Transcript A Chinese Entrepreneur Shi Yuzhu

A Chinese Entrepreneur
Shi Yuzhu
Presenter: Zhang Nan(Ann)
ESL-156 Comparative Culture Studies
Instructor: Professor Lyra Riabov
Outline
Introduction
Initial Enterprise
His Failure
Succeed Again
Conclusion
References
Introduction
 Born in Huaiyuan of Anhui
Province in 1962

Graduated from Mathematics
Department of Zhejiang University
in 1984

got software master degree from
Shenzhen University in 1989
Shi yuzhu

Succeeded—Failed—Succeed
Again
Initial Enterprise
In
1989, invent Chinese operation software
“Giant Han Card”, 4 months, 1 million RMB
In
1991, set up Giant Company, Chinese
laptop; Chinese hand-writing computer
In
1993, 360 million RMB profit
The
second largest private hi-tech enterprise
Initial Enterprise
In
1994, healthcare production “Naohuangjin”
In
1995, 12 kinds of healthcare productions,
100 million RMB advertisement
“Forbes”
as the rich section 8th
Naohuangjin
His Failure
In 1992, designed Giant Building of 38-storey, changed from
38 to 70-storey, the highest in China
In 1994, the building was started, finished in 3 years
Need over 1 billion RMB, collect 100 million RMB without
bank loan
In 1996-1997, fell into financial crisis because of the building
The first negative in China, Giant company existed in name
only
Succeed Again
In
1999, set up science and technology
company, “Naobaijin”
“Gifts
to send Naobaijin”
In
2001, repaid 100 million owed to the
buyer of Giant Building
In
2004, sold production technology,
assembly line and brand by 1.2 billion RMB
Naobaijin
Succeed Again
In
2004, set up “Zheng Tu Network, started
online game, over 1 million users
”ZT Online
PTP, Giant Online and King of
Kings III
ZT
In
2007, Giant Interactive Group Inc.
launch stock in NYSE, GA
King of Kings III
Giant Online
Conclusion
A famous failure in China
Advertisement is important
 “I do not have contempt for the rules, just create rules”
References
 http://hxtc.china.cn/news/txt/2007-10/15/content_9058186.htm
 http://www.cognet.cn/shiyuzhu's%20Column/shiyuzhu_jianli_e
ng.html
 http://chinaentrepreneur.blogspot.com/2007/11/reduction-shiyuzhu-i-have-no-chance-of.html
 http://www.itzhe.cn/news/20080324/117034_2.html
 Giant Interactive Group Inc.