Transcript Slide 1

2010 Grinspoon Institute Conference
"Telling Our Stories"
What’s Your Story?
Can You Tell It?
Can You Sell It?
Natasha Dresner
Consultant/Mentor, GIJP
[email protected]
November 21st, 2010
“I swear it was sixfeet tall and at least
two hundred pounds
– I fought it for an
hour and almost
had it in the water
when the line
snapped”
The 10 Commandments
of
Good
Storytelling
The 10 Commandments of
Good Storytelling
#1
Stories
are always
about people
The 10 Commandments of
Good Storytelling
#2
Your
protagonist
must want
something
The 10 Commandments of
Good Storytelling
#3
Fix
your story
in time
and space
The 10 Commandments of
Good Storytelling
#4
Let your
characters
speak for
themselves
The 10 Commandments of
Good Storytelling
#5
Surprise
the audience
The 10 Commandments of
Good Storytelling
#6
Speak
the audience’s
language
The 10 Commandments of
Good Storytelling
#7
Stir up
emotions
The 10 Commandments of
Good Storytelling
#8
Stories
don’t tell
– they show
The 10 Commandments of
Good Storytelling
#9
Include a
“moment
of truth”
The 10 Commandments of
Good Storytelling
# 10
Stories
must
have
meaning
NEVER GIVE UP!
The 10 Commandments of Good Storytelling
1. Stories are always about people
2. Your protagonist must want something
3. Fix your story in time and space
4. Let your characters speak for themselves
5. Surprise the audience
6. Speak the audience’s language
7. Stir up emotions
8. Stories don’t tell – they show
9. Include a “moment of truth”
10.Stories must have meaning
Why are some
stories meaningful
and memorable to us
and others are not?
So, What’s Your Story?
So, What’s Your Story?
How can my story have
the greatest impact?
The 3 stages of your 3-minute story:
1. “BEFORE”
2. “INTERVENTION”
3. “AFTER”
What is Your Donor’s Story?
Ask QUESTIONS and LISTEN:
23
25
Never underestimate
the power of one step.
What skill do you have today
that you learned at camp?
How many places are there to share
about the impact of camp?
How is this
for a
fundraising
idea?!
RESOURCES
This Presentation:
http://gijp.org/uploadDocs/3/conf2010-nd-whatsyourstory.pptx
Electronic Handout for this Session:
http://gijp.org/uploadDocs/3/conf2010-nd-whatsyourstory.pdf
PEJE Storytelling Resource:
http://www.peje.org/networking/communities_of_practice/summ
aries/story-marketing-tool-web.pdf
Andy Goodman’s site:
www.agoodmanonline.com
2010 Grinspoon Institute Conference
"Telling Our Stories"
What’s Your Story?
Can You Tell It?
Can You Sell It?
Natasha Dresner
Consultant/Mentor, GIJP
[email protected]
November 21st, 2010