Content Management & Portal Management
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Transcript Content Management & Portal Management
Christine Apikul
Module 4 Objectives
To discuss the features and functions of a content
management system
To understand the tools and options available for
managing multilingual websites
To introduce what XML is and the benefits of XML
To give an overview of the information that web
analytics tools provides and how it can help to plan,
design and improve websites
Content Management System is
A system of hardware and software
Enables different people (technical and non-technical) to
collaboratively create, edit, manage and publish content
Manages a variety of content (such as text, graphics,
video, documents etc.
Users are constrained by a set of rules, standards and
workflows that ensure coherent, validated digital content
XML is used in most content management system to
make information sharing and systems integration easier
Features
Allows those without programming language
knowledge to manage digital content
WYSIWYG Editor
Features
Standard templates available for different content
types (e.g. news, events, blogs)
In most systems, templates can be customized or new
templates created
These content templates give the web content a standard
structure, contributing to consistency and usability of a
website
These templates also allow the structure and appearance
of all contents to be changed from one central place
Features
Standard template for announcing an event can
include:
Title
Description
Event location
Event start and end dates
Body text describing the event
Attendees
Event url
Contact details (name, email, phone)
Features
Able to tag and categorize content
List of taxonomies that
content contributors can
choose to tag
Choose a content
management system that
applies the Dublin Core
metadata standard, which
is endorsed in the Iraqi GIF
Features
When content is consistently tagged with an agreed
upon taxonomy, content managers are able to
aggregate content in different ways
Tagging also facilitates search and easy retrieval
A faceted search is a technique for accessing
information organized according to a faceted
classification system, allowing users to explore a
collection of information by applying multiple filters
Features
Able to track and manage multiple versions of a single
instance of content
Most content management systems keep a history of all the
versions of a content page
Versioning keeps track of all kinds of edits: content, metadata,
settings, etc.
There are usually options to compare versions and revert to
the previous version
Prevents overwritten changes by allowing content contributors
to check out and check in content. When a content is checked
out, it is locked as a read-only document
Features - Versioning
Features – Check In/Check Out
Features
Manages permissions for different users
Sets who can read, create, modify and delete
content
Based on roles. For example:
Author can create, modify and delete their own content
Editor can only modify content
Designer can modify templates but not content
Others can only view (read) content
Features
Controls workflow of different content
A content management system can automate
workflow
Match roles to tasks (assign who does what)
Manages security (who can see or do what)
Track, report and notify appropriate “players” when
tasks are done
Features
Content owner can submit content for review
(content marked private)
The editor submit the content for publication
The approver “publish” the content and make it
public
Managing Multilingual Websites
1. Treat each language as a separate site
Used by organizations with branches in other countries
www.yoursite.com, www.yoursite.de, www.yoursite.jp
Multisite capable content management system
2. One website with multiple visitor-selected language
outputs
Users may switch between any languages on any page of
website, rather than navigate separate sites
www.yoursite.com/en, www.yoursite.com/ar
Multi-output capable content management system
Interface for editing a
multilingual page
Exercise
Goto http://egov-iraq.dev.inigo-tech.com
Create a web page
Create a news item
Create an event
Add tags to the pages created
Create a collection
Edit your profile
Customize your dashboard
In groups of 4-6 people, explore the different roles as
member, contributor, editor and reviewer
XML – What is it
A markup language like HTML
Structures content
Transports content
Stores content
HTML is designed to display content, with a focus on how
the content looks
Tags are not predefined; Authors can define own tags
using metadata
XML – Example
<note>
<to>Jane</to>
<from>Peter</from>
<heading>Reminder</heading>
<body>Don't forget our meeting this weekend</body>
</note>
XML - Benefits
XML separates content from HTML
Content creators and managers can focus on developing
and structuring content
Web designers can concentrate on using HTML/CSS for
display and layout
Changes to content will not affect format, and vice versa
XML simplifies content sharing
XML data stored in plain text format provides a softwareand hardware-independent way of storing data
This makes it much easier to create content that can be
shared by different applications
XML - Benefits
XML simplifies data transport
One of the most time-consuming challenges for developers
is to exchange data between incompatible systems over the
Internet
Exchanging data as XML greatly reduces this complexity,
since the data can be read by different incompatible
applications
XML simplifies platform changes
Upgrading to new systems (hardware or software
platforms) is always time consuming as large amounts of
data must be converted and incompatible data is often lost
XML data stored in text format makes it easier to expand or
upgrade to new systems & applications without losing data
XML - Benefits
XML makes content more accessible
Different applications can access your content, not
only in HTML pages, but also from XML data sources
With XML, your content can be available to all kinds of
"reading machines" (handheld computers, voice
machines, news feeds, etc.)
XML also makes content more accessible to people
with disabilities
Web Analytics
The measurement, collection, analysis and reporting of
Internet data for purposes of understanding and
optimizing web usage
Can be used for monitoring and evaluation purposes
by measuring the size of a website’s audience, its volume
of traffic and the level of interaction
Can also be used for design, planning and improving
the website. For example, in the design of a navigation
taxonomy by assessing user’s search terms
Terms Used
Page View
Visit / Session
Visitor / Unique Visitor / Unique User
Pages per Visit
Average Time on Site
Average Page View Duration
Bounce Rate
Traffic Source
Search engines (Google, Yahoo!, Bing, etc.)
Direct traffic (typing the domain name into the Web
browser or through users’ bookmarks)
Referring sites (clicking on a link from another
website)
Tracking of Location
Search Terms
What terms are used in internal search to navigate
website
Where are users navigating to after they have
viewed the search results
What term users entered in search before they
clicked to enter website
Granular Analysis
To understand whether the services or information provided
are meeting user needs
Analytical tools can be configured to show:
The most popular pages
The most popular areas (groups of pages)
Usage of a group of web pages and documents relating to a
specific subject or campaign
How demand for specific pages changes over a selected
timeframe (e.g. showing daily activity over a week)
User Experience
Track user journeys
Entry and exit pages
Routes taken by users through the site
Limitations
Web analytics should be used alongside other data
in order to gain a deeper level of insight, including:
Qualitative data (e.g. from online satisfaction surveys,
interviews, focus groups etc.)
Observational data obtained from user testing
Expert reviews
Summary
A content management system simplifies content creation and
management, and enables collaboration
Features:
Allows those without programming language knowledge to
manage digital content
Standard templates available for different content types (e.g.
news, events, blogs)
Able to tag and categorize content
Able to track and manage multiple versions of a single
instance of content
Manages permissions for different users
Controls workflow of different content
Makes it easier to manage translations on multilingual sites
Summary
XML
Structures content
Transports content
Stores content
Tags are not predefined; Authors can define own tags
using metadata
Separates content from format
Allows content sharing between different applications
Makes content more accessible
Summary
Web Analytics
The measurement, collection, analysis and reporting of
Internet data for purposes of understanding and optimizing
web usage
Can be used for monitoring and evaluation purposes by
measuring the size of a website’s audience, its volume of
traffic and the level of interaction
Can also be used for design, planning and improving the
website. For example, in the design of a navigation taxonomy
by assessing user’s search terms
Should be used alongside other data in order to gain a deeper
level of insight