Transcript Give ‘em What They Want
Give ‘em What They Want:
Patron-Driven Collection Development
Hope Barton
, Associate University Librarian, Services, U of Iowa
Mike Wright
, Acquisitions & Rapid Cataloging, U of Iowa
Kit Clatanoff
, Collection Development Manager, YBP
Karen Fischer
, Collections Analysis & Planning, U of Iowa Charleston Conference | Nov. 4, 2010
Our Ebook History
• Vague exploration of e-books across publishers and disciplines (2007-2009) • CIC 2009 Consortium for Library Initiatives Conference: Off the Shelf: Defining Collection Services http://www.cic.net/Home/Calendar/Confere nces/Library/2009/Home.aspx
Off the Shelf: Rick Lugg
Kent Study: Use of library materials: The University of Pittsburgh Study. Books in library and Information science, v. 26. New York, M. Dekker, 1979
Off the Shelf: Lugg cont’d
• 39.8% monographs never circulated during their first 6 years • For books that didn’t circulate in first 2 years, chances of ever circulating were 1 in 4 • If a book didn’t circulate within first 6 years, chances of ever circulating were 1 in 50
Off the Shelf: Lugg cont’d
• 54.2% of titles purchased in 1969 would not have been ordered if at least 2 uses were established as a criterion for a cost effective acquisitions program • At ARL institutions, 56% of books never circulate
Off the Shelf: Dennis Dillon
• Among ARL libraries, printed books on median have an 8% chance of circulating in any given year, or once every 12.5 years • Conclusion: Books are an underperforming asset
E-books, here we come!
• Initial conversation with our friends at YBP, ALA Annual, July 2009 • Full discussion with YBP about our PDA needs, post ALA, July 2009 • PDA pilot with YPB/Ebrary began late August 2009 • From pilot to production, fall 2010
Specifics for PDA
• Ebooks only • Non-mediated approach to title acquisition by patrons • Instantaneous access to the ebook • Duplication control against ebooks owned by the University
Specifics
• UI deposited $25K to start • 10 uses would trigger a purchase • PDA pilot would not be announced to the public • ebrary would provide MARC records to load into our catalog
Specifics
• Initial offering of 100K titles – no attempt to limit other than de-duplication against ebrary’s Academic Complete set • Synergies of the Universe: by accident we loaded only 19K titles; this may have saved the pilot
Specifics
• By Nov. 30 (started Oct. 1) we spent $28K on 262 titles; weekly spend amount was increasing • Clearly this was not sustainable given our finances • Rather than bail, we regrouped
PDA2: The Fix
• While pleased with user response, the pace was unsustainable • In conversation with YBP we decided to run the PDA title list against our virtual approval profile – Also applied YBP’s “pop” filter – Limited set to titles from 2008 on
PDA2: The Fix
• We had also purchased ebook collections from Wiley, Elsevier, and Springer; those were blocked • When the results came in, fewer than 600 titles remained • Date limitation was changed back to 2005 – boosted number to 9K
Working Pilot – YBP Mechanics
• Bring in PDA titles from ebrary • Profile titles against U Iowa requirements • Return to ebrary for MARC information • Titles loaded to UIA catalog
Print Profile Requirements
• 105 Exclusions in LC Subjects • 31 Exclusions in Non-Subjects • 2,000 Exclusions by Publisher/Series • Exclusion of any duplicate editions
Beyond Print Requirements
• Low number of titles in the initial profiling against print offered alternative solutions: • Alter the ebook profiling requirements • Adopt an ebook profile to match the print requirements exactly.
PDA Profile Requirements
• Exclude Academic Complete titles • Exclude ebooks owned by the library • Exclude Popular and Juvenile titles • Exclude LC Classes K-KZD • Limit by price • Exclude specified publisher offerings
PDA Now
• ebrary added add’l titles which went through the same limits, bringing collection to about 12K • Even though new titles aren’t being added by ebrary for now users continue to buy from the existing stock
PDA – Next Phase
• Development at YBP and ebrary for the next phase of the PDA tied to feedback from our beta partners
PDA – Next Phase
• Use of YBP profiling methodology • Weekly updates to PDA pool based on the individual library profile • New purchase triggers with ebrary
New Trigger Definition
• Viewing 10 pages of the body of a book in a single session • Any copy or print • Time-based use of a book for 10 minutes or more
PDA – Next Phase
• Short term loans • Duplication detection • Up-to-date PDA purchase history in GOBI
PDA – Next Phase
• Ongoing dialogue is key
Usage Analysis
• 11-12 months of data for usage and PDA purchases (Sept/Oct ‘09 – Sept ‘10) • 12,947 PDA titles in catalog | 47,367 Academic Complete titles (subscription) in catalog • “user session” = how many times a patron uses a book in unique ebrary sessions
PDA Spending
PDA Publishers
PDA Publishers con’t
Amacom analysis
PDA Subject Analysis
PDA Usage – Most used titles
PDA Usage
PDA & Print Duplicates
• 714 PDA titles purchased in 11-month period • 166 print duplicates (23%)
Print Duplicates Circulation Stats
Print PDA Duplicates – publication date
Total ebrary Title Usage – 11 mos.
Title Usage – most used publishers
Title Usage – average use/title
University Presses – user sessions
University Presses – avg. use/title
Title Usage- Subject Analysis
Most used ebrary titles
Future analyses
• YBP and ebrary will share data – coming early 2011.
• Hope to get better data to analyze the subscription titles from ebrary.
• Statistics will change with ebrary’s change to definition of a “trigger” for purchase (Oct ‘10).
Conclusions & Questions
• Publishers are interested in all the data.
• What does PDA mean for collection management policies? For budget allocations?
• Ebooks data and management - in it’s infancy.
• Changes in our collection development practices • Trust the patron!
Copyright Copyright 2010 by Hope Barton, Kit Clatanoff, Karen Fischer, and Michael Wright, This work is copyrighted under the Creative Commons Attribution Non Commercial 3.0 License. See: http://creativecommons.org/licenses/by-nc/3.0/