20070419/10 am

KEIC – Always At Your Service

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KEIC – Always At Your Service Presentation on

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RCM and Information Sources By KEIC 20070419/10 am

Indian Economy

The 2nd fastest growing economy in the world The 3rd largest economy in terms of GDP in next 5 years The 4th largest economy in PPP terms after USA, China & Japan Among the top 10 FDI destinations. Fastest-growing Asia Pacific market for international tourist spending 8 % economy growth – expected to exceed that of China by 2015 Expected to become the 3 rd biggest economy in the world after China and US by 2032

Source

: CSO

RCM and Information Sources By KEIC 20070419/10 am

Opportunity

•Retail industry •Retail developer •Large corporate houses •Global retailers (FDI) •Foreign brand

Source

: Images Retail January 2005

RCM and Information Sources By KEIC Retail Communications Management •Informing •Persuading •Reminding Source: Retailing Management by Lewy and Weitz 20070419/10 am

VM Information Requirements • Visual merchandising and display basics – Why display – Colour and texture – Line and compensation – Light and lighting – Types of display and display settings • Where to display – Exterior of the store – Display window construction – Store interior 20070419/10 am

VM Information Requirements • Successful display – Mannequins – Alternatives to the Mannequin – Dressing the three dimensional form – Fixture – Visual merchandising dressing fixtures – Modular fixtures – Modular fixtures and systems on store planning – Furniture as props • Visual merchandising and display techniques 20070419/10 am

VM Information Sources • Visual Merchandising and display techniques – Attention-getting devices – Colour plates – Familiar symbols – Making and proscenia – Sale ideas – Fashion accessories – Graphics and signage 20070419/10 am

VM Information Requirements • Visual Merchandise and Planning – Visual merchandise planning – Setting up a display shop – Store planning and design – Visual merchandising and the changing face of retail • Related areas of visual merchandising and display – Point-of-purchase display – Exhibit and trade show design – industrial display – Fashion shows – Trade organisations and sources – Career opportunities in visual merchandising 20070419/10 am

RCM and Information Sources By KEIC

Information Requirements Analysis

•Accounting and control •Brands V/S private label •Buying •Consumer behaviour •Customer service •Competitive environment •Economics •Finance

Source

: Retail books from KEIC resources 20070419/10 am

RCM and Information Sources By KEIC

Information Requirements Analysis

•Format •Future •Human resources organisation •Information system •Intellectual property •International scenario •Legal and ethical issues •Location 20070419/10 am

RCM and Information Sources By KEIC

Information Requirements Analysis

•Marketing/advertising •Merchandising •Online retailing and e-Tailing •Operations •Planning •Point of purchase (P-O-P) •Practice •Pricing 20070419/10 am

RCM and Information Sources By KEIC

Information Requirements Analysis

•Personal selling -Promotion •Retail research •Segmentation •Space management, store planning, design layout •Strategies •Supply chain management •Trends -Services •Visual merchandising and display 20070419/10 am

RCM and Information Sources By KEIC

Consumer demographic

•Smaller household •Two-income household •Migration to suburban area •Age mix communities •An older population •Increasing mobility •Growth of subcultures and minorities •Diverse household roles •Rise in single parent household •Widening income group •Mood of consumer 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

Organised V/S Unorganised Branded V/S Generic or Local Market size Market growth rate Production Per capital consumption 20070419/10 am

RCM and Information Sources By KEIC

Retail SectorTotal Consumer Spend : Rs. 20,00,000 cr ($ 445 bn) Retail : Rs. 12,00,000 cr ($ 270 billion) double digit growth expected Organised Retail : Rs. 55,000 cr ($ 12.4 bn) at current prices 40%+ annual growth expected Scope for Organised Retail : Rs. 2,00,000 cr ($ 45 bn) by 2010. Av. Salaries hike of 15+ per cent : there will be lot more consumption. Leading retailers sales' growth : 50-100% in 2005-06

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RCM and Information Sources By KEIC • • • •

Retail Format

• Supermarket – Apana Bazaar, Food Bazaar • Specialty Store – Bata, Planet M Department Store – Shopper’s Stop • The Plaza – GFountain Plaza, Chennai The Mall – Corssroads, Mumbai The Emporium – The Bombay Dyeing • The Bazaar – Big Bazaar • Stop-over – In&Out of BPCL Single price denomination – Dollar Store, USA • Kiosk – Pepsi fountain

Source:

Retail Management by Gibson 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment – Product categorization

Super Premium Premium Medium Economy Low Extremely low 20070419/10 am

RCM and Information Sources By KEIC

Responsible growth factors for Retail

1. Scalable and profitable Retail models are available in the country 2. Rapid evolution of New-Age Young Indian consumers 3. Retail space no longer a constraint 4. India on the radar of global retailer 5. Suppliers/brands willing to partner with retailers 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

• • • •

Apparel retailing

Big Bazaar Pantaloon Vishal Megha Mart Westside 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

• • • • • • •

Jewellery

Titan Industries Ltd. (Tanishq) Gili OyzterBay Carbon Nakshatra Enchante InterGold 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

•

Timewear

Titan 20070419/10 am

RCM and Information Sources By KEIC • • •

Retail Segment

• • • •

Footwear

Royal Sporting House Sports Station Planet Sports Nike Reebok Adidas Woodland 20070419/10 am

RCM and Information Sources By KEIC • • • • •

Retail Segment

Footwear

Bata Puma Fila Converse Action 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

• • • • • •

Health and Beauty Care Services

Shahnaz Hussain VLCC Lakme Beauty Salons Personal point Body Care Kaya Skin care 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

• • • • • • • •

Health and Beauty Care Products

98.4

Global Healthline Guardian Lifecare Health & Glow CSR Trust Pill and Power Medicine Shoppe 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

• • • • •

Health and Beauty Care Products

Lifespring Tango Himalaya Drug Company Apollo Pharmacies Planet Health 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

• • • • • • • • • • • •

Consumer Durables (Covers Mobile)

Sony Philips LG Samsung Electrolux Nokia – Reliance - Tata Big Bazaar Star India Raymond Provogue Viveks Woolworths 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

Food & Grocery

Supermarket -Food Bazaar -Nilgiri’s -Sabka Bazar 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

Food & Grocery

Hypermarket -Big Bazaar -Giant (Spencer’s) -Star India Bazaar 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

Food & Grocery

Discount Supermarket -Subhiksha -Margin Free 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

• • • • •

Catering Services

McDonald Pizza Hut US Pizza Barista Café Coffee Day 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

Book Retailing

Crossword Oxford Landmark Shop-in-shops 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

Music and Entertainment

Music World PVR Inox Fun Republic 20070419/10 am

RCM and Information Sources By KEIC

Retail Segment

Future Players

Reliance Wal-Mart 250-Malls in coming two years

Source: DNA March 25 th 2006

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20070419/10 am RCM and Information Sources By KEIC

Information Sources

Newspaper Periodical Data Database

20070419/10 am RCM and Information Sources By KEIC

Indian Periodical (Newspaper)

•Business Line (Catalyst) •Business Standard (Strategist) •The Economic Times (Brand Equity) •The Financial Express •DNA Daily (Advertising)

20070419/10 am RCM and Information Sources By KEIC

Indian Periodical

•Advertising Express •Asian Photography •Better Photography Brand Reporter •Business India •Business Today •Business World •Consumer Voice •Facts for You

20070419/10 am RCM and Information Sources By KEIC

Indian Periodical

•Franchise •ICFAI Case Portfolio •Images of Business of Fashion •Images Retail •Impact •India Today •Insight •Marketing Master •Outdoor •Outdoor Today

20070419/10 am RCM and Information Sources By KEIC

Indian Periodical

•Indian Journal of Retailing •Outlook •Pitch •P-O-P •Retail Biz •Reserve Bank of India Bulletin •Sarvekshana •Strategic Marketing •Times of India Photography •USP Age •Visual Merchandising and Retail Design •The Week

RCM and Information Sources By KEIC

Data Source

•Ministry of Statistics and Programme Implementation: http://mospi.nic.in/ •Central Statistical Organisation (CSO): http://mospi.nic.in/cso_test1.htm

•National Sample Survey Organisation (NSSO): http://mospi.nic.in/nsso_test1.htm

•Reserve Bank of India: http://www.rbi.org.in/home.aspx

•Planning Commission: http://planningcommission.nic.in/ •National Council for Applied Economic Research: http : //www.ncaer.org/ •Indian market demographic reprot 1998 •Census of India: http://www.censusindia.net/ 20070419/10 am

RCM and Information Sources By KEIC

Data Source

•Centre for Monitoring Indian Economy (CMIE) •Indiastat.com

• ISI Emerging Markets •KSA Technopak: http://www.ksa-technopak.com/index.jsp

•KPMG: http://www.in.kpmg.com/about/overview.asp

•FICCI: http://www.ficci.com/ •CII: http://www.ciionline.org/ •AC Neilson ORG MARG: http://www.acnielsen.co.in/home.asp

•TAM: http://www.tamindia.com/tamindia/index.htm

•The Marketing Whitebook •Market forecast and indicators 1997-2007 20070419/10 am

20070419/10 am RCM and Information Sources By KEIC

Foreign Periodical

•Advertising Age •Business to Business •Campaign •The Economist •Far Eastern Economic Review •Fortune International •Harvard Business Review •International Journal of Advertising •Journal of Advertising

RCM and Information Sources By KEIC 20070419/10 am

Foreign Periodical

•Journal Consumer Bebaviour •Journal of Consumer Psychology •Journal of Consumer Research •Journal of Interactive Marketing •Journal of Marketing •Journal of Marketing Research •Journal or Retailing Journal of Advertising Research Journal of Brand Management Ebsco Database

RCM and Information Sources By KEIC On-Line Publication: Advertising Age: http://www.adage.com/ads/interstitial_1.html

Catalog Age: http://multichannelmerchant.com/ Chain Store Age: http://www.chainstoreage.com/ Consumer Digest Online: http://www.consumersdigest.com/ Convenience Store News: http://www.csnews.com/csn/index.jsp

Direct: http://www.directmag.com

/ Discount Store News: http://www.dsnretailingtoday.com/ Drug Store news: http://www.drugstorenews.com/ E-commerce News: http://www.drugstorenews.com/ 20070419/10 am

RCM and Information Sources By KEIC On-Line Publication: Progressive Grocer and Supermarket Business http://www.progressivegrocer.com/progressivegrocer/index.jsp

Promo: http://www.promomagazine.com/ Restaurant Business: http://www.restaurantbiz.com/ Shopping Centers Today: http://www.icsc.org/ Stores: www.

stores

.org/ 20070419/10 am

20070419/10 am RCM and Information Sources By KEIC

Research Companies

America’s Research Group Burke Customer Satisfaction Association Dun & Brandstreet Environsell Shopping Behaviour Research Gallup Organisation GE Information Services Information Resources Inc.

Info USA AC Neilson Yonkelovich Partners

RCM and Information Sources By KEIC Association Retail Association of India: www.

retail

ers

association

of

india

.org

National Retail Foundation – www.nrf.com

Point-of-Purchase Advertising Institute – www.popai.com

Direct Marketing Association: www.the-dma.org

Direct Selling Association: www.dsa.org

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20070419/10 am RCM and Information Sources By KEIC Thank You