Transcript Lenovo Marketing Transformation

ThinkCentre® Edge
Lenovo Brand Positioning
Technology For Those Who Do
Lenovo designs tools for those who are driven by accomplishment. Individuals who live for the opportunity to roll up their sleeves, achieve
great feats, and leave their mark on the world around them. Lenovo creates Technology For Those Who Do.
ThinkPad Edge: ‘Do Machines’ for Small Business
Succeed with Style
Lenovo
Technology For Those Who Do
Do Machines for large business
Do Machines for small business
Do Machines for consumers
Succeed with Substance
Succeed with Style
Inspire Creativity
Time is Money
Time is Money
Simplify
Innovate with Intent
Innovate with Focus
Go the Distance
Time is Money
Captivate & Entertain
Do Machines for anywhere
Explore from Anywhere
• Dependable performance in the boardroom, at the café, or behind a
desk. The sleek, progressive design turns heads and makes a lasting
impression.
• Built-in features and services drive down immediate and long-term
costs. These products empower employees and businesses to get
more out of each day- more uptime, more efficiency, more done.
Innovate with Focus
• Every tool is carefully developed with purposeful intent to ensure an
enhanced experience for small business customers. Products are
built for everyday achievers, and favor streamlined usability features
over complex functionality so that users are more productive.
ThinkCentre Edge 71z
Wow Features
Succeed with Style:
• Sleek, stylish design with no
cable clutter makes workspaces
look stylish and organized
• VESA mount with multiple
mounting options allow for
placement anywhere (support
“feet” are even removable)
Time is Money:
• Energy Star 5.0 and EPEAT
Silver certifications use less
power with greater efficiency…
saving you more money
• Super fast 26 second boot time
Innovate with Focus:
• Space saving design leaves up
to 70% more room on your
desktop versus traditional
tower/monitor combinations
• Innovative security features help
keep the PC & your data secure
ThinkCentre Edge
SERIES POSITIONING STATEMENT
PRODUCTS IN SERIES
ThinkCentre Edge products are stylish desktop PCs with dependable performance, enhanced
multimedia, and convenient space-saving features… modern desktop computing for the small
business.
ThinkCentre Edge 91z
ThinkCentre Edge 71z
ThinkCentre Edge 71z
IS
IS NOT
 stylish, space-saving business PC that is easy to set-up & use
 all-in-one PC specifically developed for the SMB market
 designed to address mainstream productivity needs
 stylish business PC tower [Try ThinkCentre M91]
 equipped with vPro or touchscreen capability [Try ThinkCentre M90z]
 equipped with a graphics card for high-powered graphics
applications [Try ThinkCentre Edge 91z]
TARGET AUDIENCE: Style-Conscious Small Business Professional
The Style-Conscious Small Business Professional needs a full powered professional grade PC that fits-in with their stylish environmentwhether on a store counter or in a home office. While a traditional tower computer may have the power to tackle any task, it isn’t a fit for the
environment… and an iMac isn’t compatible with their existing software, infrastructure, or budget. This customer wants a solution that is
convenient, attractive, easy to set-up, and energy-efficient.
IS SOMEONE
IS NOT SOMEONE
 who wants to project a cool, modern image
 who cares about being productive and energy-efficient
 doesn’t want to spend a lot of money for an increase in style
 who would prefer to hide their PC under the desk
 who wants the most raw power regardless of the task at hand
 who will pay any price for the “cool” factor
SAMPLE PROFILE
“My name is Ratana, and I work as a paralegal in a local law firm. For my line of work I need computer that will help me gather
and compile research for case preparation, and will also blend seamlessly with my work environment. I spend a lot of time at
work and am frequently meeting with clients, witnesses, and peers- so I need my office to look ‘just right’. I‘d consider buying
an iMac but they’re overpriced and I’m concerned that they won’t run all of my software programs. I want something that will
turn heads and help me get the job done without being outside of our budget.”
ThinkCentre Edge 71z
PRODUCT POSITIONING STATEMENT
For those who need a reliable computer with an attractive, contemporary design, the ThinkCentre Edge 71z is a mainstream all-in-one
desktop with dependable performance, enhanced multimedia, and convenient space-saving features.
KEY SPECS
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Intel® Core™ i5 processor
Up to Windows 7 Ultimate
20" widescreen display (16:9)
Up to 8GB 1333MHz DDR3 SODIMM
Up to 1TB HDD @7200rpm (optional SSD upgrade)
Integrated Wi-Fi connectivity (optional)
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6 USB ports (2 side, 4 rear)
Up to DVD-R/CD-RW drive
Integrated graphics
Display Port Video Out for Dual Independent Display (optional)
1.3 megapixel webcam, integrated microphone, & internal stereo speakers
6-in-1 card reader (optional)
Spill-resistant wireless keyboard and mouse (optional)
Success with Style
• Sleek, stylish design with no cable clutter makes any workspace look stylish and organized
• Contemporary island-style keyboard design
• VESA mount with multiple mounting options allow you to place it anywhere (support “feet” are even removable)
Time is Money
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Energy Star 5.0 and EPEAT Silver certifications use less power with greater efficiency… saving you more money
Power Manager software utility provides custom settings for the optimal balance of energy usage and performance
Super fast 26 second boot time
Fast and easy to set up with only one wire to plug in
Innovate with Focus
• Space saving design leaves up to 70% more room on your desktop versus traditional tower/monitor combinations (the wireless keyboard
even slides underneath to save additional space)
• Comes with spill-resistant wireless keyboard with simplified function keys and wireless mouse
• Innovative features like Auto PC Lock, BIOS USB disable, Computrace support, and a Kensington chassis lock help keep the PC and your
data secure
• Rubberized handle makes moving or repositioning the PC a snap
• Display Port Video Out for Dual Independent Display (optional)