are now visible on the Page’s Newsfeed
Holding your mouse over each option reveals the number of votes for that option
What Search Engines will see
• Your Page’s “About” information
Use your brand for your
Facebook page name
- Oct 13, 2009 at 11:57am ET by Greg Finn
•
•
When naming your Facebook page, you only have one shot at giving it a
“name.” This is what shows up as the title of the page and is created when first
setting a page up. This is currently the largest indicator for Facebook search and is
make or break for your page being found.
While it might seem simple that you would choose your brand name, it is not always
cut and dry. While something like GyroDistrict1 would work for Twitter, you would
rather have “Gyro District One” for being found in Facebook search in order for
maximum visibility.
Build your following
• This means solicit many “Likes” for your page.
• If the Facebook page name is top criteria for being found
in Facebook search, the fan count is second place.
At SMX East in the Facebook Marketing Panel, Marty
Weintraub really stressed this fact and couldn’t
emphasize enough how important fan numbers (or group
or application numbers) were for being found in the
Facebook search results pages. If you have the same
name as other pages (which is a common occurrence),
the page with more followers should show up first.
Create fresh content regularly
•
•
•
•
Wall posts, events and “posts by everyone” can now be displayed in
Facebook Search. By creating regularly updated content, you will
significantly increase your chances for being shown. Simple wall posts with
branded keywords or branded events will give you extra visibility in the new
real time Facebook Search.
For example, if you want your page to appear in Google search results for
people in Southwest Florida searching for social organizations, then post
status updates using those “keywords”.
An example of such a post might be “Hello snowbirds, we are a social
organization in Southwest FL offering winter events such as golf, BBQ, etc.”
You can repost the same words, organized differently, on a regular basis, to
keep your content fresh.
Use the Gyro webpage(s)
•
•
•
Post status updates on your Facebook Page that link to your club’s,
District’s, or any public page at Gyro.ws.This is as simple as copying the
URL (the web address at the top of your browser) and pasting it in your
post.
If you are the webmaster for your Gyro.ws Club or District page, you can
link to your Facebook Page using publicly available “Facebook code”, and
pasting it in your webpage html. An example is available at
https://developers.facebook.com/docs/reference/plugins/like/
Although this is a bit of a secondary tactic, providing a link from your
homepage to your Facebook page should help to get your Facebook page
ranking for branded terms. Think of it as proactive reputation management
for your brand. Getting people to your page via Google, Yahoo! or Bing can
really boost up those fans to your page thereby trickling down to those
Facebook Search ranking factors.
Fill in all information about your brand/company
• This is the information found in the “About” page.
• Whether it be the information boxes, mission statements,
website or descriptions these could be indicators down
the road. While the information isn’t currently helping
your pages show in Facebook results pages, it can also
help those pages in external Search Engines as most
page content is indexed. The more relevant the content,
the better. While these sections might not play a role in
internal Facebook ranking, there is evidence that it can
help the ranking of groups. This could be applied to
pages in the future.
Spend a little time optimizing your site for bing
•
If you need one reason to pay
attention to Bing, it could be for
the sole fact that it displays the
web results in Facebook
Pages. You will always find
those web results at the bottom
of the Facebook Search, so
spend a little time working your
site for Bing and you could see
a big payoff from the Facebook
search platform.
These tips should help your
visibility in Facebook search
and help to take your fan page
to new heights!
Two settings to avoid
•
Potential of a page
69 people like this page, they have 8476 friends.
65 people visited this page.
If they all posted something, it could be seen by 8476 people!
Likes: The total number of unique people who have “liked” your page.
Reach: The number of unique people who have seen any content
associated with your page during the time period.
Organic Reach: the number of people who have seen your page content
on their own timeline, or who have visited the page.
Viral Reach: the number of people who have seen your page content
via someone else’s timeline, but have not visited the page.
Total Reach = Organic Reach + Viral Reach.
Questions?
•
•
•
•
•
Creating a user account
Creating a Facebook Page
Managing Permissions
Optimizing your page for Search engines
Other