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Prejudice
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What is the difference between:
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Race?
Ethnicity?
Minority Group?
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Race
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Different characteristics are physical, innate,
and biologically inherited
Classifications are socially defined
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Ethnic Group
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Different characteristics are cultural
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Language, food, values, religion, art, music, etc.
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Minority Group
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Disadvantaged: Members excluded from full
participation in society
Held in low esteem: Socially isolated
Membership is involuntary, ascribed
Self-conscious: See themselves as set apart
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A Sociological View of
Intergroup Relations
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Amalgamation
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Melting pot; new cultural/genetic blend
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A Sociological View of
Intergroup Relations
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Assimilation
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Racial and ethnic minorities absorbed into
the culture; differences disappear
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A Sociological View of
Intergroup Relations
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Pluralism
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Racial and ethnic groups maintain distinct
identity; participate jointly in politics and
economy
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A Sociological View of
Intergroup Relations
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Exploitation
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Racial and ethnic differences used to
rationalize exploitation
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A Sociological View of
Intergroup Relations
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Ethnic Conflict
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Ethnocentrism combined with struggle for
resources
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We categorize others
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In-Group
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Social group to which a person belongs (“us”)
We care about others’ welfare, cooperate with
We feel we are alike
Out-Group
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Social group to which a person does not belong
(“them”)
We don’t care about group members’ welfare
We feel we are very different
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Categorization
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Assimilation
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Differences within a category are minimized
Contrast
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Differences between categories are
exaggerated
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Prejudice
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Positive or negative attitude towards
individuals based on their membership in
a particular social group
Prejudgment
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Prejudice is an Attitude
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Affect
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Emotions
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Prejudice is an Attitude
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Affect
Behavioral Tendencies
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Inclination to act according to prejudice
Discrimination: Positive or negative
behavior directed toward the persons or
groups who are targets of prejudice
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Institutional Discrimination
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Systematic discrimination against a group
of people (includes racism, sexism)
Not necessarily the result of prejudice!
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Institutional Discrimination
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Children of alumni receive preference for
admission into some private colleges.
Employees of a particular university are allowed
free tuition, as are their spouses.
A public hearing is held on the third floor of
building without elevators.
A fire department requires that applicants for the
position of firefighter be 5'8" or taller.
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Prejudice is an Attitude
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Affect
Behavioral Tendencies
Cognition
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Thoughts and beliefs
Stereotypes: A cognitive framework that
generalizes certain characteristics to all
members of a specific social group
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Stereotypes
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Often work as mental shortcuts
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Implicit stereotyping can ‘prime’ relevant
behavior and attitudes (Bargh, Chen, & Burrows, 1996)
Media stereotypes: Cumulative effect over
time
Stereotype threat:
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Anxiety that behavior might confirm a
negative stereotype; hampers performance
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Racial Prejudice
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Overt racial prejudice and discrimination
are have declined significantly in the last
60 years
Subtle prejudice: Non-obvious, arises
when it’s ‘safe’ to express
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Racial Prejudice
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Study: Applying stereotyping and
prejudice to an ambiguous behavior
Participants observe a videotape of a man
lightly shoving another man during
conversation
White man
Black man
13%
Black man
White man
73%
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Gender Prejudice
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Stereotypes of men and women
Overt gender bias has been declining
Subtle gender bias still exists
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Where does prejudice come from?
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Social Sources
Emotional Sources
Cognitive Sources
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Social Sources of Prejudice
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Social inequalities
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Self-fulfilling prophecy
Study 1:
 Do Whites treat African Americans and
Whites differently?
 Participants interviewed a confederate for
a job
Confederate: African American or White
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Social Sources of Prejudice
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Social inequalities
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Self-fulfilling prophecy
Results: Study 1
 Interview length: AA < W
 Distance: AA > W
 Eye contact: AA < W
 Speech dysfluencies: AA > W
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Social Sources of Prejudice
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Social inequalities
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Self-fulfilling prophecy
Study 2
 Does differential treatment influence
behavior?
 Confederates interviewed participant for
job
 Treated participant like African Americans
or Whites were treated in Study 1
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Social Sources of Prejudice
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Social inequalities
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Self-fulfilling prophecy
Results Study 2:
 Participants treated like African Americans
performed worse than participants treated
like Whites
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Social Sources of Prejudice
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Social inequalities
In-Group Bias
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Viewing our in-group positively helps us feel
good about ourselves
Natural tendency to view out-group
negatively
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Social Sources of Prejudice
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Social inequalities
In-Group Bias
Institutional Supports
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Reflect a culture’s assumptions
Reinforce culture’s attitudes and stereotypes
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Emotional Sources of Prejudice
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Realistic Group Conflict Theory
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Frustration brings out hostility
When cause of frustration is vague, hostility
can be redirected
Competing for resources brings out
frustration and hostility
Scapegoating: Group blamed for problems
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Emotional Sources of Prejudice
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Emotional Sources of Prejudice
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Realistic Group Conflict Theory
Authoritarian Personality Theory
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Authoritarian submission
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Authoritarian aggression
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A high degree of submission to authorities who are
perceived to be established and legitimate
A general aggressiveness, directed against various persons,
that is perceived to be sanctioned by established authorities.
Conventionalism
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A high degree of adherence to the social conventions that
are perceived to be endorsed by society and its established
authorities.
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Cognitive Sources of Prejudice
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Categorization
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In-Groups and Out-Groups
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The Minimal Group Paradigm
Out-Group Homogeneity Effect
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Members of an out-group perceived as similar
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Cognitive Sources of Prejudice
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Categorization
Distinctiveness
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Distinctive occurrences, vivid examples are
easily remembered
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Cognitive Sources of Prejudice
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Categorization
Distinctiveness
Attribution
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Fundamental Attribution Error and
Group-Serving Bias
Just-World Phenomenon
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Sherif’s Robbers Cave Study
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Can prejudice be reduced?
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Contact Hypothesis
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Cooperative contact
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What kind of intergroup contact would
increase prejudice? Decrease prejudice?
Jigsaw classroom
Formal education
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Selective perception
Diversity training
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