Transcript Content Management & Portal Management

Christine Apikul
Module 4 Objectives
 To discuss the features and functions of a content
management system
 To understand the tools and options available for
managing multilingual websites
 To introduce what XML is and the benefits of XML
 To give an overview of the information that web
analytics tools provides and how it can help to plan,
design and improve websites
Content Management System is
 A system of hardware and software
 Enables different people (technical and non-technical) to
collaboratively create, edit, manage and publish content
 Manages a variety of content (such as text, graphics,
video, documents etc.
 Users are constrained by a set of rules, standards and
workflows that ensure coherent, validated digital content
 XML is used in most content management system to
make information sharing and systems integration easier
Features
 Allows those without programming language
knowledge to manage digital content
WYSIWYG Editor
Features
 Standard templates available for different content
types (e.g. news, events, blogs)
 In most systems, templates can be customized or new
templates created
 These content templates give the web content a standard
structure, contributing to consistency and usability of a
website
 These templates also allow the structure and appearance
of all contents to be changed from one central place
Features
 Standard template for announcing an event can
include:
 Title
 Description
 Event location
 Event start and end dates
 Body text describing the event
 Attendees
 Event url
 Contact details (name, email, phone)
Features
 Able to tag and categorize content
List of taxonomies that
content contributors can
choose to tag
Choose a content
management system that
applies the Dublin Core
metadata standard, which
is endorsed in the Iraqi GIF
Features
 When content is consistently tagged with an agreed
upon taxonomy, content managers are able to
aggregate content in different ways
 Tagging also facilitates search and easy retrieval
 A faceted search is a technique for accessing
information organized according to a faceted
classification system, allowing users to explore a
collection of information by applying multiple filters
Features
 Able to track and manage multiple versions of a single
instance of content
 Most content management systems keep a history of all the
versions of a content page
 Versioning keeps track of all kinds of edits: content, metadata,
settings, etc.
 There are usually options to compare versions and revert to
the previous version
 Prevents overwritten changes by allowing content contributors
to check out and check in content. When a content is checked
out, it is locked as a read-only document
Features - Versioning
Features – Check In/Check Out
Features
 Manages permissions for different users
 Sets who can read, create, modify and delete
content
 Based on roles. For example:
 Author can create, modify and delete their own content
 Editor can only modify content
 Designer can modify templates but not content
 Others can only view (read) content
Features
 Controls workflow of different content
 A content management system can automate
workflow
 Match roles to tasks (assign who does what)
 Manages security (who can see or do what)
 Track, report and notify appropriate “players” when
tasks are done
Features
 Content owner can submit content for review
(content marked private)
 The editor submit the content for publication
 The approver “publish” the content and make it
public
Managing Multilingual Websites
1. Treat each language as a separate site
 Used by organizations with branches in other countries
 www.yoursite.com, www.yoursite.de, www.yoursite.jp
 Multisite capable content management system
2. One website with multiple visitor-selected language
outputs
 Users may switch between any languages on any page of
website, rather than navigate separate sites
 www.yoursite.com/en, www.yoursite.com/ar
 Multi-output capable content management system
Interface for editing a
multilingual page
Exercise
 Goto http://egov-iraq.dev.inigo-tech.com
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Create a web page
Create a news item
Create an event
Add tags to the pages created
Create a collection
Edit your profile
Customize your dashboard
 In groups of 4-6 people, explore the different roles as
member, contributor, editor and reviewer
XML – What is it
 A markup language like HTML
 Structures content
 Transports content
 Stores content
 HTML is designed to display content, with a focus on how
the content looks
 Tags are not predefined; Authors can define own tags
using metadata
XML – Example
<note>
<to>Jane</to>
<from>Peter</from>
<heading>Reminder</heading>
<body>Don't forget our meeting this weekend</body>
</note>
XML - Benefits
 XML separates content from HTML
 Content creators and managers can focus on developing
and structuring content
 Web designers can concentrate on using HTML/CSS for
display and layout
 Changes to content will not affect format, and vice versa
 XML simplifies content sharing
 XML data stored in plain text format provides a softwareand hardware-independent way of storing data
 This makes it much easier to create content that can be
shared by different applications
XML - Benefits
 XML simplifies data transport
 One of the most time-consuming challenges for developers
is to exchange data between incompatible systems over the
Internet
 Exchanging data as XML greatly reduces this complexity,
since the data can be read by different incompatible
applications
 XML simplifies platform changes
 Upgrading to new systems (hardware or software
platforms) is always time consuming as large amounts of
data must be converted and incompatible data is often lost
 XML data stored in text format makes it easier to expand or
upgrade to new systems & applications without losing data
XML - Benefits
 XML makes content more accessible
 Different applications can access your content, not
only in HTML pages, but also from XML data sources
 With XML, your content can be available to all kinds of
"reading machines" (handheld computers, voice
machines, news feeds, etc.)
 XML also makes content more accessible to people
with disabilities
Web Analytics
 The measurement, collection, analysis and reporting of
Internet data for purposes of understanding and
optimizing web usage
 Can be used for monitoring and evaluation purposes
by measuring the size of a website’s audience, its volume
of traffic and the level of interaction
 Can also be used for design, planning and improving
the website. For example, in the design of a navigation
taxonomy by assessing user’s search terms
Terms Used
 Page View
 Visit / Session
 Visitor / Unique Visitor / Unique User
 Pages per Visit
 Average Time on Site
 Average Page View Duration
 Bounce Rate
Traffic Source
 Search engines (Google, Yahoo!, Bing, etc.)
 Direct traffic (typing the domain name into the Web
browser or through users’ bookmarks)
 Referring sites (clicking on a link from another
website)
Tracking of Location
Search Terms
 What terms are used in internal search to navigate
website
 Where are users navigating to after they have
viewed the search results
 What term users entered in search before they
clicked to enter website
Granular Analysis
 To understand whether the services or information provided
are meeting user needs
 Analytical tools can be configured to show:
 The most popular pages
 The most popular areas (groups of pages)
 Usage of a group of web pages and documents relating to a
specific subject or campaign
 How demand for specific pages changes over a selected
timeframe (e.g. showing daily activity over a week)
User Experience
 Track user journeys
 Entry and exit pages
 Routes taken by users through the site
Limitations
 Web analytics should be used alongside other data
in order to gain a deeper level of insight, including:
 Qualitative data (e.g. from online satisfaction surveys,
interviews, focus groups etc.)
 Observational data obtained from user testing
 Expert reviews
Summary
 A content management system simplifies content creation and
management, and enables collaboration
Features:
 Allows those without programming language knowledge to
manage digital content
 Standard templates available for different content types (e.g.
news, events, blogs)
 Able to tag and categorize content
 Able to track and manage multiple versions of a single
instance of content
 Manages permissions for different users
 Controls workflow of different content
 Makes it easier to manage translations on multilingual sites
Summary
XML
 Structures content
 Transports content
 Stores content
 Tags are not predefined; Authors can define own tags
using metadata
 Separates content from format
 Allows content sharing between different applications
 Makes content more accessible
Summary
Web Analytics
 The measurement, collection, analysis and reporting of
Internet data for purposes of understanding and optimizing
web usage
 Can be used for monitoring and evaluation purposes by
measuring the size of a website’s audience, its volume of
traffic and the level of interaction
 Can also be used for design, planning and improving the
website. For example, in the design of a navigation taxonomy
by assessing user’s search terms
 Should be used alongside other data in order to gain a deeper
level of insight