Transcript Vorwort

TecDoc Informations System GmbH
C.A.F. Shanghai
June 7th, 2007
www.tecdoc.net
Agenda
1. Actual project status
• translation
• vehicle table
• trademark protection
• copy protection
• data entry
2. Distribution strategy
3. Next steps
4. Outlook
www.tecdoc.net
Translation of data base & user interfaces
• TecDoc China office responsible
• made by professional automotive translator
(thanks to Wenzhe Tan)
• Online access to translation database since May 21st, 2007
• 50% already done
• Finalization / Deadline : June 22nd, 2007
• Release : DVD 4/2007
www.tecdoc.net
TecDoc criteria for vehicle identification
A positive identification is required before a vehicle can be
entered into the TecDoc vehicle database. TecDoc requires
eight compulsory criteria for such identification:
1. Manufacturer
2. Model Series
3. Body Type
4. Drive Type
5. Engine Type
6. Engine Output (in kW/HP)
7. Technical Engine Capacity
8. Engine ID Code
Apart from the above criteria, a vehicle can be described in
detail by specifying the following information:
Engine capacity in litre
Body Type
Model Generation
Model Year from/to
Fuel Type
Number of cylinders
Number of valves
www.tecdoc.net
Vehicle Table Asia/Pacific
Asiatic Carpark
Country
New KType for
CountryCode
Valid Ktypes
for country
20400
20200
20000
Australien
600
19571
Hongkong
299
19270
Indien
339
19310
Japan
1081
20052
Malaysia
413
19384
Neuseeland
563
19534
China (Taiwan)
542
19513
Indonesien
381
19352
Korea
(Republik)
406
19377
Philippinen
274
19245
Singapur
260
19231
Thailand
380
19351
1212
20183
248
19219
19800
Vehicles
Australien
Hongkong
19600
Indien
Japan
19400
Malaysia
Neuseeland
China (Taiwan)
19200
Indonesien
Korea (Republik)
19000
Philippinen
Singapur
Thailand
18800
China (Volksrepublik)
Vietnam
18600
1
China
(Volksrepublik)
Countries
Models: 250
KTypes : 1504 (+ 300 since last 2 month)
Engines : 312
www.tecdoc.net
Vietnam
Current VM´s of Asia/Pacific Vehicle Table
ACURA
BUICK (GM)
DAF
FORD (USA)
HOLDEN
MAHINDRA
PEUGEOT
ALFA ROMEO
CADILLAC
(GM)
DAIHATSU
FOTON
HONDA
MARUTI
PORSCHE
AMERICAN
MOTORS
CATERHAM
DAIMLER
(Jaguar)
FUQI
HUALI (TianjinFAW)
MASERATI
RENAULT
ASIA MOTORS
CHERY
DONGNAN
(Soueast)
GMC
HYUNDAI
MAZDA
SHANGHAIMAPLE
ASTON
MARTIN
CHEVROLET
(GM)
ETSONG (FAW
Yizhong)
GONON
INFINITI
MERCEDES
SSANGYONG
AUDI
CHRYSLER
(USA)
EUNOS
GREAT WALL
ISUZU (GM)
MITSUBISHI
SUBARU
AVIA
CITROEN
FENGSHEN
HAINAN
JAGUAR
MITSUOKA
SUZUKI
BAOLONG
DACIA
FENGXING
(DongfengLiuzhou)
HANJIANG
JEEP
(Chrysler)
MORGAN
TATA
BENTLEY
DADI
FIAT
HARBIN (FAW)
LAMBORGHINI
NISSAN
TOYOTA
BMW
DAEWOO
FORD (Europe)
HINDUSTAN
LOTUS
OPEL
TVR
www.tecdoc.net
VOLKSWAGEN
New VM´s for Asia/Pacific Vehicle Table
Brillance Jinbei
• CHERY
• LIEBAO
•
•
NEW DADI (Musso)
•
ETSONG (FAW Yizhong)
•
GREAT WALL
•
MITSUOKA
•
SHANGHAI-MAPLE (Geely)
•
BAOLONG
•
JIEFANG
•
JIANGHAN
•
JILIN Tongtian
•
ZHENGZHOU
•
ZHONGXING
•
•
WANFENG
Jiangling Motors / Landwind
www.tecdoc.net
Trademark protection
 International Trademark protection incl. China
Trademark TecDoc
Trademark TecDoc & logo
Trademark TecDoc (chinese letters)
www.tecdoc.net
done
done
done
TecDoc CD/DVD copy-protection / process description




The TecDoc CD/DVD is copied

What does the copyprotection do?

The .exe file is protected by an encryption algorithm
that changes the bit sample on each TecDoc
CD/DVD.

This encryption can not be copied because the bit
sample is not copyable.

When the copy should be started, the .exe is not
usable due to the wrong bit sample.
The installation of the copy runs without
any problems
When the copy is started, the
copyprotection asks for the original
TecDoc CD/DVD
When the original TecDoc CD/DVD is
not inserted, the program does not start
www.tecdoc.net
TecDoc CD/DVD online activation / process description

The original TecDoc CD/DVD is
installed
 The program is started for the first time
 The customer is asked to insert the
code taken from the booklet
 The code is verified online against a
server hosted in Germany by TecDoc
 If the verification of the code is
successful, the program is registrated
and started correctly
 If the verification is not sucessfull, an
error message appears – the
programm cannot be started

Each CD/DVD has a code in the booklet for the
usage of one installation.

For multiple usages (network installations) of the
TecDoc CD/DVD a code can be generated by
TecDoc on customer-request.

If the system, the TecDoc CD/DVD is installed on, is
not online, the code can be verified on another
system and transfered to the initial computer.

The code is about 20+ digits long and cannot be
cracked by present technoligies.

The whole integration demands an invest approx.
50.000.-€.
Data entry
Key success factor:
Most possible linked spareparts from
datasuppliers
to TecDoc vehicle tables means most benefit for
users !
To understand the data entry strategy of global
parts suppliers:
Scenario 1: Local productmanagement is
resonsible for data entry
Scenario2 : only central productmanagement is
responsible for data entry
Data supplier´s feedback still ´missing!
www.tecdoc.net
Next action -shortterm
• Installation of data entry tool
locally
• Training
• Data entry work via TecDoc
data service
www.tecdoc.net
Distribution strategy
Distribution Channels
Automotive Parts Supplier
50 Importer
WD
5000
150
Retail/ Jobber
Installer
100.000
Roadmap „China“ 2007
TecDoc China Forecast
40.000
35.000
30.000
25.000
Volume 20.000
15.000
10.000
5.000
0
WebCat
DVD Sample
DVD sell out
2006 2007 2008 2009 2010
Year
www.tecdoc.net
Next steps I
 linking spare parts by data suppliers
to be continued
 data entry tool training locally
a.s.a.p.
 set up distribution strategy with CAF
Q4/2007
Next steps I - details
Key success factor:
Use the distribution power of CAF for quick success and penetration of the
market in an efficient way.
Parallel own market questionaire operated by TecDoc Shanghai office
to expand the knowledge of local requirements to a wider extend
 to understand and to use the routes to market from each TecDoc
supporter
-TecDoc to present to local dealer conventions (agreed Hella)
-Use installer contacts of data suppliers to present TecDoc
 evaluate customized TecDoc DVD as own brand
electronical catalogue (TRW)
www.tecdoc.net
Next steps II
 found TecDoc China company
Q1/2008
 implementation of local technical
support for vehicle table & DMM
Q1/2008
Long-term strategy...
Long-term strategy is to offer apart from DVD a wider
range of TecDoc products to the Chinese Aftermarket:
 WEB CATALOG
 Personalized DVD
 Personalized online Catalogue
 PRINT
www.tecdoc.net