Transcript AGENCY CREDENTIALS - Nguyen Hoang SINH

AGENCY
CREDENTIALS
Content
About Us
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Founder
Our Approach to PR
Scope of Services
Strategic Communications Model
Working Process
Our Deliverables
Core Resources
Portforlios
Contact point
About Us
We have a combined experience of 10 years in marketing
communications and media relations
We provide PR solutions to clients nationwide
A strong team of highly experienced and professional
staff
Uncompromising commitment to quality services
One-on-one personal attention
Goal oriented, integrity and dedication
Founder
Nguyen Hoang Sinh, Managing Director
Sinh offers clients the benefits of his 10 years of
experience in journalism, marketing communications,
media relations and university-level teaching.
Prior to founding VietwordMedia, Sinh was a Media
Relations Manager for a top public relations agency,
Pioneer Communications, serving major corporate
clients including ACCA, Abbott, Coca-Cola, NokiaSiemens Networks and PG Bank…
Sinh began his career as a Marketing Executive at Bien
Hoa Confectionery Corporation (Bibica) and then
served as a Sub-editor for Thoi bao Kinh te Sai Gon
(Saigon Times Group). He graduated from Curtin
University of Technology, Australia with a master in
Marketing. Sinh also lectures on public relations at Ho
Chi Minh City Open University.
Our Approach
Brand-centered approach to PR
services
Enhancing the value of clients’
brands and their relationships with
key stakeholders
Successful companies and products
must be able to reach customers on
an emotional level
Credibility and reputation are the
foundation of corporate success
Scope of Services
PR strategy
Event management
Brand marketing
Media relations
Corporate philanthropy
Corporate hospitality management
Crisis communications
Strategic
Communications Model
The Way We Work
Report and evaluation
Process control
Implementation
Detailed planning
Present final proposal
Client feedback
Present concept
PR strategy analysis
Study & research
Market/industry analysis
Client brief
Our Network of Contacts
GOVERNMENT OFFICE
Our Deliverables
Strategic Counseling
We never leave anything to chances – We
plan ahead
One contact point
It’s not everyone’s responsibility it’s
someone’s responsibility
Commitment and dedication
We succeed by enabling our clients to
succeed
Our Deliverables
Result orientation
Bottom line results are the only things
that matter
Reasonable cost
The costs of our services are significantly
lower than the value we deliver
Confidentiality
We respect a confidential relationship
between us and our clients
Core Resources
In terms of media relations, VietwordMedia has developed
an extensive media network across the country
We have access to the top level of some leading
publications such as Thanh Nien, Saigon Giai Phong, Lao
Dong, Hanoi Moi, Tien Phong, Vietnam Investment
Review, Thuong Mai (Commerce), Saigon Times…
Our experienced team of former news reporters
understand deeply the way the media works in Vietnam
Portfolio
LIST OF KEY CAMPAINGS
Media Relations
o Software Copyright Education - Microsoft
o Promoting ACCA International Qualification
o ACE Life Firmly Gain Share
Event Management
o PG Bank Official Launch
o ARISTON New Product Launch/Road Show
Software Copyright Education Campaign – 2007
Challenges:
Software piracy – the biggest headache
Almost no law respect
Weak law enforcement capabilities
Authorities not yet serious about enforcing IPR regulations
Local system builders keep using illegal software
Strategy
 Must give them a wake up call through education and
communications channels
Media Campaign for ACCA Vietnam
Promote ACCA as the leading
international accounting
degree in Vietnam
ACCA degree is now regarded
by accounting and auditing
professionals as a “must-have”
qualification
ACCA has become closely
associated with the
development of Vietnam’s
accounting industry
Media Campaign for PG BANK Office Opening
Ceremony
ACE LIFE FIRMLY GAIN SHARE OF
VIETNAM’S LIFE INSURANCE MARKET
Creating a
comparative
advantage for ACE
Life
Highlighting ACE
Life’s outstanding
success in 2007
despite the
unfavorable
situation of
Vietnam’s
insurance industry.
ARISTON MARKETING CAMPAIGN - ROADSHOW 2007
ARISTON MARKETING CAMPAIGN - NEW PRODUCT
LAUNCH
Why Us ?
We commit to
delivering great
results through
Strategic
Thinking
Audiences and client
needs insight
Well-planned
Execution
Great
Results
Deep understanding of
the media
Maximizing
visibility
Contact Us
VietwordMedia
261/37/18 Chu Van An, Ward 12, Binh Thanh Dist.
HCMC, Vietnam
Tel: (08) 3516 1982
Fax: (08) 6283 8411
E-mail: [email protected]
www.vietwordmedia.com