Transcript Slide 1

Agenda

Company Overview
– Management Team
– Leadership Team
– Business Lines
– IT Services
– Customer & Partner Profile



Data Hygiene – A Global Business Problem
Common Data Anomalies and Questions
MIDAS (Multi Industry Data Anomaly Solution)
– MIDAS Offerings
– Turn Key Solution – Tool Agnostic Scenario
– Process and Methodology
– Tools and Technology
– Industry expertise

MIDAS Reference Implementations
– Healthcare Implementation
– Pharmaceutical Implementation
– CRM Integration

MIDAS Advanced Analytical Engine
– Sample Metrics
2
Company Overview

Established in 1999 to offer IT Consulting
and Development Services
–
–
–
–
Early adopters of Web Services
Established players in data management
Focus on niche IT solutions
Funded by angel investors

Listed on Hyderabad Stock Exchange

Resource strength of 540 associates

Offering re-deployable IT solutions and
professional IT services; Incubating
technology-driven ideas.

Worldwide customer base including
Fortune and Forbes Companies

Awards
–
–
HYSEA Best Product Innovation 2005
Deloitte Technology Fast 500 Asia Pacific 2007
3
Board of Directors
Sanjiv Gupta, Chairman
Over 22 years of industry experience in diverse business areas of infrastructure and consumer
products. Co-founder of several successful ventures in Web Services, Digital Media, Online
Education and other niche business areas
H. Natarajan, Director
Fellow member of the Institute of Company Secretaries of India, with over 3 decades of
professional experience. Was Founder and Senior Partner of Harrison Associates, company
secretaries, rendering consulting services in corporate laws and management
Kamlesh Gandhi, Director
Over 37 years of experience. Has been a member of BSE for over 14 years, has been on the
Board of Directors of Association of Merchant Bankers of India for 4 years and Director for
2 years
Muktesh Sharma, Director
Business Partner, Karvy Stock Broking, a top-rung financial services company
Corporate Profile
4
Leadership Team
Akila Jaikumar, President
14 years at DE Shaw & Virtusa as Delivery Manager, Global Head of Competency Excellence
Group. Published 13 papers in International scientific journals. CMMi Assessment Team Member.
Raghavan Madabhushi, Vice President
12 years in IT industry with ERP, BI-DW, EAI, SOA, Web 2.0 implementations with strong project
and product management expertise. Oracle / Microsoft Certified Professional specialist in data
warehouses and J2EE based implementations
PVS Chalapathi Rao, Head- HR, Admin & Quality
Over 35 years experience in ERP, EAI and IT administration. Worked as General Manager in
BHEL and consulted several PSU’s and Government Organizations – like ECIL, CDM etc
Specializes in PSU / Government based projects
SubbaRao Devulapalli, Head- Lifesciences
Over 20 years in IT industry in Healthcare domain - specially Hospital Information Systems,
Spend Analytics and Materials Management. Worked in Apollo Hospitals and Perigon
Consulting, US
Chandan Miskin, Head- CRM
5 years of hands on experience in CRM consulting, Account management, Pre- Sales and other
strategic areas. Immense experience in design and implementation in CRM like Salesforce.com,
Amdocs CRM& Oracle EBS – Sales & Distribution modules
Corporate Profile
5
Leadership Team
Gurvinder Singh kapoor, Head- Sales
Over 12 years of experience in the field of Sales and Marketing, Business Development and
Channel Sales. As a Head-Sales at Bodhtree he explores and strategizes new target markets and
is instrumental in driving sales innovation and brand promotions to achieve overall sales
Objectives
Manoj Tiwari, Head- Alliances
Has vast working experience and knowledge in Business development, channel development,
partnerships and alliances management. As a Head – Alliances at Bodhtree he will drive new
customer acquisitions and bring in new partnerships and alliances. He is an avid reader of
technology articles and keeps himself updated on changing landscape of information technology.
Ajesh Dhawan, Head – UK
Ajesh Dhawan has over 18 years in the IT industry and has led remote teams across the globe.
He has extensive management experience and has worked for start ups and Fortune 500
companies such as IBM, Unisys and Tata. Ajesh is our technical Director in the UK
Devinder Buttar, Head Operations – UK
Devinder has worked in the healthcare industry, the legal profession in patent prosecution
(Software) and also taught tax law as an adjunct professor in California. Devinder will be focusing
on launching MIDAS to the UK and European markets
Corporate Profile
6
Business Lines
Professional Services & Solutions
Corporate Profile
Technology Incubation Group
7
IT Services

Application Servers & Portals
Web Logic / Web Sphere / IIS / Sharepoint / JBoss / Apache-Tomcat /
Oracle IAS

Programming Languages
J2EE / PHP / MS.NET

Databases
Oracle / MySql / MS SQL / HSql / Sybase / DB2

Case Tools
Erwin / ER Studio / Rational Suite

Web Technologies
HTTP / HTTPS / XML / Ajax / XACML
QA Tools
Winrunner / Loadrunner / QTP
 IT Consulting & Application
Development
 Product Engineering,
Release & Maintenance
 Data Warehouse &
Business Intelligence
Data Cleansing and
Data Management

Testing and Test Automation

Messaging Technologies
MSMQ / MQ Series / JMS

Web Services
SOAP / WS-I / WS-S

Data Warehouse & BI
Cognos / BO XIR2 / Oracle Warehouse Builder / Crystal Reports /
Informatica / Oracle Discoverer / BO Data Integrator
8
IT Services
9
Select Customers
10
Select Partners & Certifications
11
Data Hygiene – A Global
Business Problem

According to The Data Warehousing Institute, U.S. businesses suffer losses, problems or costs of
more than $600 billion per year due to poor quality data, and typical business between 10% &
25% of revenues. Source – Aug 2008 newsletter of ECCMA

By 2012, “dirty data” will cause 50% of insurers to have compromised decision-making
assumptions, despite the deployment of enhanced BI and analytic tools. Source - Gartner Inc.
research report of Feb 2008

A European Gartner BI survey of more than 600 BI users found that more than 35 per cent
identified data quality as a top-three BI problem facing their organisation in the next 12-18
months, making it the second biggest challenge overall. Source - Gartner report of 22 January
2008 titled “Organisations Must Establish Data Stewardship Roles to Improve Data Quality”

Although 92% of companies surveyed believe having an integrated view of customer data is
either "critical" or "very important," only 2% have actually managed to achieve this. Source Forrester Research report

Research by Marketing Direct magazine indicates that direct marketers waste £195m in postage
costs by sending incorrectly addressed international mail
12
Data Hygiene –
A Global Business Problem

A survey by QAS found that 28 percent of the direct marketers admitted that their
company rarely cleans its data or in some cases, not at all

£ 88 M per year is spent mailing the deceased(!), £100m per year mailing people
who have moved house

Up to 67% of UK B2B mailings contain errors

37% of companies still do not have a data quality strategy in place

88% of all data integration projects fail because of poor quality data– Source
http://www.dqglobal.com/, http://www.dataflux.com
13
Common Data Anomalies
Incorrect
Inaccurate
Missing
Data
Anomalies
Incomplete
Inconsistent
Duplicate
14
Data Hygiene - Questions

Completeness – does the organization have data assets that are incomplete or missing?
Example, do all customers have addresses?

Accuracy – Is the organizations’ data assets sufficiently accurate to meet internal (business
processes, decision making) and /or external (regulatory, third parties) requirements?

Integrity – Are the organization’s data assets consistent across the enterprise? – for ex, does the
list of suppliers in a company’s ERP system match those in the finance application? Do the
relationships between different data assets make sense? Are duplicates removed from the
system?
15
MIDAS (Multi Industry Data Anomaly
Solution)
answers and solves these critical and
vital questions.
MIDAS Offers
17
MIDAS - Technology

MIDAS is open standard based J2EE application which adheres to best industry practices in form of
vertical specific pre-canned data / application integration steps, data connectors and reports.

SOA & JSR 168 compliant architecture

Comes with Role based access control (RBAC) mechanism

Inbuilt data connectors for industry leading OLTP / ERP / DSS systems such as:
–
–
–
–
–
–
–
–
SAP, Oracle EBS, JD Edwards, People Soft
Salesforce, SugarCRM, Siebel On Demand
Quickbooks
EDI Connectors
JMS, XML
Starlims, Labadvantage etc
CSV and Excel Files
ELN systems

24/7 support from global delivery centers (GDC)

SAP Certified Product

Oracle certification in progress
18
MIDAS Data Integration Suite
19
MIDAS

Bodhtree’s MIDAS addresses data hygiene issues across different verticals, using proprietary
tools and processes which are flexible, scalable and robust.

MIDAS offers convenient options:
– SaaS (Software as a Service), where in customer data has been transmitted to Bodhtree
servers using secure FTP layer. Bodhtree performs data hygiene operations and report back
results and enriched data through web based portal.
– On Premise, where in Bodhtree installs MIDAS at customer premises using data hygiene
jump start templates. Jump start templates are set of tools and processes that Bodhtree has
built over years of experience in handling critical customer needs. These templates enable
faster deployment of solution at customer end.
– Turn-key Solutions, where Bodhtree proven processes would be applied at customer
location using customer specific tools. MIDAS process is tool agnostic and can be applied on
customer data using any existing toolset that customer owns.
20
MIDAS – Turn Key Solution

MIDAS process can be leveraged with existing customer tools. Bodhtree team has expertise with
following tools.
– Informatica
– BO Data Integrator
– Oracle Warehouse Builder
– XFusion (SAP Certified Product)
– Pentaho Data Integrator (Open Source Product)
– JBoss Metamatrix
– Pervasive
21
MIDAS – Process & Methodology

Bodhtree has proven data management methodology which has been implemented globally to
several Fortune 500 and Forbes 200 customers.

Methodology comprises of following stages.
– Data Acquisition
– Data Profiling
– Metadata Analysis
– In Scope Data (9 Step Data Hygiene Process)
 Data Exclusion Steps
 Data Inclusion Steps
– Relationship Discovery
– Business Rule Validation
– Data Enrichment (Domain Specific)
– Client Validation through reports on secure portal
– Final Data Dump Integration
– Data Monitoring, on continuous basis
22
MIDAS – Expertise
MIDAS has proven implementations in following industries.









Healthcare
Financial Services
Pharmaceutical
Retail & Online Services
Media and Entertainment
CRM
EDI Transactions / Claims Processing
SCM
Product Data Management
23
MIDAS – Item Master
24
MIDAS -Healthcare Implementations


Partnership with Owens & Minor (Fortune 250 Healthcare Supply Chain Solutions company
with > $7 Billion annual revenue)
Implementations at some of the largest healthcare providers in US:
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
University of Kentucky
University of Rochester
Catholic Health East
Staten Island University Hospital
Lafayette General Medical Center
Parrish Medical Center
University of California, LA
Memorial Hermann Health Systems
IOWA Health System
University of Texas - South West
West Chester Medical Center
Lennox Hill
New York University
Yale New Haven
Allina Hospitals and Clinics
Stellaris Hospitals
NSLIJ Hospitals
Premier Health Partners
University of Louisville
John Hopkins
Bon Secours
Sparrow Medical Center
25
MIDAS Pharmaceutical
Implementation
 Executive Dashboard (BIS): Open standards based comprehensive dashboard solution for ‘C’
group. Integrated with BI infrastructure and intranet portal. 3 Phases completed. Oct’ 02 to Dec’ 04.
Phase – 4 started and expected to end by Mar’ 09.
 Product Portfolio Management: Centralized view of molecule, from inception, under
development, pending approval to sales. Integrating different OLTP systems. Completed in Mar’06.
Phase – II started and expected to end by Mar’ 09
 Financial Data Mart: Financial Data Mart Solution for Formulations SBU, with sales, budgets,
manufacturing information. Jul’04 to Dec ’05.
 Integrated Demand & Supply Planning System: Implemented Integrated Decision Support
System for capture and analysis of all data required by Demand and Supply Planning Processes.
Serves as a platform for calculation and reporting of Demand and Supply Planning Metrics.
Partnered with Accenture, where Accenture defined the SCM processes and Bodhtree provided BI
technology. 2 Phases completed. Jan’ 05 to Feb’ 06.
26
MIDAS – CRM Integration
 MIDAS integrates with industry leading CRM vendors, Salesforce and Siebel on Demand.
 Data in the CRM applications is accessed using MIDAS secure web services API.
 Using MIDAS users of CRM applications can detect duplicates among contacts, leads and
prospects.
27
MIDAS- Advanced Analytical Engine
HealthCare
Pharma
Retail
Media
Entertainment
Others
 Nearly 70% of the business metrics that executives in various industries track are “common”.
 Custom BI projects have < 30% success rate due to - Long Time-to-Value, Shelf-ware, Tepid Exec
Support, Lack Implementation Expertise;
 Bodhtree is leveraging prior implementation experiences to build “Pre-Built BI” solutions & offer
them to customers in SaaS / Jumpstart models, “MIDAS” in following areas:
 Enterprise Analytics (Marketing, Sales, Service, Marketing Product)
 Healthcare Analytics (Operational, Spend, Clinical and Financial)
 Pharma Analytics
 Service Analytics (Call Center Analytics)
 Finance Analytics
 Retail Analytics
 Media Analytics
28
MIDAS- Advanced Analytical Engine
 Ad Hoc Analysis: Business users can slice and dice around specified data cube and
perform advanced analysis of the data. Ad Hoc Analysis allows you to create various
charts based on the business requirements and analyze the data as per the need.
 Ad Hoc Query: Users can create detail reports by performing GUI based query tool.
 Dashboard: A dashboard is a visual display of the most important information
needed to achieve one or more objectives; consolidated and arranged on a single
screen so the information can be monitored at a glance.
 Report Portfolio: Pre-canned domain specific reports which provides insights into details of data.
 Data Model: Pre-designed data models for analytical purpose.
 Data Mappings: Pre-built data mappings for extract, transformation and loading of data.
29
MIDAS Reports – Advanced
Analytical Engine
30
MIDAS Reports –Advanced
Analytical Engine

MIDAS Analytical Engine provides metrics around

New Product Selection

Patent Standing

Development Milestones

Product Filing Performance

Product Launch Performance With

Highlights

Lowlights
31
MIDAS - Marketing Campaigns
32
MIDAS - Sales
33
MIDAS - Service
34
MIDAS - Web Analytics
35
MIDAS - Health Care Cost per
Adjusted Patient Day
36
MIDAS - Health Care
Operating Margin
37
MIDAS - Profit and Loss Account
38
Contact
For further details email to
Raghavan VSR Madabhushi
Senior. Vice President
[email protected] | (M) +91 98661-20009
T: +91.40.6654.7000 F: +91.40.6654.7029
India Toll Free No: 1800-2660-132 | US Toll Free No: 8775424996 [email protected] |
www.bodhtree.com
*Deloitte Technology Fast 500 Asia Pacific 2007 Award Winner
39
Thank you
INDIA (Headquarters)
Fremont Office:
New Jersey office:
United Kingdom
Corporate Office:
Ground Floor, Building No 2B, Maximus Towers
Raheja IT Park – Mind Space, Madhapur,
Hitech City, Hyderabad- 500 081
Tel: +91.40.6654.7000, F: +91.40.6654.7029
India Toll Free No: 1800-2660-132
210 Hammond Avenue
Fremont, CA 94539
517 US 1 South, Ste 3069
Iselin, NJ 08830
34 Milbourne Lane, Esher
Surrey KT10 9EA UK
Tel: 732.634.0019
Telephone : 01372 473924
Delivery Center:
10th Floor, Unit No-2, (Right Wing)
Vega Block the ‘V’ Plot No 17, Software Units
Layout Hitech City, Madhapur, Hyderabad- 500 081
Tel: 408-449-4984
[email protected] | www.bodhtree.us