Transcript Document

National Apprenticeship
Awards 2013
Amanda Watterson
Marketing & Campaigns Manager
- Southern Division
National Apprenticeship Service
26 November 2013
National Apprenticeship Awards 2013
14th Nov 13
WELL DONE – SOUTHERN DIVISION!
Lydia Webster – WINNER – Intermediate Apprentice of the Year from South West
Toby Schofield – Highly Commended - Intermediate Apprentice of the Year from
South Central
Sadie Hawkins – WINNER – Advanced Apprentice of the Year from South Central
Jessica Kirby – WINNER – Higher Apprentice of the Year from Thames Valley
BAM Nuttall – WINNER – Large Employer of the Year from South Central
Elements Lifestyle – Highly Commended – Small Employer of the Year from
South Central
Capgemini - Highly Commended – Macro Employer of the Year from South
Central
Next Year’s Awards registration
will open end Jan 14
2 | Getting involved in National Apprenticeship Week 2014
November 2013
National Apprenticeship
Week 2014
3-7 March 14
Amanda Watterson
Marketing & Campaigns Manager
- Southern Division
National Apprenticeship Service
26 November 2013
National Apprenticeship Week 2013
- Building on success
4 | Getting involved in National Apprenticeship Week 2014
Building on success from 2013
National Apprenticeship Week 2013 resulted in:
2,652 items of media coverage mentioning the Week(1,800
in 2012)
984 events, 58% public awareness (44% in 2012)
13 times more tweets than in 2012
18,000 online apprentice registrations
600 more employer enquiries
5 | Getting involved in National Apprenticeship Week 2014
November 2013
National Apprenticeship Week 2014
Our 2014 theme
Great Apprenticeships
“Great Businesses” are made by apprentices and
Apprenticeships lead to “Great Prospects.”
It is about demonstrating that Apprenticeships are great for
businesses, personal careers and creating opportunities
for both employers and apprentices.
The hashtag - #NAW2014 will be promoted throughout the
campaign
6 | Getting involved in National Apprenticeship Week 2014
November 2013
National Apprenticeship Week –
Pledgometer
Pledge apprentice job vacancies using
our new ‘pledgometer’ available at
apprenticeships.org.uk
The final tally will be revealed on the last
day of NAW2014
7 | Getting involved in National Apprenticeship Week 2014
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NAW 14
Toolkits
• Toolkit has been produced which contains lots more ideas
and links to supporting resources – these are now available to
download.
• In response to feedback from stakeholders, several shorter
easy printable versions have been developed, tailored to
specific audiences:
•Employers
•Providers and Colleges
•Schools
•Sector Skills Councils and other partners
•Apprentices and former apprentices
8 | Getting involved in National Apprenticeship Week 2014
November 2013
Further resources
Brand materials, logos and collateral ordering system
(available by end of this week)
Information, advice and guidance resources for school visits
Step by step guides to social media, filming, Made by
apprentices activity
Template copy
Films and apprentice.tv
Online event calendar and submission form – help us beat our
984 event target!
Online pledgeometer
All available via apprenticeships.org.uk
http://www.apprenticeships.org.uk/awards/apprenticeship
-week-2014.aspx
9 | Getting involved in National Apprenticeship Week 2014
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NAW 14
T-shirt competition
The official NAW 2014 campaign T-shirt was designed by an
apprentice from Leicester College and will be available to
order via the merchandising catalogue:
10 | Getting involved in National Apprenticeship Week 2014
November 2013
Ideas
Organise a job swap /
back to the floor
experience
Publicise your activity
in local media
Record a short film
http://apprentice.tv/theapprentice-boss-jobswap-pendennisshipyard/
11 | Getting involved in National Apprenticeship Week 2014
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Ideas
Ask some of your
apprentices to
keep a video,
image or twitter
diary of their day
Use the hashtag
#247apprentice so
we can track it
12 | Getting involved in National Apprenticeship Week 2014
November 2013
Ideas
Employers you work with could host an event with their
supply chain or other organisations in their networks to
encourage those that don’t currently have apprentices or offer
Traineeships to consider introducing them
13 | Getting involved in National Apprenticeship Week 2014
November 2013
Ideas
Encourage
employers to
arrange a ‘Made by
apprentices’ open
day at their
premises for visitors,
where potential
apprentices and
their parents get the
opportunity to see
first hand the
contribution
apprentices make to
businesses
14 | Getting involved in National Apprenticeship Week 2014
November 2013
Ideas
Tweet or post on Facebook pictures of apprentices at work
using the hashtag #Madebyapprentices
If you have a key fact on what apprentices have delivered, we
can create ‘facts of the week’
15 | Getting involved in National Apprenticeship Week 2014
November 2013
Ideas
Work with your networks and employers to invite a local MP
for a workplace tour or ‘job shadow’ with some of their
apprentices
A journalist from your local newspaper could also come and
do the job shadow as well.
16 | Getting involved in National Apprenticeship Week 2014
November 2013
NAW 14 – Stakeholder workshops
The events are taking place at the following locations:
•4th December, Bristol: http://bit.ly/NAWBristol
•5th December, Birmingham: http://bit.ly/NAWBham
•12th December, Leeds: http://bit.ly/NAWLeeds
•An additional session in London in January will also be
arranged. It is anticipated that this will be streamed online
for people who cannot attend the above workshops.
Workshops will cover NAW themes and messaging as well
as advice on social media and supporting resources.
17 | Getting involved in National Apprenticeship Week 2014
November 2013
Keep up to date
email [email protected] to receive our regular
NAW updates
Tweet or email key facts to represent your experiences of
‘Great Apprenticeships” for your business/apprentices which
can be used for our ‘facts of the day’
[email protected]
“Like” the Apprenticeships Facebook pages and follow
Apprenticeships and Apprenticeships Vacancies on Twitter.
Follow us on Linkedin
Attend one of our stakeholder workshops in December in
Bristol, London, Leeds or Birmingham
18 | Getting involved in National Apprenticeship Week 2014
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Brathay 2014
Enter the Brathay Apprentice
Challenge #BAC14 the official
search for the apprentice team
of the year.
Enter by Friday 13 December
2013. Regional heats between
January and March 2014.
Teams will be encouraged to
take part in activity throughout
National Apprenticeship Week.
brathay.org.uk
19 | Getting involved in National Apprenticeship Week 2014
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General Marketing
Update
26 November 2014
Amanda Watterson
National Apprenticeship Service
Marketing Update
•Employer Marketing- Direct Mail ongoing weekly followed up by TM – will run until
early Jan 14 (no activity over Xmas period)
- Traineeships – SBT calling 5000 employers (who have
intimated they are not recruiting at the moment to offer
Traineeships) – to mid Dec 13
- New creative aligned to BIS GREAT campaign – Jan 14
•Traineeships - Resources website page on the Apprenticeships website
Traineeships Resources page houses all marketing collateral currently produced
for partners.
http://www.apprenticeships.org.uk/partners/traineeshipresources.aspx
21 | Getting involved in National Apprenticeship Week 2014
November 2013