Transcript Division of Enrollment Management

Division of Enrollment Management
University of Wisconsin-Madison
Kauffman Seminar
February 29, 2008
What is enrollment management?
• Using data to project (and manage)
enrollment in various populations (new
freshman, transfer, ethnic minorities, etc.)
• Integrating decision making and support
services to realize campus ideals for a strong
and efficient pipeline
Key divisional goals for 2008
• Upgrade ISIS software v9.0
• Launch a collaborative development effort to improve
access (fund-raising!)
• Implement a relationship building website
• Broaden outreach efforts with schools and colleges
• Build an e-scholarship application
• Develop an on-line Course Guide
• Launch a curricular data “hub”
• Collaborate with others on campus to implement an
enterprise imaging system
Challenges
and how we’re responding
• Admissions (increasing applications, expectations
and market demands)
• Defining “need”
• Resources* to get the work done
• Convincing people that we all need to work
differently (from transfer admissions to common
scholarships and course information)
* time, people and money
Access and College Admissions:
Who Gets In… and Why?
Office of Admissions
Plan for Today
• Characteristics/Trends - Freshman
Class
• Admission Criteria, Policies, and Tips
• Future Demographics
Office of Admissions
Characteristics & Trends
• Academic Qualifications
• Non-Academic Qualifications
• Gender & Residency
• Race/Ethnicity
Office of Admissions
Freshman Applications
and Enrollment
26,000
24,000
22,000
20,000
Applications
18,000
16,000
14,000
12,000
Appls
Fresh Class
10,000
8,000
6,000
4,000
2,000
0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Office of Admissions
Freshman Class Averages
2007 Fresh Class
• Rank in Class
89.4%
• Acad. Grade Point Avg.
3.68
• ACT Composite
28.0
• SAT Total
1886
Office of Admissions
Academic Qualifications
Class Rank
ACT Comp
28
90
89
89
89
90
89
87
87
27
26
88
88
25
87
24
86
07
20
06
20
05
20
04
20
20
20
20
20
19
03
21
02
84
01
22
00
85
99
23
98
86
19
Class Rank
89
89
ACT Composite
91
Office of Admissions
Academic Qualifications
ACT Composite
SAT Total
United States
21.2
1511
State of Wisconsin
22.3
1750
UW-Madison
28.0
1886
Office of Admissions
Accomplishments
• 70% worked a part-time job
• 63% earned a varsity letter
• 52% received a leadership award
• 22% performed in a professional music
group
• 22% won a community service award
Office of Admissions
Gender
Gender
% Women
60%
58%
56%
54%
52%
50%
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Office of Admissions
Residency
6,000
5,000
4,000
3,000
2,000
Wisc Non-Res Minn
1,000
0
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Office of Admissions
% of WI High School Graduates Enrolling
as Freshmen at UW-Madison
Wisconsin Resident Access
6.50%
6.25%
6.00%
5.75%
5.50%
5.25%
5.00%
1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007
Freshman Class Year
Office of Admissions
Feeder High Schools
•
•
•
•
•
•
•
•
•
•
Madison Memorial
Arrowhead
Middleton
New Trier (IL)
Madison West
Brookfield Central
Shorewood
Verona Area
Homestead
Nicolet (Glendale)
68
61
53
47
46
46
45
43
43
41
Office of Admissions
Feeder Counties
• Dane
508
• Waukesha
459
• Milwaukee
440
• Cook (IL)
282
• Hennepin (MN)
253
• Brown
171
• Dakota (MN)
143
• Outagamie
135
• Lake (IL)
127
• Ozaukee
110
Office of Admissions
Feeder States
• Wisconsin
3,508
• Minnesota
721
• Illinois
587
• New York
211
• California
132
• New Jersey
90
• Massachusetts
59
• Maryland
44
• Pennsylvania
43
• Michigan
39
Office of Admissions
International Students
Home Countries
• Korea, Republic of
126
• China
85
• Taiwan, Republic of China
25
• Hong Kong
22
• Singapore
13
• India
12
• Malaysia
12
• Canada
10
• Indonesia
7
• Kuwait
6
Office of Admissions
Feeder Schools- Transfers
Non-UW System Institutions
Madison Area Technical College
Univ. of Minnesota – Twin Cities
Marquette University
Edgewood College
267
62
23
18
UW System Institutions
UW Milwaukee
UW Eau Claire
UW La Crosse
UW Whitewater
148
74
71
53
Office of Admissions
Ethnic and Racial Diversity
900
Afr Amer
800
Latino
Nat Amer
Asian
700
600
500
400
300
200
100
0
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Office of Admissions
Admission Criteria,
Policies, and Tips
Office of Admissions
Admissions Procedures
• Rolling admission - apply early
• Most applicants are admitted
• Holistic review
• Apply electronically
Office of Admissions
Guidelines for Admission
• Curriculum (honors, AP, trend)
• Rank in class and grades
• Test scores
• Personal statement and
recommendations
• Other factors
Office of Admissions
Other Factors
• Special characteristics
• Extracurricular activities
• Significant UW ties
Office of Admissions
Preparing for College - Tips
• Attend a great high school
• Take the best courses
• Do well (all A’s)
• Write well
• Meaningful work and volunteer
• Pre-college summer programs
Office of Admissions
Future Demographics
Office of Admissions
U.S. High School Graduates
3,500,000
3,150,000
2,800,000
2,450,000
2,100,000
1,750,000
1,400,000
1,050,000
700,000
350,000
0
94 95
96 97 98 99
White
00 01 02
Black
03 04 05
Asian
06 07 08 09
Hispanic
10 11 12
American Indian
13 14 15 16
17 18
Non-Public
Office of Admissions
Wisconsin High School
Graduates
72,000
57,600
43,200
28,800
14,400
0
93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18
White
Black
Asian
Hispanic Hispanic
American Indian
Non-Public
Office of Admissions
Student Financial Services
Our Mission...
• To provide access to financial resources for all students,
particularly those from economically disadvantaged backgrounds,
in a fair, sensitive and confidential manner
• To inform and educate students and their families about financial
options
• To continually improve our services so students may take the best
advantage of their educational opportunities
OSFS SERVES ENTIRE UW-MADISON
STUDENT BODY
•
Applicants
undergrad, grad and professional
•
Continuing students
undergrad, grad and professional
•
Borrowers in Repayment
Perkins and institutional loans
•
Employers
Federal Student Work Study Program
Student Job Center for other employment opportunities
AID AWARDED IN 2006-07
• $285,633,441 to
22,546 recipients
17,091 undergraduates
5455 grads/professional
WHAT IS FINANCIAL AID?
• Grants, Scholarships, Loans and Work
• Financial resources to assist students with educational
expenses
• An access tool
NEED BASED AID
Need based aid requires a “needs” test for
eligibility
– WHEG, Federal Pell Grant, Federal Perkins Loan,
Federal Work Study
– Generally uses Federal (Congressional) Methodology
for determining aid eligibility
MERIT BASED AID
Merit based aid rewards special achievement,
skills or other attributes that are not necessarily
tied to need
Academic Excellence Scholarship, athletic
scholarships, National Merit Scholarship, general
scholarships, fellowships, assistantships
NEED/MERIT BASED HYBRID
• Some scholarships have a need component
–
–
–
-
Gates Millennium Scholarship
Some National Merit Scholarships
Lawton Grant
Misc. service club scholarships
WHAT IS FINANCIAL NEED?
• Cost of Attendance
– EFC
= Need
• UW-Madison example (cost of education for 2007-08, resident)
• $18,188
• - 2,500 EFC
=$15,688 Need
UNMET FINANCIAL NEED
• That portion of demonstrated financial need that is
not filled with financial aid
• Amount of unmet need is increasing every year
University of Wisconsin-Madison
Types of Aid 2006-07
Gr ants
Wor k Study
4%
Other
1%
10%
Schol ar shi ps
Loans
26%
59%
Loan s - 16 9 , 4 4 5 , 7 4 4
Scholar ships - 7 3 , 6 5 7 , 13 3
St uden t Fin an cialSer vices
November , 2 0 0 7
Gr an t s - 2 9 , 5 9 3 , 3 3 2
Wor k St udy - 11, 2 5 0 , 0 7 2
University of Wisconsin-Mad ison
Sources of Und erg rad uate Aid 2006-07
Other
13%
State
7%
Insti tuti onal
Feder al
19%
61%
Feder al- 10 0 , 4 5 1, 7 9 9
I n st it ut ion al- 3 1, 0 4 2 , 6 9 3
St uden t Fin an cialSer vices
St at e - 10 , 9 9 6 , 12 2
November , 2 0 0 7
Ot her - 2 0 , 6 2 9 , 6 13
Univ ers ity of Wis cons in-Mad is on
T y p es of Und erg rad uate A id 2006-07
Wor k St udy
5%
Ot her
1%
Gr ant s
17%
Loans
56%
Schol ar shi ps
21%
Loan s - 9 0 , 6 8 2 , 6 7 4
Scholar ships - 3 4 , 8 5 7 , 3 0 3
Gr an t s - 2 7 , 4 9 4 , 7 7 3
St uden t Fin an cialSer vices
November , 2 0 0 7
Wor k St udy - 8 , 7 8 4 , 2 7 1
Ot her - 1, 3 0 1, 2 0 6
Undergraduate Scholarships 2005-06
C ha nc e l l or 's O f f i c e
$ 3, 715, 514
A t hl et i c
12%
Feder al
$ 5, 892, 079
$ 1, 357, 752
19%
4%
U W A l u mn i C l u b s
$ 515, 039
2%
St a t e
$ 4, 463, 465
14%
P r i vat e/ E xt er nal
$ 7, 413, 563
23%
St u d e n t F i n a n c i a l Se r v i c e s A d mi n i s t e r e d
$ 4, 068, 131
13%
D e p a r t me n t a l
$ 4, 204, 313
Current Challenges in Financial Aid
•
•
•
•
•
•
•
•
Reauthorization of HEA
Funding issues—federal and state
Declining buying power of grants
Congressional scrutiny--ethics
Student debt load
Complexity of system
Constant changing of regulations and rules
Increase in alternative loan borrowing
Federal Financial Aid: Increasing Grant/Loan Imbalance
80%
75%
70%
% Federal Financial Aid Dollars
65%
60%
55%
50%
45%
40%
35%
30%
25%
20%
Grants/WorkStudy
15%
Loans
10%
5%
Academic Year
Source: College Board
05
03
01
99
97
95
93
91
89
87
85
83
81
79
77
75
73
71
0%
Financial Aid issues at UW-Madison
Insufficient grant funds
Less socio-economically diverse student body
Perceived lack of access by Wisconsin residents
Reductions in federal campus based aid
Limited operational resources
The mission of the
Office of the Registrar is to:
• Support and enhance the Wisconsin
Experience*
• Link students, faculty and staff with
information and services
• Ensure the integrity of curricular and
student records
Our vision is to be a respected
leader known for our collaborative
and innovative spirit with
commitment to service, performance
excellence and the Wisconsin
Experience*.
Wisconsin Experience
“We expect that what we do matters, and
together we can solve any problems.”
www.provost.wisc.edu/content/NewWiscoExp.pdf
Office of the Registrar
Some challenges…
• Establishing our role on campus
• Resources to support campus (and System)
expectations and ideals
– Co-curricular record, differential tuition, course management
systems, curricular changes, early intervention, classroom
space
– Legislature, private vendors, social technologies
– Requests for data – providing information
• Privacy, Security and building Trust relationships
• Defining “student record”
• Identity Management
The Course Guide project
Do you remember?
The Course Guide: A new way to access UWMadison course information
Official, formal and informal content
www.registrar.wisc.edu