Transcript Slide 1

ZI-MAG d.o.o.
Who are we?
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We are one of the leading wholesale trader in
Slovenia with 20-years of tradition. We buy,
distribute, market, represent and service
several international well-known brands
regionally.
We have no retail shops of our own.
Trustee of distinguished brands of technical
products, toys, textile products, tobacco
products, fast-moving consumer and
prestigious goods.
Provider of specialized logistic services.
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What is our mission?
• Efficient bringing well-known brands from
producer to retailers of south-eastern
Europe markets under competitive
conditions.
• Delivering goods, endorsing the quality
selected goods.
• Providing top-quality service (after sales).
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Where are we going?
• As one of the leading distributor of
distinguished brands, we will expand our
wholesale product portfolio and optional
entering foreign markets (former Yugoslavia).
• We will gradually expand into a leading
supplier of specialized services in Slovenia.
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Strategic objectives
• 10% growth of our sales revenue by 2012,
• observe, consider and enhance all parties
satisfaction,
• consistently improve employee commitment
and satisfaction while developing a
performance management system,
• improve the company’s image in order to be
considered among one of the 10 best
companies in Slovenia in this segment.
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Why choose us?
Because
• we understand regional markets and cover
them with a broad range of brands,
• we have professional expertise and offer
reliability,
• our information technology and our support
and after-sale services are well developed,
• we build good relationships with retailers,
• we offer our clients holistic and tailor-made
logistic services.
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ZI-MAG d.o.o. Organization
ZI-MAG
d.o.o.
Direct
Marketing
Wholesale
And Service
Technics
ZI-MAG d.o.o.
Textiles
Toys
Office
Supplies
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Wholesale – product groups –
revenue share (2011)
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lighters and tobacco accessories 33%
toys
10%
technical consumer goods
39%
textiles
10%
office supplies
8%
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Wholesale – portfolio in year
2011
• lighters and accessories (Zippo, Denicotea,
Unilight, Flame Club)
• toys (Jiri Models, Veriplast, Wader, GrafikaGrafoprint)
• technical consumer goods (Leatherman,
Maglite, Wenger, Gerber, Nite Ize, Edco)
• textiles (Carlo Guidetti, Polyflame)
• office supplies (Jiri Models, GrafikaGrafoprint)
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ZI-MAG’s Wholesale Service Range
• Knowledge of the market.
• Knowledge of selling technical consumer goods brands
products.
• Ability to cover assigned territory.
• Access to a sales organization.
• Administrative support.
• Sales records.
• Forcasts of purchases.
• A marketing plan.
• Competitive information.
• Price calculation.
• Market research.
• Advertising and sales promotion support.
• Translations.
• Solving claims / technical service.
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ZI-MAG’s competitive advantage
• ZI-MAG is one of the leading distributors and
strongest player on Slovenian consumer goods
market. Strong background in people with complex
business and market knowledge.
• Organization: fully dedicated staff (Product manager
and back-office) therefore knowledge of existent
mode of operation and specific brand owner’s
needs.
• Sales: dedicated sales force with a considerable
experience.
• Trade: excellent negotiating position of ZI-MAG,
thanks to the long-time effective collaboration and
considerable critical mass.
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CONCLUSION
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• ZI-MAG is one of the leading distributors of global
products on Slovenian market.
• Develop and implement strong brand
management capabilities, especially to service
both the large Key accounts, along with smaller
localized point of sale.
• Develop brand strategies and plans that meet
brand objectives and channel needs in
accordance with principal’s marketing plan.
• Grow market share through superior branding and
implementation of new products, strengthen
brand performance, category understanding.
• ZI-MAG ensures that true partnership with
principals is maintained, with the focus being on
long-term profitability for both sides.
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SLOVENIA
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Slovenia – country data
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Population:
GDP per capita:
Currency:
Inflation:
Political Situation:
2.055.634 (December 2011)
17.286 € (2010)
€
2% (2011)
Stable, parliamentar democracy,
majority center government
• Unemployment (ILO) 7,9 % (3. quarter 2011)
• Economical situation: Stable growth (3. quarter 2011 0,5%)
Source: Statistical office of the Republic of Slovenia
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Year 2011 – Short overview
Biggest customers:
• Mercator
• Spar
• Tus
• Tobacna Grosist
• Petrol
• Merkur
• Police and Army
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Slovenian market in 2011
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Hypermarkets: 35 stores
Supermarkets: 630 stores
Petrol stations: 490 stores
C&C: 23 stores
Border Shops: 25
Technical shops: 86 stores
Hunting and fishing shops: 28 stores
Sport&Freetime stores: 18
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Business Plan 2012
SWOT Analysis of our position on Slovene market
STREGHTS
WEAKNESSES
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• Many licensed brands
• Big investments in small market
• Low market awareness for some new
brands
Tradition
Quality
Brand loyalty
Wide assortment
OPPURTUNITIES
THREATS
• Entering new doors
• Focusing on bestselling items
• Wide and strong promotional
activities
• Reaction of competition on new comer
• Open European market – decreased
power of local distributors
• Market globalization
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Business Plan 2012
Our targets
for 2012: - Purchase: ________________ EUR ex-works
for 2013: - Purchase: ________________ EUR ex-works
for 2014: - Purchase: ________________ EUR ex-works
Our targets are based on the fact that Europe and Slovenia
are in the middle of recession.
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Business Plan 2012
Strategy for 2012:
• Expanding the sales network (southern
markets) – new trade chains and channels
• Intense sales and marketing support
• Focusing on the best selling items and
positioning
• Strong advertising activities
• Enter in all major chains
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