Transcript Document

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This Business Plan is confidential. It is intended solely for the addressee. Access to this Business Plan by any other person is unauthorized.
If you are not the addressee you are prohibited from copying it, distributing it or disclosing it to anyone other than the addressee.
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Confidential © SweetWorks, Inc.
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Category
Growing
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Mass Market Chocolate in North America is forecasted to
level
grow –
at Second
8% over the
next 5 years
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Success will be driven by Premium Chocolate which has:
•
•
•
•
•
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Health innovation Driven by the Benefits of Cocoa
More visible branding strategies
Certification
Sophisticated packaging
Taste for indulgence
Source: Euromonitor International, August, 2013
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Premium
Driving
Growth
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In 2011, Premium Chocolate had grown to 19.7% Share of
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the
Chocolate
Category
($1.13text
Billion)
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level to:
Growth
has been attributed
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• Increasingly widespread acceptance of premium chocolates, spurred both
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by consumers’
desirelevel
to indulge in this “affordable luxury” and by the
influence of foodie
culture
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level
• Growth of chocolate retailers, both through franchise expansion and by
successful independent shops looking to expand their footprints
• Continued innovation in packaging and flavors by major and niche
chocolate manufactures alike
• Increased marketing support and advertising expenditures
Source: Chocolate Candy in the U.S. by Packaged Facts, 2012
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Chocolate
TrendsMaster title style
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Chocolate Industry Forecast Includes a Focus On:
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•Sales of premium items that are driving the category
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High-endlevel
varieties
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• Renowned
regions
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level
• Hidden
secret
recipe
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•Seasonal and boxed assorted chocolates - with sales
expected to expand 13% between 2010 and 2015
•Chocolates for cooking and baking
All Positioned as “Affordable Luxury”
Source: Mintel Group, Aug. 2013,
Field Lens by Matt Sena, 2013
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Americans
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• Average
Click toAmerican
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text
stylesTwice/Week
The
Consumes
Chocolate
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% Daily•Penetration
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American Chocolate Eatings/Capita
107 Times/Year
= Twice/Week
Confectionary
Source: NPD Snack Track Feb, 2010
None
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TheClick
Ovation®
Line
Offers
Chocolate
to
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that is Gourmet, All Natural and Made in the USA
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• 25% of US shoppers look for “All Natural” products
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• 17% of
US shoppers
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level preferred “Made or Grown in the USA”
products
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• 22% of Consumers
will
travel to a store that is not close to their
home to find organic/natural products
Gourmet, Natural Chocolate will Generate
Incremental Volume and Margin
Sources: Natural Foods Merchandiser, 2012 Market Overview, 2013 10 Key Trends in Food,
Nutrition & Health conducted by Kampffmeyer Food Innovation, 2013 MamboTrack Annual Natural
and Organic Product Survey, Eco Pulse Survey by the Shelton Group,
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The
Ovation®
Target
Consumer
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For:
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34 - 65
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text Aged
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Who
Want:
Ovation® Is:
That
Deliver:
Because:
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• Luxurious Chocolate Treat
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» Fifth level• A Line of Premium Chocolates
• A Great Chocolate Experience
•
• Ovation is made from All-Natural Chocolate Combined with the Best
Ingredients
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Ovation®
A Delicious
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titleTreat
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• •Individually
sticks are
great
for portion control or in a
candy
bowl level
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• Ovation®
• ThirdSticks
leveldesigned as a light treat perfect for after
dinner, after
coffee
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level or as a refreshing snack
• With just 15» calories
Fifth levelper stick, it’s a guilt-free snack!
• All Natural, premium chocolate sticks filled with delectable
flavored centers
Confidential © SweetWorks, Inc.
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Available by the individual flavor or assorted
floorstands
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• –
AllSecond
flavors were
leveldesigned to complement the premium
chocolate creating a refreshing treat:
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• Dark Chocolate with Mint Filling
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• Dark Chocolate with Cappuccino Filling
» Fifth level
• Dark Chocolate with Orange Cream Filling
• Dark Chocolate with Irish Cream Filling
• Milk Chocolate with Caramel Filling
Confidential © SweetWorks, Inc.
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Ovation® Sticks Pricing
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Ovation®
Sticks
• Click
to3.5oz
edit10ctMaster
• $1.80 cost
Second
• –$2.99
SRP level
• 40% margin
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Item #
45800
45801
45802
45817
45818
Description
Ovation® Mint Sticks
Ovation® Orange Sticks
Ovation® Irish Cream Sticks
Ovation® Cappuccino Sticks
Ovation® Caramel Sticks
Case Pack
List Price
SRP
10
10
10
10
10
$1.80
$1.80
$1.80
$1.80
$1.80
$2.99
$2.99
$2.99
$2.99
$2.99
Confidential © SweetWorks, Inc.
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Ovation® Sticks Floorstands
60ct
Display title
Options
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toAssorted
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(30) Mint
(9) Caramel
(9) Cappuccino
(6) Orange
(6) Irish Cream
Item #
45951
45955
(30) Mint
(15) Cappuccino
(8) Orange
(7) Irish Cream
Description
60ct Stick Floorstand: 30 M / 9 Car/ 9 Cap /6 O / 6 IC
© SweetWorks,
60ct Stick Floorstand:Confidential
30 M / 15 Cap
/ 8 O / 7 IC Inc.
Count
List Price
60
60
$108.00
$108.00
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Click has
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Ovation®
take Break-a-Parts
a New Level
• • Ovation®
great
flavors,
which includes our
Click tooffers
edita variety
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text
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newest variety – the Ovation® Mint Filled Break-a-Part – the
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only filled BAP in the market!
• Third level
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level
• The original
Break-a-Part
Orange, was traditionally orange
» Fifthand
levelsold predominantly at the Holidays
flavored chocolate
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Ovation® Break-a-Parts
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• With a full line of flavors for every palate, Ovation®
• Break-a-Parts
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text
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are fun and engaging – and they taste great!
– Second
level premium chocolate and available in
• Made
with all-natural,
seven •delicious
flavors, that are great for sharing and gift
Third level
giving: – Fourth level
• Dark Chocolate
with Mint Filling
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• Orange Flavored Dark Chocolate
• Orange Flavored Milk Chocolate
• Key Lime Flavored Milk Chocolate
• Raspberry Flavored Milk Chocolate
• Milk Chocolate with Almonds
• Pumpkin Spice Milk Chocolate
Confidential © SweetWorks, Inc.
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Ovation® Break-a-Parts
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Ovation® Break-a-Parts
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$2.40 cost
• $3.99 SRP
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• 40% margin
text styles
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Item #
Description
Case
Pack
List Price
SRP
15917
15918
15919
15920
15921
15927
15928
Ovation® Milk Chocolate Orange BAP
Ovation® Dark Chocolate Orange BAP
Ovation® Milk Chocolate Raspberry BAP
Ovation® Milk Chocolate Key Lime BAP
Ovation® Milk Chocolate Almond BAP
Ovation® Milk Chocolate Pumpkin Spice BAP
Ovation® Dark Chocolate Mint Filled BAP
12
12
12
12
12
12
12
$2.40
$2.40
$2.40
$2.40
$2.40
$2.40
$2.40
$3.99
$3.99
$3.99
$3.99
$3.99
$3.99
$3.99
Confidential © SweetWorks, Inc.
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Ovation® Break-A-Parts Floorstands
Click64ct
to Assorted
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Displaytitle
Options
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(48) Milk Orange
(16) Dark Orange
Item #
15960
15961
15965
15973
(16) Milk Orange
(16) Dark Orange
(16) Milk Raspberry
(16) Key Lime
Description
(48) Milk Raspberry
(16) Key Lime
64ct BAP Floorstand: 48 MO /16 DO
64ct BAP Floorstand: 48 MR / 16 KL
64ct BAP Floorstand: 16 M O/ 16 DO / 16 MR / 16 KL
© SweetWorks,
Inc.
64ct BAP Floorstand:Confidential
24 MO / 24 PS
/ 16 DO
(24) Milk Orange
(24) Pumpkin Spice
(16) Dark Orange
Count
List Price
64
64
64
64
$153.60
$153.60
$153.60
$153.60
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Ovation® on TV!
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Ovation® Break-a-Parts and Sticks will be featured on
Food
Factory
on theMaster
Food Network
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Confidential © SweetWorks, Inc.
Episodes will air :
• January - Canada
• April - USA
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PR Driving Consumer Interest
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Blogger
Giveaways
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Drug Store Divas
Our Break-a-Parts
were part of a photo
O with
shoot
Pottery Barn!
Review, recipe and giveaway!
Sweet Simple Stuff
New use for
Ovation® Break-a-Parts!
Review, recipe and giveaway!
Confidential © SweetWorks, Inc.
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