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A Great Pitch
Baris Karadogan
ComVentures
6/1/2006
Format Of This Presentation
14 Key slides, and what each should say.
Example Right Answers
—Fictitious Online Dating Co.
“What is the VC is thinking?”
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Mission Statement
One liner about the company
“Amazon.com for dating”
“Why should I be interested in this?”
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Market
How big is it? How is it growing?
100M singles in the US, 150M in Europe
—Online dating is $20/mo
“Can I build a billion dollar company?”
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Problem
How big is the customer’s problem?
Finding a soul mate is hard, takes time.
“Can I get good gross margins?”
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Solution To Problem
What is your unique solution?
We will build an accurate matching engine.
“Why hasn’t anybody done this before?”
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Team
Name
—Experience
Built a service and got 10M subs before.
“Would I bet my children’s future on them?”
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Technology
What is the key technology? Is it defensible?
Patented accurate matching engine.
“Will it take 1 or 5 years to do it?”
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Customers
Who is paying for the product?
We launched and have 200K users.
“Does the value proposition hold water?”
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Per Customer Economics
Most Important Slide…
Universal across all businesses
—What will customers pay?
—What is the cost of goods?
—What are costs to acquire customer?
—What are costs to service customer?
—What is churn?
“What’s a customer worth?”
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Go To Market
How do you get in front of the customer?
We advertise online.
“How will the channel affect the company?”
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Milestones
When is beta, when is product ready?
This round will get us to 2M users.
“Where will this financing get me? Can I
exit or get a step up?”
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Financials
Income Statement, Balance Sheet, CF
Our numbers realistic even if they are off
by 2x.
“Are these numbers credible?”
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Competition
2x2 matrix
—Most important variables in the axes
It will take 3 years for others to catch up.
“Does this team understand their
competition?”
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Financing History
How much money raised to date? What are
you raising now?
We’ve been frugal and will continue to be so.
“Who are these investors? Do I trust them?”
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Why This VC?
Why do you want this investor?
You can help us with xyz relationships.
“Flattery will get you anywhere!”
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