Transcript Library Workshop for BUS 2120 - Hong Kong Baptist University

Library Workshop for Preparation of Honours Project
Information Research Strategies
In Business Research
• Identify types of information needed
• Locate information sources using library tools
• Use effective search techniques
• Identify Library’s Subscribed Business Databases
• Compile a Bibliography
• Access to Resources Beyond HKBU Library
May 2008
Confessions of a Librarian
I use Google.
Everyday.
Your Topic and Possible Information Resources
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Define your scope of study (a
focused topic, currency, region, etc.)
SCOPE of RESEARCH
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Identify types of information resources
INFORMATION RESOURCES
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Colonel Harland Sanders; parent
company KFC; Tricon Global; stocks;
competitior activity; tech impacts;
suppliers; government policy;
consumers; financial records; human
resources; business direction; social
trends; consumer behaviour; marketing;
public opinion; H5N1 chicken disease;
genetically modified foods ………..
Specific aspect of a broad area
Currency / time frame
Geographical area
Language of publication
Single or Multidisciplinary approach, e.g.
the application of IT in accounting
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Books (facts, not necessary updated)
Journal articles
Newspapers
Films, videos and broadcasts
Conference papers
Surveys/Research reports (primary data)
Theses
Statistics
Standards
Patents
Directories
Dictionaries/Encyclopedias
Law/Ordinances
Companies’ annual reports and accounts
Financial/Security/Investment Data
Industry/Market Info.
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Locate Information Sources using Library Tools
CATALOGUE FOR:
•Books, eBooks
•Journals/Magazine Titles
•Newspaper Titles
•Multimedia
DATABASES FOR:
•Journal/Magazine Articles
•Newspaper Articles
•Theses, Conference
Papers, etc.
Confessions of a Librarian II
I find Google
faster and easier
than Library
Resources
Use Effective Search Strategies
≠
Library catalogue / Databases
search mechanism BUT similar
SEARCH TECHNIQUES EXAMPLE
 employee AND motivation
 Credit analysis OR risk assessment
 corporate governance [no quote!]
 risk assessment AND NOT financial
 sharehold* | organi?ation
 marketing within # models
 field search, e.g. t: (in title); s: (in subject);
a: (in author)
intitle:
“Chinese economic development” CANNOT find titles with
“China’s economic and political development”, “Economic
development in China”, etc.
Formulate your Search – a Sample
1.
Define your search topic
Be specific; try to write it in the form of a question.
What are the latest strategies for retaining staff?
2.
Identify the main concepts
Ignore “soft” words or connectors e.g. effect, improve
retention, staff, (strategies)
3.
Create a list of possible search terms
retention, retain, retaining, retain*
staff, employee*, worker*
4.
Combine your search terms appropriately
* - variant endings of
a word
AND – narrows search,
use between concepts
OR – broadens search,
use between synonyms
(retention or retain*)
and
(staff or employee* or worker*)
( ) – orders search,
use to keep your
synonyms together
Something New!
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Field Search (Keyword=XXX)
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To search the keyword in a particular field
To avoid retrieving irrelevant records
S: compensation
compensation
Keyword
Keyword search:
search:
21
Irrelevant
Relevanttoto“compensation”
“compensation”
ininmanagement
managementcontext
context
Subject in Employee fringe benefits,
compensation management
Subject in Brazilians, Alien labor, Japan
Applications
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Finding Topics in Management
Case Studies
E.g. s:(case stud??? OR 案例 OR 個案研究)
AND <specific area>
Corporate Governance
E.g. s: corporate governance
E.g. s: directors of corporations
E.g. s: board of directors
Small Businesses
E.g. s: small business* AND <topic>
E.g. s: small business* AND (governance OR
manag*)
Publications of the Institute for
Enterprise Development &
Management Research (formerly
Business Research Centre)
E.g. (a:business research centre OR
institute for enterprise development
and management research)
Applications
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Finding Company Information
General Company Directories
E.g. s:(corporation* OR compan* OR business
enterprise*) AND s:( director???)
E.g. Fortune 500 at:
http://money.cnn.com/magazines/fortune/fortune500
E.g. a: Dun AND s: directories (Finding Dun’s &
Bradstreet Directories
E.g. a: Standard AND s: directories (Finding
Standard and Poor’s Directories)
Competitors Information
Company Annual Report
Irasia.com
Access up-to-date information on companies listed in
South East Asia, e.g. annual and interim reports,
company profiles, stock quotes and charts, news, etc.
Allows searching by company name, stock ticker
symbol, industry sector.
http://203.194.162.10/listco/list/hk/index.htm
Main board listed companies: annual/interim reports
Main board listed companies: corporate documents
Compiled by HK Exchange and Clearing
E.g. s: <company name>
E.g. s: coca cola
Company Information
Securities (disclosure of interests) daily summaries.
Ownership data of HK companies
http://www.hkexnews.hk/listedco/sdi/sdicalendar.asp ( up to 31 March 2003)
http://sdinotice.hkex.com.hk/di/NSHome.aspx?src=MAIN&lang=EN&in=1 (after April 1 2003)
Applications
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Finding Topics in Marketing Research
Market Research/ Industry Survey/
Market Share/Consumer Behavior/
E.g. s:(industr???) AND s:<specific industry>
E.g. s:(industr???) AND s:(automobile* OR motor Consumption
Industry Background
vehicle*)
Brand Names/ Product Info.
E.g. s:(brand* OR trademark* OR
商標 OR 商品)
Country Profile/ Country Report
E.g. a:Economist Intelligence Unit AND
t:(country report OR country profile))
Economic Indicators
E.g. a:Economist Intelligence Unit AND
t:(country report OR country profile))
E.g. a:(World Economic Forum OR IMD) AND
competitiveness
E.g. subject = market surveys
E.g. Title: Market Report on… (Report published by the
TDC)
E.g. Title: Doing Business in…
E.g. Title: Business Profile series (Report published by
the HSBC Group)
E.g. Title: World Bank Country Study
E.g. s:(market OR consum*) AND (survey* OR research*
OR forecast* OR statistic* OR市場調查) AND <specific
industry>
E.g. s:industr??? AND s:(survey* OR statistic*)
• Profiles of HK Major Service Industries (TDC)
http://www.tdctrade.com/main/si/servicei.htm
• Profiles of HK Major Manufacturing Industries (TDC)
http://www.tdctrade.com/main/industries/industry.htm
• TradePort: Market Research
Find country and market reports from the "Buy USA
database" and country, business and finance
surveys from the Economist.com.
http://www.tradeport.org/research/index.html
Applications
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Finding Statistical Information
Statistical publications
E.g. <country> AND <topic> AND s:statistic*
E.g. 中國 AND (農村 OR 鄉鎮) AND s:統計
OFFICIAL STATISTICS
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Hong Kong Annual Digest of Statistics (香港統計年刊)
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Hong Kong Monthly Digest of Statistics (香港統計月刊) and its “featured
articles 專題文章”
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Hong Kong Social and Economic Trends (香港社會及經濟趨勢)
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Census & Statistics Dept. Hong Kong Statistics (Online) at:
http://www.censtatd.gov.hk/ (Under “Statistics by Subject” & “Social Topics Studies”)
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Business Statistics Online (Trade Development Council) at:
http://stat.tdctrade.com/?w_sid=194&w_pid=690&w_nid=10407&w
_cid=7&w_idt=1900-01-01 (including trade statistics, trade in services,
employment statistics, GDP, foreign companies in HK, etc.)
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Departmental Annual Report.
Hong Kong Monetary Authority. Statistics.
http://www.info.gov.hk/hkma/eng/statistics/index.htm ( “Economic & financial data for HK”,
“Monthly statistical bulletin” which contains financial statistics including the “Residential
mortgage survey”)
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Property Market Statistics (Rating and Valuation Dept.) at:
http://www.rvd.gov.hk/en/publications/pro-review.htm
UNOFFICIAL STATISTICS
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Non-profit organizations and political parties
Applications
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Finding Stock Market Information
Trading Records
1. SEHK monthly bulletin (formerly The Securities
Journal. Trading Record 1990-97)
Contains trading records from 1998-2001
Web site: HKEX: Data & Statistics: Securities Market
(current volumes) at:
http://www.hkex.com.hk/markdata/markstat/mmdata.htm
2. Cash market, traded options, growth enterprise
market…quotations (1999-2003)
Contains data of all sales records, daily and weekly
quotations
Web site: HKEX: Data & Statistics: Securities Market:
Market Data: Daily quotations & Weekly quotations
http://www.hkex.com.hk/markdata/quot/qtn.asp
3. Hang Seng Index Data
Contains daily closing of all ordinaries index, trading
value and volume of deals, market capitalization, etc.
from 1986 onwards
Web site: HKEX: Data & Statistics: Securities Market:
Statistics: Statistics Archive
http://www.hkex.com.hk/data/markstat/statarchive.htm
1. BigCharts
Access to interactive charts, quotes, reports
and indicators on over 50,000 stocks,
mutual funds and market indexes. Users
can search by symbol, industry, fund name
and access historical quotes. Online
charting offers a wide range of user defined
options, e.g. choice of time frame, various
price statistics, comparison charts, various
data analysis features.
http://bigcharts.marketwatch.com/
2. Taiwan Securities and Futures
Information Centre
Look up financial and other stock
information of listed companies in Taiwan
http://www.sfi.org.tw/english/
Confessions of a Librarian III
I may look
exhausted.
But I’m just
getting started!!!
Major Electronic Resources in Accountancy & Business
Current Events
Finding journal articles, reports
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ABI/INFORM Global (ProQuest)
Accounting & Tax with Standards (ProQuest)
Banking Information Source (ProQuest)
ABI/INFORM Trade & Industry, etc.
Economic Intelligence Unit: Country Profile/
Country Report in EBSCOhost – Military &
Government Coll.
Emerald Fulltext
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WiseNews
Lexis-Nexis Academic
HK TV Programs Db.
Speech/Interview Articles
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Academic Research Library
Academic Search Elite
E-Books
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EconLit
NBER Working Paper Series
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PAIS International
Columbia International Affairs Online (CIAO)
World Economic Outlook Reports
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China Journal Net 中國期刊網-經濟政治與法律專輯
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NetLibrary
Ebrary
Apabi e-books 方正數字圖書館
Safari Tech Books Online
E-Reference Tools
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中國人物庫 (1991-)
中國統計數據庫 (1995- )
中國上市公司文獻庫 in China InfoBank (GB)
中國法律法規庫 in China InfoBank (GB)
iSinoLaw (coming soon)
Formulate your Search – Your Turn!
1.
Define your search topic
Be specific; try to write it in the form of a question.
How can we improve performance through motivating employees?
2.
Identify the main concepts
Ignore “soft” words or connectors e.g. effect, improve
performance, motivating, employees
3.
Create a list of possible search terms
performance, productivity
motivating, motivate, motivation, motivat*
employees, staff
4.
Combine your search terms appropriately
(performance or productivity)
and
motivat*
and
(staff or employee*)
* - variant endings of
a word
AND – narrows search,
use between concepts
OR – broadens search,
use between synonyms
( ) – orders search,
use to keep your
synonyms together
ABI/INFORM GLOBAL (part of ProQuest)
ABI/INFORM GLOBAL (part of ProQuest)
ABI/INFORM GLOBAL (part of ProQuest)
Access to Resources Beyond HKBU Library –Final-Year
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Apply for a Reader's Card to access other Hong Kong
University Libraries
 HK$50 per application
 valid for one academic year (Aug-July)
 Application form and one photo required – ask at Reference Desk
Request books that our Library does not hold or that have been
checked out, but that are held by other libraries with the status
"AVAILABLE" through Hong Kong Academic Library Link
(HKALL)
Online Interlibrary Loan Request
 First 20 articles per academic year free of charge
 Web-based HKBU ILL System
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First-time user registration
Keep track of the status of requests online
Retrieve electronic articles on desktop
HK$5 charge for each additional article filled by local libraries.
Compile your Bibliography
Citation Management
Software
Functions:
• Import references directly from major databases or enter manually
• Create bibliographies and in-text citations
• Access your references from any location via the Web
Register for a personal RefWorks account at:
http://www.hkbu.edu.hk/refworks/account.php
(one working day is required to process your request)
Unit 2.2: Citing Information Resources
@Library Tutorials
Confessions of a Librarian IV
Ask a Librarian
… or I’ll be forced
to spend my day
on FaceBook!