Transcript 슬라이드 1

Introduction to e-AMP
(e-Asia Marketplace)
Jason Lee
APEC e-Commerce Business Alliance Forum, Yantai
June 16, 2004
Korea CALS/ EC Association
1
©Copyright Korea CALS/EC Association 2004
The Business situation in Asia
“Rapid Growth of Businesses in Asia”
China
Japan
The 2nd Largest economic scale in the World
World top-class core technology in Manufacturing
South Korea
Rising Competitor with Japan in Shipbuilding/Steel
World supplier of automobiles and electronic
appliances
Rapid growth of Semiconductors/High-Tech inds.
Singapore
No.1 manufacturer of household appliances
Leads the world in number of users of mobile
phones.
Progress in the Heavy Industry
Malaysia
Rapid growth in Household Appliances
Construction of the World’s largest airport
Rapid Development in Multimedia
Indonesia
World Top-Class Airport maintenance
No.1 in Intl Conferences in Asia
Top-Class Asian Communication Networks
From a “Resource Exporting Country” to an
“Industrialized Nation”
Relaxation of restrictions for increase of
foreign currency
India
Ranked No.2 Software in the World
Rapid growth of Electricity/Steel/Automobiles
2
©Copyright Korea CALS/EC Association 2004
Confronted issue in Asian Economy
- SME
SME supports Asian Business mainly
SME play an important role as a manufacturer, an assembler, a supplier
and major distrubuter
Supporting a flexible supply chain alongside the Large Companies
Coexistence of the Assembler and Supplier
The “Western” style SCM isn’t suited to Asian SME
The core of Business is made up of large companies
Only the medium sized businesses that have cleared the benchmark are
able to participate in the Large-Company-Centered supply chain
The dying out of Suppliers by Assemblers
3
©Copyright Korea CALS/EC Association 2004
Confronted issue in Asian Econony
- Regional Diversity
Asian Business fit the system to the work process based on diversity
A wide variety of different languages
Different Currency
Different Social Values
The “Western” SCM model is trying to make the work process fit the
standardized system
English as the central language
Dollars and Euros as the main currency
Business custom of Western Style
4
©Copyright Korea CALS/EC Association 2004
Business Objective of eAMP
 Expanding overseas network of SME (especially, Asia area)
• Providing New Business Channel for SME
• Market research, Buyer & Seller Examination, Exchanging
Information, Trade agreement
• Expanding sales network and increasing purchase efficiency through
enlarging business between countries
 Providing Global e-Commerce platform among countries
• Building e-Trade infrastructure for exchanging all the documents and
information issued among exporters, importers, banks and logistics
• Building e-Commerce infrastructure for these companies taking
items and companies of other nations, imports and exports
conclusion of contraction through e-AMP
5
©Copyright Korea CALS/EC Association 2004
Project History
2000
• 3 Dec Korean-Japanese Minister of Commerce Meeting
• 30 Dec Korean-Japanese Vice Minister of Commerce Meeting
- Discuss Building e-AMP in Japan & Korea
- Agree to establish TFT in KCALS & ECOM
2001
• 1 Feb
• 9 Feb
• 14 Apr
• 14 Sep
- Japan eAMP Project started
- Agree to build e-AMP in Korea & Japan
- KCALS & ECOM
- System Platform Fixed
Complete Organization of Japanese Consortium
1st Korea-Japan EC Policy Meeting (in Beppu)
MOU for Joint Project
2nd Korea-Japan EC Policy Meeting (in Jeju)
2002
• 5 Feb 3rd Korea-Japan EC Policy Meeting (in Kagoshima)
• 16 Mar 9th Korea-Japan e-AMP Regular Meeting (Tokyo)
• 14 Sep 4th Korea-Japan EC Policy Meeting (in Kyungju)
- Pilot Test Scheduling
- Report the result of Pilot Test
2003
• Feb
• July
5th Korea-Japan EC Policy Meeting (in Kobe)
1st eAMP Trade Meeting (in Seoul)
- Agree to continue project
- Trade matching event
2nd eAMP Trade Meeting (in Seoul)
- Trade matching event
2004
• Mar
6
©Copyright Korea CALS/EC Association 2004
Conceptual Prospect of eAMP
Hub-m.com
e-MP
Tool&Tools
Large
Enterprises
eAMP/Korea
Interoperating
eAMP/Japan
SME
Fine Ceramic
Large
Distributors
Fastener Korea
Payment
Payment
e-MP
Insurance
Insurance
Logistics
China
Logistics
Credit Information
Credit Information
Trade Agency
Trade Agency
7
©Copyright Korea CALS/EC Association 2004
A System Stimulating SME
Web Based Linked Structure 『e-Marketplace』
Suppliers
Buyers
Supplier Group
Assembler
Assembler
Large-scale Suppliers
Distribution
The Internet
Small/Medium sized
Suppliers
Participation no matter the size of the company
8
©Copyright Korea CALS/EC Association 2004
The System Overcoming National
Boundaries
Interconnection between eHubs to connect the e-Marketplace
Country A
eHub
eHub
Country B
Request
eMP
eMP
Company Info
eMP
XML Protocol
＆
Meta Data
Product Info
Company Info
eMP
Product Info
Response
eMP
• Communication between eHubs
eMP
• Supports Real-Time Automatic Translation
• Additional Support (Trade-Related Procedures etc.)
Making International B2B Transactions a Reality
9
©Copyright Korea CALS/EC Association 2004
Secure e-Commerce System
Secure Transactions over International Borders
eAMP enables inexperienced companies in overseas to deal a secure B2B transaction
The International Standard for Electronic Authentication
The bank becomes the “trusted third party” and provide the e-Commerce system
META Information
Logistics
eAMP platform
- Integration classification
- Public Attributes
e-Catalog
Systme
E-trade System
Repository
- e-Documents
- Business Process
- Core Components
Credit information
Payment
Interoperate to
B2B Common
Service
Insurance
Digital Signature
Translation
Gateway
Interoperate to
Global Market
Japan/eamp
Company Information
for e-Commerce
Product Information
- Product DB for G2B
- Product DB for Global Market
Interface
Interface
Interface
Interface
Vertical e-MP
Or
Enterprise
10
©Copyright Korea CALS/EC Association 2004
Developing to Cover all of Asia
Developing into the B2B foundation for all of Asia
eMP
eHub
Buyer
Supplier
eHub
eHub
eMP
Assembler
eMP
Distributer
eHub
Supplier Group
Buyer
Supplier
Assembler
Distributer
eMP
Supplier Group
Responding to the Region and Strengthening Regional Ties
11
©Copyright Korea CALS/EC Association 2004
eAMP’s Roles among e-MP
 Marketing Agency for Global Market
• Online – Providing Business Information of verified firms, strategic commodities
– Operating the “Cyber Promotion booth” in the eAMP website
• Off-line – Opening the “Commercial Meeting” for the transaction
 Providing Qualified Information
• Corporate Credit assessment
• Business Showing for company
 The other Services
• Global Payment Service
• Global Logistic Service
12
©Copyright Korea CALS/EC Association 2004
eAMP Service
Company Information
eAMP Product DB
• Real time Searching service through the Internet
• Real time Searching Vertical e-MP’s e-Catalog
• Providing basic information of companies,
Connected with eAMP
• Searching Brand-new Products & Leading Products
authentication, history and details, Main good and
commodities, Main Customer etc
of each V-eMP
Cyber Promotion
Real Time Translation Service
• Promotion of exceptional products selected form the
• Korean to Japanese / Japanese to Korean
main Vertical e-MP items
• Searching eAMP Database using their Own language
• 2D and 3D catalogues of the product as well as
• Negotiation using their Own language
detailed information.
Credit Information Service
Ordering/Bidding System
• Verifying details of companies for the registered
• Requesting for Quotation, Quoting & Ordering through
company
the Internet Requesting for Quotation, Quoting &
• Providing basic information credit assessment of
Ordering through the Internet
companies and giving reliance to new business
• Creating Bid using the Online Bidding System
connection in overseas as well
13
©Copyright Korea CALS/EC Association 2004
eAMP Features
 Reliability
• Support essential DB for transaction so as to business among countries
more securely
• Providing the latest information update on goods and commodities of
companies
 Diversity & Representativeness
• Diverse contents of the vertical e-MP is served through eAMP
• Qualified Vertical e-MP Information Connected
 Aiming at Public Service for SME, Low cost
• The business on public interest of moderate rate
• No Charge for the present
 Real time translator
• Enable clients to do their business with foreign countries by their own
language
14
©Copyright Korea CALS/EC Association 2004
Profit Model
 eAMP Membership Fee (Large Enterprise, SME)
• eAMP Information Utilization
- Using eAMP Database
- Uploading Company and Product Information to eAMP User
• Agency Service for Information Search in Global market
• Join in “Cyber promotion booth” in eAMP website
 Service Charge on Global Marketing (Large Enterprise, SME)
• Market Research Service
• Searching Global Trade Partner in Overseas
• Off-line “Commercial Meeting”
 Intermediation Fee
• Intermediation Fee in the case of Off-line Trade
• No fee in Online Trade
15
©Copyright Korea CALS/EC Association 2004
Benefits
 Cost Down through Global Sourcing & Diversified Sourcing
 New Business Channel finding
 The real Information of eAMP make the international trade more
safe and sure
 Logistic Cost Down for SME using joint Logistic Service
16
©Copyright Korea CALS/EC Association 2004
KCALS (Korea CALS/EC Association)
 A non-profit organization consisted of industry members in private
sectors (140 Enterprise membership)
 Major Activities
• B2B Business
- B2B Infrastructure Development Project (BIDP) in 45 industries.
- Interoperability project between Government(G2B) & Private
sector(B2B)
- e-Asia Marketplace Project
• Supporting e-Business Solution Export (EAC)
• International cooperation with e-biz organizations such as ECOM
in Japan, IICeB in Europe, CECA, SECA, CCPIT in China etc.
• e-Biz EXPO 2004 - One of Largest e-Business Expo in Korea
17
©Copyright Korea CALS/EC Association 2004
Thank You!
If you have any questions
李 在 承 (Jason Lee)
Korea CALS/EC Association, EC Promotion Division, Manager
[email protected]
TEL: 82-2-551-1478
FAX: 82-2-551-1464
18
©Copyright Korea CALS/EC Association 2004