Transcript Slide 1

What is it?
Fashion is a current trend or style in clothes
that is popular with a group of people
for a time
Why do we need it?
We follow fashion for a number of reasons:
people like change, we tire of old styles, we like to
be noticed, some feel it is a status symbol
How is it created?
Some changes occur through developments
in the textile industry – new fabrics, new
construction processes
Who creates it?
Fashion designers targeting different sectors
of the market introduce changes
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How a designer dress is created
Design
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Research
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Make
Evaluate
THE DESIGN PROCESS
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Creating and Influencing the
Fashion Image
Fashion image is what people are wearing or
admire at a particular period of time.
Why do we admire a particular style one
day and dismiss it at another?
Its depends on what is
the popular trend at
the time. Whether we
choose styles that are
figure hugging that
show off our body
shape like skinny jeans
or leggings, or we
cover up, hide our
figures in for example
loose clothing – summer
maxi clothing for
example.
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The favoured shape or silhouette
determines the style of our
clothes
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The Makers of Fashion
Fashion is created by designers who work
for the fashion houses around the world
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The main fashion capitals are:
LONDON
NEW YORK
Fashion began in the 19th
century with high class
dressmakers making
clothes for the upper
classes and royalty.
Designs were copied,
restyling the garments
rather than new designs.
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This changed when
Charles Frederick Worth
created the first ever
collection which he
presented to his clients
on models.
The beginning of a
fashion collection as we
know it today.
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Teenagers and Street Style
Teenagers have always played an important role in
the development of trends. This began in the
1950’s when the youths of the day wore clothing
that reflected their interests for a particular type
of music.
Rock & Roll:
Mods and
Rockers,
Teddy boys
with pointed
shoes and
flicked
hairstyles
Girls with
large fuller
skirts with
yards of nylon
petticoats
underneath
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Beatlemania
– 1960’s
Straight
line
jackets
and the
mini skirt
for girls
Punk
- mid 70’s
Vibrant
hair
Black
clothes
and
make-up
Mixtures
of layers
held
together
by safety
pins and
chains
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Influences on Fashion
Media > Lifestyle > History > New Technology
MEDIA: TV, Films, Magazines featuring
street/music trends, and lesser known young
designers
LIFESTYLE:
More
leisure/sporting
influence
Travel – increase
in leisure wear,
Contemporary
styles influenced
by traditional
garments in
other countries
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Issey Miyake
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HISTORICAL INFLUENCES
Fashion designers take
inspiration from other
periods in history
Vivienne Westwood has
had a major influence
on modern fashion,
many of her designs
have been inspired by
historical trends
This is called revivalist
fashion
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Vivienne
Westwood
Mini Crini
collection
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Vivienne
Westwood
Anglo-mania
scribble print
corset top
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NEW TECHNOLOGY
New technology leads to developments in fabrics which inspire
designers
Space travel has led to many new developments in fabrics
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STREET STYLE
Youth groups or youth sub-cultures
Social Class > Ethnic Origin >Age > Religion > Politics
Features which help to characterise different subcultures:
 Strong group identity - reflected in uniformity of dress.
 Desire for self-expression – making a stand against
society’s values: ‘hippies’, ‘punks.’
 Individuality – different from other groups.
 Sense of territory – frequenting certain places,
discouraging others.
 Creativity - original clothes and hairstyles.
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Fashion aimed at very
wealthy individuals who
can afford to pay for
one-off exclusive
designs
HAUTE COUTURE
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Designers or
couturiers generate
ideas for each season
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Each designer
produces a collection
of garments which are
modelled to an invited
audience twice a year
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Customers who can
afford it, can order
from these collections
for the coming season
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FASHION DESIGNERS
PARIS
John Galliano – Dior
Christian Lacroix –Christian Lacroix
Carl Lagerfeld – Chanel
John Paul Gautier - John Paul Gautier
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LONDON
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Vivienne Westwood - Vivienne Westwood
Matthew Williamson- Matthew Williamson
Jasper Conran - Jasper Conran
Calvin Klein – Calvin Klein
Ralph Lauren – Ralph Lauren
Donna Karen – Donna Karen DKNY
Donatella Versace – Versace
Giorgio Armani – Armani
TOKYO
Issey Miyake - Issey Miyake
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Ready–to-Wear Prêt-à-Porter
A ready-to-wear collection is aimed at wealthy
individuals who are prepared to pay for a well designed
garment but cannot afford the one-off designs
produced by the top fashion houses
Larger quantities are
produced
Sold in up-market
retail chains stores
Some large multiple
department stores
also sell ready–towear collections e.g.
Julian Macdonald at
Debenhams
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INDUSTRIAL CLOTHING MANUFACTURE
mass production
 Aimed at mass market with clear target groups
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 All sizes gathered from statistical analysis of
body sizes
 Garments produced in limited range of sizes
 No individual influence on styles
 A wide range of styles to choose from
Large scale manufacture means garments are
cheaper to produce:
 Large workforce, large factories, availability of
machinery
 Bulk buying of raw materials can reduce costs
 Manufacturing in bulk reduces labour costs
 Styling is simplified
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BESPOKE
DIFFUSION
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Clothing made
specifically for
individual clients
Tailors – suits
Wedding dresses
People with unusual
body proportions –
very tall
Matthew
Williamson
Muse
Collection
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Diffusion line collections are garment
ranges designed to be available in high
fashion boutiques
Garments can still cost hundreds of pounds
but not as much as couturier designs
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ON THE CATWALK
INSPIRATION
PERSONAL
EXPERIENCES &
FROM THE
WORLD AROUND
THEM
THIS FORMS THE
BASIS OF THEIR
IDEAS FOR THE
COLLECTION
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SILHOUETTES
UNDERLYING
TRENDS
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DESIGNS
FABRICS
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STORYBOARDS
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STORYBOARDS
(MOOD BOARDS)
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Helps develop a
theme:
colour palette
fabric swatches
basic sketches
for shape and style
features
ideas for trims and
fastenings
fabric designs
First sketches are
developed based on the
details contained in the
storyboard.
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First samples are made.
The collection begins to
take shape.
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DEVELOPMENT OF THE COLLECTION
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The team work
together to produce
the final collection.
The designer works
on sketches that
are technically
correct so that the
pattern cutters and
machinists can
make the garments.
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Toiles (or prototypes)
are made and
checked for fit,
style, proportions,
fabrics details,
alterations are made
is necessary.
THE SHOW
Completed garments are stored ready for the show.
A venue is booked.
Tickets are sent to an invited audience and the fashion
press.
FASHION FORECASTERS
Market research specialists and analysts who specialise in
predicting emerging trends and make suggestions for
future seasons.
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