LEVERT MOUCHET SAUVADET SICHERE VIDAL

BEST IN FRANCE

BCG

T HE B OSTON C ONSULTING G ROUP Mastère spécialisé Management de Grands Projets

Presentation French environment BCG position

Summary

• Presentation of the company – Key figures – Why BCG came to France • BCG in the French environment – Keys of adaptation – French constraints – French opportunities • BCG position • Conclusion 2

Presentation French environment BCG position

Presentation of the company

• Business areas: Consulting firm specialized in: strategy, corporate development, globalization, health care, information technology • History : – 1963: Henderson creates the Management and Consulting Division of the Boston Safe Deposit and Trust Company – 1970: After Tokyo, first European consultants in UK 3

Presentation French environment BCG position

Presentation of the company • Turnover

– Worldwide : $1,1 Billion – France : 80.9 M€

• Clients:

– Companies with turnover > 4.5 billion€

more than 70% BCG France turnover

– Smaller companies with a bright future 4

Presentation French environment BCG position

Competitors 2

nd

company in terms of turnover

5

Presentation French environment BCG position

Presentation of the company

• Staff: – 2700 consultants worldwide – 200 consultants in Paris • Differentiation: – homogeneous staff (no differences in values over the world), – unique capital structure, – ensure that the question asked is the right one 6

Presentation French environment BCG position

Why BCG came to France

• Paris (1972), second cabinet in Europe after the UK • Second attractive country after the UK because of: – Among the 5th first world powers – Key target companies on the local market (companies with turnover over $1billion) – French volunteers from the US – Reliable media of communication – High level of education (good potential workforce) 7

Presentation French environment BCG position

Keys of adaptation

• Quick adaptation • BCG values tally with French values – Integrity – Respect for the individual – Clients come first – Strategic perspective – Adding value for the client – Working with the client – Expanding the art of the possible 8

Presentation French environment BCG position

Keys of adaptation

• Already-known type of companies • A French core team to launch BCG France • Given the economic power of France : good potential market for consulting firms 9

Presentation French environment BCG position

French constraints

Constraints Fiscal constraints (labour costs, income taxes) Language barrier Social constraints (e.g. 35h) Reluctance towards consulting firms Low flexibility of labour regulations Brain drain towards USA Impact 1970s

High

2000s

High High Medium Medium High High N/A Low N/A High Medium

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Presentation French environment BCG position

Current French opportunities

• Quality of life for locals and expatriates • Presence of global companies from all business sectors • Large financial market • Well educated workforce • Good media of communication • Good transportation infrastructures 11

Presentation French environment BCG position

BCG strategy

• Although market is saturated growth of 15% a year (turnover) for the next 15 years • From ½ clients of the CAC 40 to the totality 12

LEVERT MOUCHET SAUVADET SICHERE VIDAL

Conclusion

 One major recommendation : LIGHTEN THE FISCAL CONSTRAINTS !

• The best solution now would be: UK first, Germany then France • BCG has become less american and more international: first european CEO Hans-Paul Bürkner 13

LEVERT MOUCHET SAUVADET SICHERE VIDAL

Sources

– Websites:

www.bcg.com

www.rolandberger.com

– Data bases: • Diane • Factiva – We thank (from the BCG France): • Tommaso Barraco, Vice-President (Italian) • François Dalens, Vice-President 14

LEVERT MOUCHET SAUVADET SICHERE VIDAL

The Project Team

 Maxime Levert [email protected]

 Romain Mouchet [email protected]

 Laurent Sauvadet [email protected]

 Ludovic Sichère [email protected]

 Alexis Vidal [email protected]

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