Member Services and Digital Commerce Collaboration

© GSMA 2014 July 2014 Restricted - Confidential Information © GSM Association 2014 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy

Member Services Team

Vicky Sleight Senior Director Member Services Julia Higginson Senior Database Manager Gregory Geodjenian Senior Manager Member Services Nazia Haque Database Administrator

© GSMA 2014

Shafiq Karim Eloqua Co-ordinator Hana Jelinkova Member Services Co-ordinator Anita Tewarrie Member Services Co-ordinator Clare Mabin Membership Manager

Digital Commerce liaison

Types of Membership

Full Membership: 801 •

Operators

Associate Membership: 260 •

Manufacturers/Suppliers

© GSMA 2014 Rapporteur: 4 •

Committed to LTE or wishing to Roam on GSM

Target: £22.9m

Membership Benefits

Participation In:

Regional Interest Group events (full members only) GSMA Working Groups & initiatives (full members only) Creation/influence on use cases, guidelines and government lobbying © GSMA 2014 GSMA Mobile World Congress, Mobile Asia Expo & Mobile 360s CEO invite to annual Mobile World Summit Industry thought leadership

Membership Benefits

Full access:

Discounts on GSMA Intelligence subscription fee GSMA Strategic Agenda and Business Plan Networking with GSMA Membership Industry research reports Meeting & Event calendar Members Database and contact details GSMA information, documents, white papers, e-newsletters Webcast updates Education Sessions © GSMA 2014

InfoCentre²

Membership Tools and Benefits:

Working Groups © GSMA 2014 Marketing Opportunities Regional Interest Groups Advanced Search Programmes

Member Services Remit

 Acquisition and retention [£22.9m]  Identify member needs & drive  Member Satisfaction  Member Communications  Customer care  Member database control & updates  Deliver / maintain / improve services & benefits © GSMA 2014

Database



INFOCENTRE 2 – Members extranet



Data Protection - MEMBER SERVICES INTRANET for more information

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ELOQUA – Email marketing tool

 

SALESFORCE – CRM (relationship management) tool Data Request Form

• ensure that the data you are using is up-to-date • complies to data protection rules (i.e. optouts have been removed) 

Check any existing lists

• for UP-TO-DATE member status • No Spreadsheets – data must be reviewed by database team 

Emails to 50+ contacts

Must be sent via Eloqua 

Updates -

forward to [email protected]

Infocentre

2

– a collaborative communication tool for use by GSMA members and GSMA staff © GSMA 2014

Collaboration with programmes

Encourage members to become involved in GSMA programmes which shape the industry: Become more engaged with Digital Commerce Participate in Digital Commerce projects Showcase digital commerce products and services Contribute to White Papers and other technical documents Network with key industry colleagues within the ecosystem © GSMA 2014

Best Practice – Digital Commerce

 Inform Member Services who you are talking to  Find out if a member, if not, encourage them to join (if relevant)  Make sure correct type of agreement is in place: – NDA for ongoing flow of information between parties – NMPA for organisations contributing to a project deliverable but not members (or not relevant to be members)  Advise Member Services of any event/workshop etc. – Invite Member Services to attend – Share list of attendees – Highlight companies of interest Laura and Janette are the Digital Commerce liaison with Member Services – please refer to them if you need help.

© GSMA 2014

Incentive for Digital Commerce

Membership fees £99,000 = You receive: £1,000 £74,500 = £49,500 = £ 700 £ 450 £24,500 = £ 450 £14,500 = £ 9,900 = £ 450 £ 450 © GSMA 2014

Any questions?

Thank you © GSMA 2014