Transcript Gehaltssystem und –struktur AHK Slowenien

Germany –
Opportunities and Potentials
 Maribor
 21. November 2012
Germany at a Glance
Slovene German Business Relations
Key Sectors in Germany
How to Find a Partner?
Germany at a Glance
Slovene German Business Relations
Key Sectors in Germany
How to Find a Partner?
Typical German?
Leading Economy
Quality of Life
Global Player
Secure Investment
Framework
High Productivity
Competitive
Tax Conditions
Qualified Workforce
Innovative Power
Inviting Incentives
First-Class Infrastructure
Bayern
Baden-Württemberg
DEUTSCHLAND
Hamburg
Berlin
Mecklenburg- Vorpommern
Brandenburg
Hessen
Niedersachsen
Bremen
Nordrhein- Westfalen
Rheinland- Pfalz
Saarland
Schleswig-Holstein
Sachsen- Anhalt
Thüringen
Sachsen
Germany at a glance
• Slow down yes…… slump no
• Germany is also hit by the euro crisis
• Short-term economic outlook is therefore
quite modest with growth rates around 1
percent in both 2012 and 2013.
• The fundamentals are still positive:
Interest rates are extremely low, and the
labor market is robust.
Germany at a glance
• Domestic consumption supporting growth
• Construction actively remains at a high
level
• The big “If” is that the euro crisis does
not escalate
• Long way out of the euro crisis
• Tough recovery for the European outlook
Germany at a glance
Indicators
GDP
Private consumption expenditure
Government final consumption
Gross fixed captial formation (GFCF)
GFCF in machinery and equipement
GFCF in construction
Export (Mrd. EUR)
-Growth rate
Import (Mrd. EUR)
-Growth rate
GDP per Head (EUR)
Unemployment (in Mil.)
Employment
Quelle Commerzbank,
(change
Statistisches Bundesamt
in thousand)
Deutschland
2010
2011
3,7
3,0
0,6
1,5
1,7
1,2
5,5
6,5
10,5
8,3
2,2
5,4
959.479 1.038.156
13,7
8,2
806.164 864.208
11,7
7,2
30.554
3,24
2,98
191
541
2012
Forecast
0,8
1,2
1,0
1,6
2,0
1,0
1.074.492
3,5
903.097
4,5
2,83
250
Germany at a glance
Share of Total GDP and Population in the European Union 2010
GERMANY
France
UK
Spain
Netherlands
Poland
Czech Rep.
Slowak Rep.
USA
Japan
EU-27
Eurozone
GDP (in EUR Share of Total Population Share of Total
billion)
GDP (EU-27) (in million) Population (EU-27)
2.477
20%
82
16%
1.933
16%
65
13%
1.697
14%
62
12%
1.063
9%
46
9%
588
5%
17
3%
354
3%
38
8%
145
1%
11
2%
66
1%
5
1%
10.957
309
4.122
128
12.284
501
9.170
331
Germany at a Glance
Slovene German Business Relations
Key Sectors in Germany
How to Find a Partner?
Slovenian-German Economic Relations
German-Slovenian foreign trade balance (in 1000 EUR)
5,000,000
4,000,000
3,000,000
Export to Germany
Import from Germany
2,000,000
Trade Balance
1,000,000
0
2005
2006
2007
-1,000,000
Quelle: Statistikamt Slowenien
2008
2009
2010
2011
1000 EUR
Country
Total
2011
Import share
(%)
2011
1000 EUR
Import
100 22.158.543
Country
Total
Export
Export share
(%)
20.477.552
100
Germany
18,84
4.174.078
Germany
4.387.773
21,43
Italy
18,29
4.052.888
Italy
2.470.512
12,06
Austria
11,72
2.596.669
Austria
1.704.945
8,33
France
4,76
1.056.066
France
1.402.855
6,85
Croatia
3,89
862.603
Croatia
1.375.565
6,72
Netherlands
3,28
727.570
Hungary
619.719
3,03
Serbia
1,87
414.888
Serbia
597.352
2,92
Russia
1,74
386.539
Russia
542.977
2,65
Quelle: Statistikamt Slowenien
Slovenian-German Economic Relations
Market share of German federal states in
Slovenian imports from Germany
5%
8%
18%
5%
Baden-Württemberg
Bayern
Nordrhein-Westfalen
16%
17%
Market share of German federal states in
Slovenian exports to Germany
7%
5%
8%
31%
Hessen
Niedersachsen
Neue Bundesländer
Baden-Württemberg
Bayern
Nordrhein-Westfalen
20%
Hessen
22%
Niedersachsen
Neue Bundesländer
Quelle: Statistikamt Slowenien
Germany at a Glance
Slovene German Business Relations
Key Sectors in Germany
How to Find a Partner?
Key Sectors in Germany
• Automotive
• Machinery & Equipment
• Metal and Metal Processing Industry
• Food & Beverage, Organic Food
• ICT Industry
• Energy & Environmental Industry
• Construction Industry
Emerging Industries
Energy Efficiency Sector
Creating the Future for a Clean Environment
Industry & Market Numbers
• market leader in energy efficiency
technologies
• turnover of about EUR 67 billion per year
• double-digit growth rates expected in coming
years
• 1/3 of companies active in the sector realize
profit margins of over 10%
• average workforce growth of about 15% per
year
Construction industry
• The construction industry is one of the most important
sectors of the German economy
• Germany’s Construction Industry: Strong Growth Followed by
Stagnation
• Construction Work on Existing Buildings Dominates
• Total market volume: 312,7 bil EUR
• Residencial construction: 179 bil EUR
• Energy related modernization: 57,5%
Safety & Security Industry
"Made in Germany" for Future Security
Industry & Market Numbers
• Largest market in Europe
• High market potential with industry turnover of 20.3 billion Euro in
2008
• Industry forecast to record 55% growth by 2015
• IT security will grow by 124% within the next six years
• Identification, authentication, and biometrics revenue forecast to
increase by 87% by 2015
• Market for protection technologies against theft, burglary, and assault
expected to grow by 33% through 2015
• Record IT security hardware and software spending of 2.3 billion Euro
in 2008
ICT Industry
Germany's ICT Industry: Shaping Europe’s Digital Future
Industry & Market Numbers
•
•
•
•
Europe’s largest ICT market in terms of revenue volume
(20 percent of total EU market volume).
With 5.5% global market share, German ICT industry is
ranked fourth worldwide.
Turnover of EUR 137 billion
Germany’s ICT industry employs a workforce of around
850,000
ICT Industry
Germany's ICT Industry: Shaping Europe’s Digital Future
Growth Areas
IT Security: The market for IT
security is growing due to
steadily increasing risk
potential
Cloud Computing: There is
significant international demand
for secure and cost-effective cloud
solutions and services
Smart Grids: Increasing importance of sustainable
energy supply offer great opportunities for smart
grid adoption and ICT solutions for smart grid.
Automotive Industry
Driving Performance through Technology
Industry & Market Numbers
• Europe's largest automobile market
• 5.5 million passenger vehicles manufactured and 2.9 million
registrations in 2010
• Average manufacturer and supplier turnover of more than EUR
300 billion
• 30 final assembly plants with a production capacity of over one
third of total automobile production in Europe
• The German auto industry invested EUR 19.6 billion in R&D in
2010 (a 3.1 percent increase on the previous year)
• 3,650 patents per year (= 10 patents a day
Automotive Industry
Market Potential
• Germany has a very competitive auto parts market with
many domestic and foreign manufacturers
• Suppliers are mostly specialized
• New Automotive Deal
• Consolidation process-oriented sectors
• Just in Time  Just in Sequence
• After sales market is expected to grow in the coming years
Automotive Industry
Smart Mobility
Electric mobility is the technology of
the future but existing technologies
must be optimized
Opportunities for Automotive Suppliers
The demand for new technology for this market is enormous
Vehicle manufacturers require core components such as batteries
and electric motors for electric.
Machinery & Equipment Industry
Market Leadership Powered by German Engineering
Industry & Market Numbers
•
•
•
•
Annual turnover 173 billion Euro
Growth rates between of 7 and 12 percent
Domestic market: 87 billion Euro
Highly innovative sector producing 28% of the worlds
mechanical engineering patents
• Technical fields with high import rates: drive technology
(10.7%), air technology (9.3%), valves and fittings (6.7%),
construction equipment (6.2%)
Machinery & Equipment Industry
Market Potential
• Imports: EUR39.1 billion in 2009
• One of the fastest growing industry sectors in Germany
• High domestic demand from industries like the automotive,
electronics, chemicals, food as well as the renewable
energies sector
• very. attractive to foreign companies seeking to sell their
high-tech products and components abroad
Metal & Metal Processing Industry
Industry & Market Numbers
• Metal and metal products imports totaled EUR 68.7
billion in 2010
• Sixty two percent of the imported metal products came
from the European Union
• In 2009, 15 million tons of steel were processed in the
production of metal products
• The non-ferrous metal industry registered sales of EUR
43.5 billion in 2010
Plastics Industry
Germany is Europe's No.1 Plastics Location
Industry & Market Numbers
• Leadership in plastics production and consumption, export and
import, and in investment in fixed assets and expenditure in
R&D
• Turnover EUR 88 billion, 7,200 companies, 440,000 employees
• About 70 application-oriented university and non-university
research institutes in the field of polymer and materials research
in close collaboration with the plastics industry
• Over 40 regional plastics clusters, innovative networks and
competence centers
Electronics & Microtechnology
Your Market for Next-Generation Technology
Industry & Market Numbers
•
•
•
•
•
•
Turnover of 165 billion Euro in 2010
Market is estimated to grow to 180 billion Euro in 2011
Fourth largest industry segment in Germany by revenue (2010)
12 billion Euro R&D expenses annually
Microelectronics is one of our fastest-growing industry sectors
market potential for automotive and industry electronics
Energy & Environmental Technologies
Bioenergy Industry
Solar Industry
Wind Industry
Environmental Technologies
Closed Loop Recycling and Sustainable Water
Technologies
Industry & Market Numbers
Environmental technologies is one of the most important economic
sectors in Germany
Turnover: 85 billion Euro in 2008
German World Market Share for Recycling Technology: 24% (Material
Separation devices have 64% of the world market)
More than 320,000 Employees
Consumer Goods & Retail
Large Markets Create Major Opportunities
Industry & Market Numbers
• Europe's leading consumer market with 82 million affluent
consumers
• Private spending remained stable in 2008 at EUR 1,854
billion
• Private spending in the leisure and apparel segments is
permentently growing due to higher private income
• Germany's consumer electronics market fasted growing
segment
Food & Beverage Industry
Supplying the Full Spectrum of Consumer Needs
Industry & Market Numbers
• Germany is Europe's second largest food producer with sales
of 149.5 billion Euro in 2010
• Germany is a net importer of food & beverage products
• Largest sector sub-segments in 2009: meat (22.7%), dairy
(15.4%), confectionery food (9.4%), and baked goods (8.7%)
• Major national and international players, including Dr. Oetker
Group, Südzucker AG, Vion Food Group, Kraft Foods
Deutschland GmbH, Nestlé, etc
Food & Beverage Industry
Supplying the Full Spectrum of Consumer Needs
Market trends
• High demand for health and wellness as well as functional
food products to prevent or overcome conditions including
diabetes, high blood pressure and cholesterol
• Movement for organic food and “free of” foods e.g. lactose
and gluten-free products
• Driving demand for highly convenient foodstuffs including
ready-to-eat meals, frozen foods, desserts, and baked goods
• Ethnic foods, beauty foods and fair trade products
Market Potential
• Large size of the German market in the food and
beverage sector are very attractive to exporters worldwide
• German consumers are generally well informed.
They expect high quality and low prices for their food and
beverage products
Market Access
• The German food & beverage industry is highly fragmented and
competitive.
• Exporting companies should be aware that product packaging is
very important to German consumers since they are highly
environmentally conscious
• Manufacturers, importers, distributors and retailers must make
sure that their packaging materials for their food products
comply with the EU's and Germany's domestic regulations in
terms of recycling and disposal. There are several dual system
companies licensed in Germany offering various waste disposal
schemes
Germany at a Glance
Slovene German Business Relations
Key Sectors in Germany
How to Find a Partner?
Erfolgsfaktoren auf ausländischen
Märkten
Wahl der richtigen Partner
auf dem globalen Markt
Verlässliche Geschäftspartner
Gute Kontakte/Netzwerke
Umfassende Marktkenntnisse
Preis- Leistungs- Verhältnis
Service
Produktqualität
Konkretes
wirtschaftliches
Konzept für den
Zielmarkt
Technologischer Vorsprung/ Führung
Finanzierung????
Sales in Germany
Marketing-Mix
Marketing Tools
Very important Less important
unimportant
Fairs
63
28
9
Presentations
62
29
9
Fact-Finding Missions
61
29
10
Brochure / Catalogs
43
47
10
Direct Marketing(Mailing)
33
45
22
Quelle: AHK
e-marketing
26
49
25
Advertisement
24
51
25
Retail and Wholesale
Distribution channels vary considerably depending on product
and industry
Line of Business
Recommendation
textile industry
Agents
food and beverage
Wholesale, agent
metal products, automotive, mechanical
engineering
Direct Sales, agent
automotive, mechanical engineering
Subsidary
How to find a partner?
The German Chamber Network
"AHK – well connected worldwide"
How to find a partner?
"AHK – well connected worldwide"
AHKs as member
organizations
AHKs as service providers
to companies
AHKs as official
representation of
German industry
and commerce
How to find a partner?
AHK Slovenia –
Your bridge to the German Market
We…
Provide information
Solve problems
Offer service
Establish contacts
.
Market entry to Germany
International matchmaking events
Address research
Investing in Germany
e-trade-center.com
.
Market Information
.
Online Marketplaces
.
Legal and tax services
Information about German companies
Debt collection in Germany
Legal information about Germany
Employees
Commercial agents
Starting a business in Germany
Tax services for Germany
German VAT returns
Reclaim of German VAT
Our Partners in Germany
.
National Association of German Commercial
Agencies and Distribution
VBI
German Association of Consulting Engineers
The BGA, the Federation of German Wholesale, Foreign Trade and
Services, is the leading organization for the wholesale, foreign trade
and service sector in the Federal Republic of Germany.
One of the most important marketing tools are fairs and
exhibitions
The AHK Slovenija website should be your
first stop when looking for information on
trade shows in Germany
www.dihk.si
Quelle: Austellungs- und Messeauschuss der Deutschen Wirtschaft
Information Center
Do you have further questions about the German Market?
Contact us directly. We will be glad to answer your questions.
Gertrud Rantzen
Predsednica
Telefon: +386 252 88 63
E-Mail: [email protected]
http://slowenien.ahk.de