Transcript monthly blog posts

Inbound Statistics
Slides Attract
1
Blogging
Blogging
Create long-lasting marketing assets by publishing blog
articles optimized to get found and generate leads.
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There are 31% more bloggers today than there were three years ago
46% of people read blogs more than once a day
Most people read 5-10 blogs
Nearly 40% of U.S. companies use blogs for marketing purposes
Blog frequency impacts customer acquisition. 92% of companies who blogged
multiple times a day acquired a customer through their blog
57% of marketers acquired customers from blogging
Companies that blog 15+ per month get 5x more traffic than companies that
don’t blog
Companies that increase blogging from 3-5x/month to 6-8x/month almost
double their leads
An average company will see a 45% growth in traffic when increasing total blog
articles from 11-20 to 21-50
Blogging
Create long-lasting marketing assets by publishing blog
articles optimized to get found and generate leads.
IMPACT OF MONTHLY BLOG ARTICLES
ON INBOUND TRAFFIC
600
500
400
TRAFFIC
INDEX 300
200
100
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MONTHLY BLOG POSTS
Blogging
Create long-lasting marketing assets by publishing blog
articles optimized to get found and generate leads.
IMPACT OF MONTHLY BLOG ARTICLES
ON INBOUND LEADS
1200
1000
800
NEW
LEADS 600
INDEX
400
200
0
MONTHLY BLOG POSTS
2
Social Media
Social Media
Publish and track messages across multiple platforms and accounts with suggested times for
increasing reach. Monitor the social activity of your leads and customers.
• The world is becoming more social: 4.6 average hours per week
worldwide
• 84% of B2B marketers use social media in some form
• 59% of marketers are using social media for 6 hours or more
each week
• 83% of marketers indicate that social media is important for
their business
• Social media has a 100% higher lead-to-close rate than
outbound marketing
• Social media use in the U.S. has increased by 356% since 2006
Social Media: Facebook
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
• 42% of marketers say Facebook is critical or important to
their business
• Companies that acquired customers from Facebook: B2C is
77% and B2B is 43%
• 80% of U.S. social network users prefer to connect to brands
through Facebook
• An average company saw a 185% increase in traffic after
reaching 1,000 Facebook likes
Social Media: Facebook
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
IMPACT OF COMPANY FACEBOOK REACH
ON INBOUND TRAFFIC
1,400
1,200
1,000
TRAFFIC
INDEX
800
600
400
200
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FACEBOOK LIKES
Social Media: Google+
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
• As of April 2012, Google+ has 170 million active users
• As of January 2012, American users spent an average of 3.3
minutes on Google+
• Websites using the +1 button generate 3.5x the Google+ visits
than sites without the button
• Over 40% of marketers report that Google+ is "useful to critical“
• Google+ is expected to attract 400 million users by the end of
2012
Social Media: Twitter
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
• Companies with 51 to 100 followers generate 106% more
traffic than those with fewer than 25
• 44% of marketers acquired customers from Twitter
• More than ½ of active Twitter users follow companies, brands
or products on social networks
• 79% of U.S. Twitter users are more likely to recommend brands
they follow
• 67% of U.S. Twitter users are more likely to buy brands they
follow
• Companies that use Twitter average 2x more leads per month
than those that do not
Social Media: Twitter
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
IMPACT OF COMPANY TWITTER REACH
ON INBOUND TRAFFIC
800
700
600
500
TRAFFIC
400
INDEX
300
200
100
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TWITTER FOLLOWERS
Social Media: Pinterest
Publish and track messages across multiple platforms and
accounts with suggested times for increasing reach. Monitor
the social activity of your leads and customers.
• Pinterest is the 3rd most popular social network in the U.S. in
terms of traffic
• As of February 2012, Pinterest had accumulated 10.4 million
users
• Pinterest is retaining and engaging users as much as 2-3x as
efficiently as Twitter was at a similar time in their history
• Daily Pinterest users have increased by more than 145% since
the beginning of 2012
3
SEO
SEO & Keywords
Discover which keywords will bring the best organic traffic to
your site and analyze your paid search campaigns.
• 61% of global Internet users research products online
• 44% of online shoppers begin by using a search engine
• Worldwide, we conduct 131 billion searches per month on the
web
• 57% of TV viewers use the web simultaneously
• 60% of all organic clicks go to the top three organic search
results
• 75% of users never scroll past the first page of search results
• Companies that blog have 97% more inbound links
• The average click-through rate for paid search in 2010
(worldwide) was 2%