Transcript Mansfield BID

Sarah Nelson – BID Manager
• Town centre website - over 4500 hits a month - Over 12,000 views of
pages are made per month
• ‘I Love Mansfield’ scheme to encourage civic pride with:
- 4,000 likes on the I Love Mansfield
- 6,000 Members of the ‘I Love Mansfield’ ‘Privilege card
- Trent Barton Mango Bus cards - 50,000 members
• Extensive media promotions through local newspapers / radio/ bus
advertising / leaflet promotions
• A dedicated press officer
• ‘Down Town’ Town Centre Magazine and/ or ‘Your Evening Out in
Mansfield’ brochure - both having over 10,000 copies produced and
distributed to only local residents, Tourist Information Centres, Hotels
and high footfall destinations
Event / Promotion Example
When
Outcome / Impact
Swing Dance
May
560 tickets sold
Spitfire event
May
Footfall increased by 12.6%
Spring Wedding Fayre
May
Footfall increased by 25.6%
Summer evening Market
July
Footfall increased by 9.9%
Best Dressed window
Competition
Town Centre Treasure Hunt
Dec
3,900 votes cast
Easter / Christmas
2,600 children took part
Customer Service Awards
Sept
35 Businesses took part
Summer Beach
Aug
Footfall increased by 3.8%
Christmas Light Switch on (in
conjunction with local
authority)
Nov
Over 8500 people attended
Mansfield’s Garden Festival
Sept
Over 10,000 people attended
 Annual extension to the fabulous
Christmas lights to expand the lights
through all of the town centre where
ever possible
• ‘Town Centre Shopping Guide’ and
‘Your Evening out in Mansfield’
10,000 copies are produced for
circulation
 The installation of 150 Yearly
hanging baskets and planters
 Silver winners in Britain in Bloom
Award for the town centre
 Improvement of empty shop
frontages
•
New key gateway signage installed
welcoming visitors to Mansfield
•
A NEW £47,000 way finding signage
scheme has been installed, funds
raised and project managed by the
BID team.
•
Funding and installation gained
from Nottinghamshire County
Council to refresh and install new
directional signage in to the town
 Designing out crime in particular
hotspot areas
 Improved gateway and wayfinding
signage
 Dressing town for major events such
as the Olympics
 FREE Wi-Fi for all visitors - on average 3000 IP requests an hour
 Runners up of the Great British High Street award for the Market Town
Category
 1 of 29 towns to be awarded the Healthy High Street Campaign with
support from Boots, M&S, Santander and Co-Op
 Access to better rates for gas, electricity and insurance saving
collectively over £40,526 to date
 Facilitation and chairing of Mansfield’s Town Team accessing over
£10,000 additional funds during 2013 for the town centre
 Granted £20,000 from NCC to conduct a scoping exercise to apply for a
large NHL fund
 Regular Free Workshops including Fire Risk Assesment and First Aid
Training
 Customer Service Awards
Event
Date
Easter treasure hunt &best dressed window
4th April – 19th April
Purple Flag Celebrations
25th April 5pm onwards
International Clean Up Mansfield day
12th June
Summer Magazine
June onwards
Independent retailer month
4th July onwards
Summer Holiday Events
6 weeks holiday
Rock and Roll Dance
4th September evening
Horticultural and Baking festival
5th & 6th September
Customer Service awards
September
Sports Heritage Event
24th October
Winter Magazine
November
Xmas treasure hunt & best dressed window
16th Nov – 18th Dec
Xmas Dance and Craft & Food Market
4th 5th & 6th Dec