Transcript ARCS Model of Motivation

The ARCS Model of
Motivational Design
The ARCS Model of Motivational
Design
Attention
Relevance
Confidence
Satisfaction
The ARCS Model of Motivational
Design
Attention
Relevance
Confidence
Satisfaction
The ARCS Model of Motivational
Design
Attention
Relevance
Confidence
Satisfaction
The ARCS Model of Motivational
Design
Attention
Relevance
Confidence
Satisfaction
The ARCS Model of Motivational
Design
Attention
Relevance
Confidence
Satisfaction
Attention
ARCS
Attention
Perceptual arousal
Inquiry arousal
ARCS
Attention
Examples
Incongruity and conflict
Active Participation
Inquiry
Humor
Variability
ARCS
Attention
Examples
ARCS
Attention
Incongruity and conflict
ABZ
2+2=9
ARCS
Attention
Active participation
ARCS
Attention
Inquiry
ARCS
Attention
Humor
ARCS
Attention
Variability
ARCS
Relevance
ARCS
Relevance
Experience
Present worth (WIIFM)
Future usefulness
Needs matching
Modeling
Choice
ARCS
Relevance
Experience
At sea aboard USS Carl Vinson, Jan. 5, 2002 — USS Carl Vinson (CVN 70) launches a Sea
Sparrow during a missile launch exercise while the ship was sailing toward Hawaii. U.S. Navy photo by
Photographer's Mate 3rd Class Martin S. Fuentes. [020105-N-5555F-001] Jan. 5, 2002
ARCS
Relevance
Present worth
(WIIFM)
At sea aboard USS Enterprise, Oct. 5, 2001 — Members of Explosive Ordnance Disposal
Mobile Unit Two (EODMU-2) fast rope from a Seahawk helicopter onto the flight deck aboard
USS Enterprise (CVN 65) during a training exercise. U.S. Navy photo by Photographer's Mate
1st Class Martin Maddock. [011005-N-0872M-502] Oct. 5, 2001
ARCS
Relevance
Future usefulness
ARCS
Relevance
Needs matching
ARCS
Relevance
Modeling
Jan. 15, 2002 —Chief of Naval Operations Adm. Vern Clark visits Sailors onboard USS Theodore Roosevelt
(CVN 71). U.S. Navy photo by Chief Photographer's Mate Eric A. Clement. [020115-N-1328C-506]
ARCS
Relevance
Choice
ARCS
Confidence
ARCS
Confidence
Objectives & prerequisites
Increasing levels of difficulty
Feedback
Learner control
ARCS
Confidence
Objectives & prerequisites
ARCS
Confidence
Increasing levels of difficulty
ARCS
Confidence
Feedback
ARCS
Confidence
Learner control
ARCS
Satisfaction
ARCS
Satisfaction
Natural consequences
Positive consequences
Equity
ARCS
Satisfaction
Natural consequences
ARCS
Satisfaction
Positive consequences
ARCS
Satisfaction
Equity
ARCS
The ARCS Model of Motivational
Design
Attention
Relevance
Confidence
Satisfaction
References
Keller, J. M., (1983). Development and Use of the
ARCS Model of Motivational Design (Report No. IR
014 039). Enschede, Netherlands: Twente Univ. of
Technology. (ERIC Document Reproduction Service
No. ED 313 001)
Maslow, A. (1954). Motivation and personality. New
York: Harper.