Mansfield BID
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Transcript Mansfield BID
Sarah Nelson – BID Manager
• Town centre website - over 4500 hits a month - Over 12,000 views of
pages are made per month
• ‘I Love Mansfield’ scheme to encourage civic pride with:
- 4,000 likes on the I Love Mansfield
- 6,000 Members of the ‘I Love Mansfield’ ‘Privilege card
- Trent Barton Mango Bus cards - 50,000 members
• Extensive media promotions through local newspapers / radio/ bus
advertising / leaflet promotions
• A dedicated press officer
• ‘Down Town’ Town Centre Magazine and/ or ‘Your Evening Out in
Mansfield’ brochure - both having over 10,000 copies produced and
distributed to only local residents, Tourist Information Centres, Hotels
and high footfall destinations
Event / Promotion Example
When
Outcome / Impact
Swing Dance
May
560 tickets sold
Spitfire event
May
Footfall increased by 12.6%
Spring Wedding Fayre
May
Footfall increased by 25.6%
Summer evening Market
July
Footfall increased by 9.9%
Best Dressed window
Competition
Town Centre Treasure Hunt
Dec
3,900 votes cast
Easter / Christmas
2,600 children took part
Customer Service Awards
Sept
35 Businesses took part
Summer Beach
Aug
Footfall increased by 3.8%
Christmas Light Switch on (in
conjunction with local
authority)
Nov
Over 8500 people attended
Mansfield’s Garden Festival
Sept
Over 10,000 people attended
Annual extension to the fabulous
Christmas lights to expand the lights
through all of the town centre where
ever possible
• ‘Town Centre Shopping Guide’ and
‘Your Evening out in Mansfield’
10,000 copies are produced for
circulation
The installation of 150 Yearly
hanging baskets and planters
Silver winners in Britain in Bloom
Award for the town centre
Improvement of empty shop
frontages
•
New key gateway signage installed
welcoming visitors to Mansfield
•
A NEW £47,000 way finding signage
scheme has been installed, funds
raised and project managed by the
BID team.
•
Funding and installation gained
from Nottinghamshire County
Council to refresh and install new
directional signage in to the town
Designing out crime in particular
hotspot areas
Improved gateway and wayfinding
signage
Dressing town for major events such
as the Olympics
FREE Wi-Fi for all visitors - on average 3000 IP requests an hour
Runners up of the Great British High Street award for the Market Town
Category
1 of 29 towns to be awarded the Healthy High Street Campaign with
support from Boots, M&S, Santander and Co-Op
Access to better rates for gas, electricity and insurance saving
collectively over £40,526 to date
Facilitation and chairing of Mansfield’s Town Team accessing over
£10,000 additional funds during 2013 for the town centre
Granted £20,000 from NCC to conduct a scoping exercise to apply for a
large NHL fund
Regular Free Workshops including Fire Risk Assesment and First Aid
Training
Customer Service Awards
Event
Date
Easter treasure hunt &best dressed window
4th April – 19th April
Purple Flag Celebrations
25th April 5pm onwards
International Clean Up Mansfield day
12th June
Summer Magazine
June onwards
Independent retailer month
4th July onwards
Summer Holiday Events
6 weeks holiday
Rock and Roll Dance
4th September evening
Horticultural and Baking festival
5th & 6th September
Customer Service awards
September
Sports Heritage Event
24th October
Winter Magazine
November
Xmas treasure hunt & best dressed window
16th Nov – 18th Dec
Xmas Dance and Craft & Food Market
4th 5th & 6th Dec