Transcript FISHERMAN`S FRIEND Content Management System (CMS)

ONLINE PLATFORM – WEBSITE &
SOCIAL MEDIA
FISHERMAN’S FRIEND official web-site
(http://www.fishermansfriend.com)
Available:
Australia, China, Hong Kong, Indonesia, Malaysia, Singapore,
Thailand, Vietnam and more……..
Choose your
country here
FISHERMAN’S FRIEND official web-site
Home Page
FISHERMAN’S FRIEND official web-site
Product Shot
Flavor Name
Description
Product
FISHERMAN’S FRIEND official web-site
Heritage
Section
Contains a FISHERMAN’S
FRIEND timeline.
FISHERMAN’S FRIEND official web-site
Noticeboard
Section
FISHERMAN’S FRIEND official web-site
Click to see the details of each
images/ video/ event/ news
FISHERMAN’S FRIEND Content Management
System (CMS)
• Web-site URL:
www.fishermansfriend.com/Umbraco
• Login ID: ff-country name
• Password: Sent by email
FISHERMAN’S FRIEND Content Management System
(CMS)
Save
Save & publish
Preview
Every heading
corresponds to a page
on the Web Site.
FISHERMAN’S FRIEND Content Management System
(CMS)
Create
Upload images or files
FISHERMAN’S FRIEND Content Management System
(CMS)
Give a name
Create a File/
Folder/ Image
FISHERMAN’S FRIEND Content Management System
(CMS)
2. Click Save
1. Choose the
file from PC
FISHERMAN’S FRIEND Content Management System
(CMS)
4. Click Save & publish
2. Input Details
1. Create Event
3. Choose Image
FISHERMAN’S FRIEND Content Management System
(CMS)
Upload to Web-Site
Image Size Requirements
Listing image
(110 px x 80 px) in jpg or png format
Main image
(580 px x 420 px) in jpg
or png format
Image Size Requirements
Listing image
(94 px x 60 px) in jpg or png format
Main image
Landscape (400 px x 240 px)
or
Portrait (215 px x 320 px)
Image Size Requirements
Tile image
At least 400 px wide and can
be as tall as it wants
Image Size Requirements
Full Size image
1110 px x 740 px
User Manual
Download the Website User Manual from
www.ff-library.com -> Assets page
SOCIAL MEDIA
FISHERMAN’S FRIEND Facebook Fan page (Indonesia)
Landing Page
FISHERMAN’S FRIEND Facebook Fan page (Indonesia)
News feed
Promotion message
FISHERMAN’S FRIEND Facebook Fan page (Thailand)
Landing Page
FISHERMAN’S FRIEND Facebook Fan page (Thailand)
News Feed
New TVC
FISHERMAN’S FRIEND Facebook Fan page (Thailand)
Promotion
Update
FISHERMAN’S FRIEND “Memang Ada Kick” Facebook
page (Malaysia)
FISHERMAN’S FRIEND “Memang Ada Kick” Facebook
page (Malaysia)
FISHERMAN’S FRIEND Facebook Fan page (Vietnam)
Landing Page
Some suggestions for Facebook Marketing
1.
It’s Fun to be Young
–
2.
Get Personal
–
3.
To make your customers feel special is to give them control and autonomy
Consistently participate
–
5.
Create very personal campaigns to penetrate into the mind-set of the
people
Appreciate and recognize your fans
–
4.
“Fun” can be defined as a lot of things – surprise, achievement, win,
collaboration, sensation
Upload post regularly and quickly respond to questions
Images work
–
Facebook’s research shows that photo albums, pictures, and videos
increase engagement more than a 100 per cent, more than content without
visuals.
Logo Usage and Guidelines
• PLEASE GO THROUGH THE BRAND
MANUAL AND ALL COMMUNICATION
MATERIAL MUST BE DEVELOPED WITH
THE FULL COOPERATION AND GET FINAL
APPROVAL OF IMPEX MANAGEMENT
COMPANY LIMITED.