Transcript Document

Social Media Basics
For Healthcare Professionals
Presented by Susan Rose RN, MSN
2012
Alternate title of this presentation:
Everything you always wanted to
know about social media *
*But were
afraid to ask
Communication
Choices
are as many as there are
different kinds of treats
on the ice cream truck
First here was US Postal (snail) mail, phone.
Then came along home computers with email, internet
websites.
Now the new millennium with social platforms,
mobile computer in Smart phones, texting and more!
What is exactly IS Social Media?
- Web-based and mobile
based technologies
which are used to turn
communication into
interactive dialogue
between organizations and
individuals.
- A group of
Internet-based applications
that allow the creation and
exchange of usergenerated content.
* You Tube is also a type of
Social Media due to text and
video comments left for the video
seen.
Types of Social Media
other styles…
Group email ( reply to all list- serve)
Interaction on web sites ( Guest books -Funeral condolences on web site)
Blogs and Guest Bloggers.
http://www.youtube.com/watch?v=mSwmsBFxXes (UPMC)
Today’s focus is
Facebook, Linked-In and Twitter
Social Media saves lives
http://www.mnn.com/green-tech/computers/photos/7-times-social-networkingsaved-lives/more-than-just-fun
the E patient
Nursing Organization
offering it all to members
Let’s follow AHNA
American Holistic Nurses Association.
Founded in 1981, partly as a response to major changes
in health care delivery that were transforming the work of nurses
in hospital settings. Nursing care was becoming less and less
patient and wellness centered and the founding of AHNA was a
response and the call for a solution.
Today there are over 5,700 members,
all connecting to holistic nursing and each other in many ways.
Like the children at the ice cream truck some of us
will prefer one type over the other, and some will want it all.
Website www.ahna.org
Then Came - Facebook
Facebook is a social networking service and website launched in February 2004,
As of May 2012[update], Facebook has over 900 million active users,
more than half of them using Facebook on a mobile device.[4]
Users must register before using the site, after which they may create a personal profile,
add other users as friends, and exchange messages,
including automatic notifications when they update their profile.
Additionally, users may join common-interest user groups,
organized by workplace, school or college, or other characteristics.
http://www.youtube.com/watch?v=8R1NOu_fQHs&feature=fvwrel
https://www.facebook.com/TriStateHolisticNurses
18 AHNA local Chapter have their own facebook!
You can
Also create
Special
Event
Pages
In addition to
Your site
And see
Who is
Coming!
RSVP via
Facebook
Special
Topic –
Not just
company FB
but HR page
for example
What is linkedin?
LinkedIn is the world’s largest professional network with over
120 million members and growing rapidly. LinkedIn connects you
to your trusted contacts and helps you exchange knowledge,
ideas, and opportunities with a broader network of
professionals.
http://www.youtube.com/watch?v=ZVlUwwgOfKw&feature=relmfu
AHNA on
AHMA on
Holistic Pittsburgh Linked In Group
Twitter
- A microblogging service that enables its users to send and read
text-based posts of up to 140 characters, known as "tweets".
It was created in March 2006 and rapidly gained worldwide
popularity, with over 140 million active users as of 2012,[5]
generating over 340 million tweets daily
and handling over 1.6 billion search queries per day.
Since its launch, the Twitter website has become one of the top
10 most visited on the Internet, and has been described as "the
text messaging of the Internet.
http://www.youtube.com/watch?v=-4tCn2KTLro&feature=related
AHNA on
AHMA on
Local Twitter – follow!
Social media in reversethe bad review – Yelp
Be aware that your nursing care may
be reviewed!
http://www.youtube.com/watch?v=6V
Dr1RA0NMQ
http://www.youtube.com/watch?v=5Y
Gc4zOqozo
http://www.transparency.org/
Curiosity and Concern
( just so you cant say you weren't warned)
Review Policies of ANA AMA
And Hippa Concerns- see State
Board info
In Summary,
We have covered What is Social Media and given
examples in Facebook Linkedin and Twitter.
Social media can
be a route to
more knowledge
and better patient
( And Self )
Care. Thank you