Transcript Slide 0

MSc Innovation Management
Ed Nijssen / Hans Berends
School of Industrial Engineering
Product Development as Business Process
• Sequence of controllable activities: idea generation,
feasibility testing, development, launch
• Key performance measures:
• Product and market performance
• Time (time-to-market, timing of product launch)
• Costs
Challenges for NPD as Business Process
• Only 1 in N new product ideas succeeds
• Why?
− Uncertainty concerning product, technology and market
− Success follows after setbacks, detours, iterations, learning
− Integrating functions and departments is difficult (R&D,
marketing, manufacturing, procurement etc)
− Developing radical new products is hard due to lack of
willingness to cannibalize investments, routines, sales
• Trends
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Shortening product life cycles
Crowd sourcing
Managing external collaborations
Increased interrelatedness of products, services & business
models
Current Developments: Open Innovation
closed innovation
The
Market
Science &
Technology
Base
Research
Development
open innovation
Open
Market
Licensing
Internal
Technology
Base
Techn. Spin-Offs
New
Market
Current
Market
External
Technology
Base
Technology Insourcing
Source: Henry Chesbrough (2003)
New Products/
Services
MSc IM: Final Qualifications
• Academic knowledge of design, characteristics, and
performance of innovation processes in technology-intensive
and knowledge-intensive organizations
• Skills to analyse and redesign business processes to improve
innovation performance of firms
• Communication and cooperation skills to perform in a
multidisciplinary context
• Ability to apply knowledge and skills in academia, industry and
consultancy
MSc IM: Program Structure (1)
• Program characteristics:
- All courses conducted in English
- Core courses: 8 x 5 = 40 ECTS
- Core content and methodology
- Electives: 40 ECTS
- 3 suggested sets of electives
- Master Thesis
Preparation (10 ECTS), Thesis work: (30 ECTS)
www.tue.nl/masterprograms/im
MSc IM: Program Structure (2)
Master
Semester
Thesis
4
Thesis Preparation
Semester Term
3 Electives
International
Specialisation
Semester
Courses
2
Core
Semester
Courses
1
Core Courses
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New Product Development (ITEM)
Marketing & Innovation (ITEM)
Project & Process Management (OPAC & ITEM)
Human Aspects of Product Development (HPM)
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Philosophy of Management Science (AW)
Research Design, Data Collection and Analysis (ITEM & HPM)
Design Science Methodology (ITEM)
System Dynamics (OPAC & ITEM)
Three Optional Tracks
• New Product Development Management
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Knowledge Processes & Management (ITEM)
Human Performance in Innovative Organizations (HPM)
Strategy & Technology management (ITEM)
Product Life Cycle Management (IS)
Service Engineering & Marketing (ITEM / OPAC)
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Innovation Networks (TIW)
E-Business Architectures & Systems (IS)
Strategic Sourcing & Supply Management (ITEM)
Strategy & Technology Managament (ITEM)
Innovation & Intellectual property (TIW)
Governing Innovation (TIW)
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Technology Entrepreneurship (ITEM)
Entrepreneurial Finance (ITEM)
Service Engineering & Marketing (ITEM / OPAC)
Selling New Products (ITEM / OPAC)
Innovation & Intellectual Property (TIW)
Entrepreneurial Marketing (ITEM)
• Open Innovation
• Technology Commercialization & Entrepreneurship
Mentor system
• Potential mentors in ITEM, IS, and HPM
• Select mentor at last one year before start of the Msc Thesis
Project (at the end of the first semester!)
• Allocation through application; give preference for mentor
• Virtual market open during block C and F
• Role of mentor:
• assistance with composition of study program
• advise on study
• assistance with selection and preparation of thesis topic and
thesis proposal (and company if needed)
• supervision of thesis project
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Examples of thesis areas and subjects
• Strategic Alliances
− network relationships between a research lab and technology
suppliers
• Entrepreneurship
− success or failures of technopreneurs
• Knowledge Management
− managing knowledge in a product development lab
• Marketing
− launch of radical new products in the marketplace
− Service requirements after speeding up NPD processes
• New Product Development
− possibilities to reduce lead time in innovation projects
• Supplier involvement
− NPD in the relationship between a hi-tech company and three
key suppliers
Options within MSc IM
• Semester abroad
• for students with standard program (no deficiencies)
• Certificate in Technology Entrepreneurship
• http://w3.tue.nl/en/the_university/entrepreneurship/student/master/
• Pre-doctorate certificate
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for students with objective to start PhD
extra modules at PhD level, provide exemptions in PhD program
only after admission by admission board
with thesis project conducted on theoretical topic
Professional Perspectives
• Industry (& service)
• R&D/New Product Development
− Staff member in R&D
− Projectleader, innovation manager, director of technology
• Strategy, alliances, intellectual property
• Marketing side of innovation
• Consultancy
• Innovation processes
• Broad range of business engineering topics
• Other, including:
- Intermediairies (e.g. Syntens)
- Entrepreneurship
- Phd
Innovation Management: rated highest
• Innovation Management is rated highest by students
on the aspects of ‘content, skills, career preparation,
examinations and assessment’.
Bron: Keuzegids masters 2011
Final comments
• Multidisciplinary and focused program
• Contributions from ITEM, IS, HPM, and OPAC
• The journal Technovation (2007) listed our faculty’s
research in Technology & Innovation Management in
the top 5 worldwide
• Enrollment that allows for personal contact and
interactive learning
− MSc IM enrolls approx. 60-70 students annually
• More information:
• http://onderwijs.ieis.tue.nl/en/ie/im
Innovation Management @ TU/e
- a student’s perspective-
P.W. Polman (Pim)
[email protected]
Content
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Introduction
Why IM?
My experiences
My study build-up
A common week summarized
Conclusions
Q&A
Feel free to ask questions during the presentation!
Introduction
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2nd year master student IM
Bachelor TBK @ TU/e (generation 2005)
Current study status:
− Wrapping up last courses
− Preparing for graduation phase
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Why IM?
• Initial reason to study TBK was its wide perspective
• In retrospect: maybe too broad to start working
• Continue studying!
• Alternatives to choose from:
• Full master abroad
• Different university in NL
• Stay in Eindhoven
− already settled
− 2 years of education
− Technical University
− in line with my interests
My experiences
• Intensive
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Master-level
Group/project work
(no free credit courses, but not much more difficult)
(almost each course, usually 50% of final grade)
• Focus
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Multiple themes
(still relatively broad due to mandatory courses)
Specialisation through thesis & (restricted) electives
Lesser role for mathematics & statistics
Articles are the main source of knowledge
• Fun & Rewarding
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More challenging projects
More interesting topics
Better grades
• General
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Planning is VERY important (for AB courses & international semester)
Large number of elective courses means lots of freedom
Overall quality of master program is good
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My study build-up
Collegejaar 2009/2010
Semester 1
Semester 2
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Vaknaam
Philosophy of Management Science
Design Science Methodology
Marketing & Innovation
International Research Project
Bestuursactiviteiten (Interactie)
Vakcode
0LM05
1ZM50
1ZM11
1MS01
1S150
Type
Verplicht
Verplicht
Verplicht
Keuze
Keuze
Categorie
C
AB
C
C
C
Project & Proces Management
Research Design, Data Collection & Analysis
Human Aspects of Product Development & Quality
Strategy & Technology Management
Management Accounting
1CM15
1ZM30
1JM05
1ZM40
1CM21
Verplicht
Verplicht
Verplicht
Keuze
Keuze
AB
AB
C
C
AB
Vaknaam
Management of Product Development
System Dynamics
Electronic Business Architectures and Systems
Innovation & Intellectual Property for IM
International Negotiation
Vakcode
1ZM16
1ZM65
1BM10
0EM88
1ZM45
Type
Verplicht
Verplicht
Keuze
Keuze
Keuze
Categorie
C
AB
AB
C
C
Data & Process Mining
IT Governance
Entrepreneurial Finance
Voorbereiden afstuderen
Voorbereiding afstuderen
1BM46
1BM65
1ZM70
Keuze
Keuze
Keuze
AB
AB
C
Punten
5
5
5
5
3
5
5
5
5
5
Collegejaar 2010/2011
Semester 3
Semester 4
Punten
5
5
5
5
3
5
5
5
5
5
Collegejaar 2011/2012
Semester 5
Afstuderen
30
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A common week summarized
For 5 courses:
• 4-5 lecture sessions (2 hours each)
• 3-4 group work sessions (3 hours each)
• 5-6 individual work sessions (2 hours each)
• Totals 27-34 productive hours, so 6-7 hours per
course
Conclusion
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Choose for IM when you:
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Are interested in the topics of strategic innovation,
marketing, new product development, knowledge
management or entrepreneurship
Enjoy working in teams on projects
Prefer explanation using literature over calculation
Are willing to read lots of articles
For more info on courses see:
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http://onderwijs.ieis.tue.nl/en/ie/masterim/1/all/courses-msc-im-and-oml-2010-2011
pollweb
current master students (very valuable)
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Questions