Transcript The Korean Craze among Thai Urban Youth: Thai Culture in
The Korean Craze among Thai Urban Youth: Thai Culture in Transition
By Piyathida Sereebenjapol Northern Illinois University 1
Kimchi to Kim Chic
In the past, South Korea’s best known export was
Kimchi
, spicy cabbage dish. Now, this country is exporting the spicy pop culture or
Kim Chic
.
2
Korean Wave
韩流
韓流 한류 3
Korean Wave (Hallyu)
• It was coined in China in mid-1999 by Beijing journalists.
• Taiwanese media sources argue that Taiwan is the original center of the Korean wave phenomenon.
4
Korean Wave (Hallyu)
• The dissemination of Korean popular culture, primarily through the mass media, and its broad popularity outside of Korea (Sang-Yeon Sung, Indiana University, 2006).
• A wave of enthusiasm for South Korean pop culture that’s sweeping Asia (Louisa Lim, NPR, 2006).
5
Korean Wave in Asia
Korean wave spread to East Asia like Japan, Taiwan and China before coming to Southeast Asia.
6
Korean Wave in Southeast Asia
Then, the Korean wave hit Southeast Asian countries including Thailand .
7
Thailand-Korea Relations
• 1389 – 1392 King Kongyang & King Ramesuan (Ayuthaya Kingdom) • 1950 Korean war 8
Thailand-Korea Relations
• October 1, 1958 Thailand established diplomatic relations with the Republic of Korea.
•October, 2008 Thailand and Korea celebrated 50 years of relationship.
9
Aridang (1980)
Video clip of a Thai film called ‘Aridang’ ( http :// www .
youtube .
com / watch?v
= 6l4diPFTlUA&feature = related ) 10
Korean wave in Thailand
• TV series • movies • music • games • food • fashion • tourism 11
Autumn in my heart
Video clip of a Korean drama called ‘Autumn in my heart’ http :// www .
youtube .
com / watch?v
= 7KQo5aAmXe0&feature = related 12
Dae Jung Geum (Jewel in the Palace)
Video clip of a Korean drama called ‘Dae Jung Geum’ http :// www .
youtube .
com / watch?v
= VVW6wiaagvI 13
Korean pop songs/singers
Video clip of a Korean singer called ‘Rain’ http :// www .
youtube .
com / watch?v
= OyLoNTrqfaA&feature = related 14
Influences of Korean wave
Original version http :// www .
youtube .
com / watch?v
= z2zWrYtsGFY Covered version http :// www .
youtube .
com / watch?v
= 031N31B4EvM 15
Influences of Korean wave
Video clip of a Thai singer called ‘Bie’ http :// www .
youtube .
com / watch?v
= 881VwcvtJtc 16
Thai singers in Korea
Video clip of a Thai singer called ‘Ice’ http :// www .
youtube .
com / watch?v
= Vlu8vhKyiE0&feature = related 17
Korean drama filmed in Thailand
Video clip of a Korean drama called ‘Full House’ http :// www .
youtube .
com / watch?v
= VOmV_FK3HsA&feature = related 18
Korean Language Curriculum University Prince of Songkla University (Pattani) Chulalongkorn University Burapha University Ramkhamhaeng University Mahasarakham University Naresuan University Srinakharinwirot University Prince of Songkla University (Phuket/Hadyai) Silpakorn Univesity Thammasat University Khon Kaen University Rajapat Chiangmai University
Source: Burapha University, Thailand
Elective
1986 1991 1995 1995 1998 1998 1999 2000 2000 2002 2003 1995
Courses Minor
1997 1996 1995 2001 2002
Major
2001 2000 2005 2005 2003 2001 19
Center for Korean Studies
• Institute of Asian Studies of Chulalongkorn University • Institute of East Asian Studies of Thammasat University •Center for Korean Studies of Ramkhamhaeng University •Center for Korean Studies of Burapha University •Center for Korean Studies of Prince of Songkla University, Pattani Campus 20
Tourism Industry
The Korean Tourism Organization has promoted Dae Jung Geum-oriented tourism in Asia, and the U.S. The main outdoor sets built by MBC for shooting of the drama were purchased by the South Korean government and opened as the Dae Jung Geum Theme Park in 2004.
21
Tourism Industry
“Over the last three years, there’s been a 30-percent increase in foreigners coming to have plastic surgery. It’s all because of Korean wave.”
Dr. Chung Jong Pil, Cinderella Plastic Surgery Clinic, Seoul, Korea, 2006 22
Plastic surgery tour
Thai people, particularly young people, started to fly to Seoul to improve their looks with a surgical makeover.
Surgery costs started from $6,000.
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Future of Korean wave
“There never was a Korean wave. Rather, what we are seeing is globalization in its latest iteration and Korea was the first country in Asia to fully embrace the idea.”
Mark James Russell, 2008 24
Source: Bangkok Post
Future of Korean wave
“
Singapore is following Korea's footsteps in making the country an entertainment hub and so, in the next 10 years, Thais may become hooked on Singaporean series instead
.
”
Attaphon Na Bangxang, True Visions' chief program and content officer, Thailand 25