Making Data More Engaging Using Infographics

Rebecca Willmer, Children’s Safety Network

What is an Infographic?

• • Infographic = information graphic Complex data in an easy-to-read, visual package Infographic by Hot Butter Studio edc.org

Snippet from “What is an Infographic?” by Consumer Magnetism

Project Goals

Increase engagement of stakeholder community by…

• • Creating sharable content that public health professionals can use in their own work Highlighting injury prevention research in an innovative way edc.org

edc.org

Reaching our Audience

edc.org

Research

• Visual images

get more

shares on social media

edc.org

Pinterest

Process for Developing Infographics

Choose Topic Send to Funder and Revise Research Review Internally and Revise Select Data Draft in Piktochart

Share/ Promote

edc.org

Collect Data on Impact

Piktochart

Benefits: Low cost, themes, pre-made graphics, customer support edc.org

First Infographic

• • • •

All-Terrain Vehicle Safety

Lack of material addressing this issue Key injury topic for many states we work with Launched in September during ATV season New data released edc.org

edc.org

First draft

Revisions

edc.org

First draft Somewhere in the middle

Revisions

edc.org

First draft Somewhere in the middle

Revisions

Final draft

Spotlight: Heatstroke Infographic

Promotion

• Released two weeks before National Heatstroke Prevention Day (July 2013) • Reposted to social media on National Heatstroke Prevention Day during all-day #heatstroke chat • Promoted in webinar

Views

• One of our most popular posts on Facebook or Twitter • Most viewed publication on our website with over 3,000 pageviews

Positive Feedback

• Funder approval • Requests from state for print version • Replies on Twitter, RT from organizations with many followers edc.org

Infographics Blog Post Fact Sheets Flyer Resource Guide Interactive Map Total clicks per publication Heatstroke Infographic Child Passenger Safety Infographic 2

0 500 1000 1500

Firearm Intent infographic Interactive Map: State Laws Concerning Sport-Related Concussions… Pedestrian Safety Infographic Cost of Firearm Violence Playground Safety Infographic When Parents Talk about Prescription Drug Abuse, Kids Listen (with… Firearm Child Access Firearm Magnitude Infographic Child Maltreatment Tips for Choosing Safe Toys for Children This Holiday Season Youth and Firearms Spike in E-Cig Poisonings Children and Firearms Pedestrian Safety Resource Guide Pedestrian Injuries: The True Terror of Halloween Sport-Related Concussions Fact Sheets Teen Dating Violence Blog Post ATV Infographic TBI Resource Guide A Safe Start to the Year: Fostering a Bullying-Free Climate in Schools Pediatric Magnet Ingestion: Get the Facts, Prevent Injury Furniture Tip-Over: Tips to Prevent an Accident at Home Child Passenger Safety Resource Guide

2000

Impact

2500 3000 3500 edc.org

Lessons Learned

• • • • • Cut down amount of text by focusing on data that can be visually represented Add printable PDF version to our website Include sources as links on website For fast impact/shorter review process, make mini infographics Include logo and web address at the bottom edc.org

edc.org

Other CSN Infographics

edc.org

Mini Infographics

Resources

• CSN Infographics Page: http://www.childrenssafetynetwork.org/infographics • CSN Pinterest: http://www.pinterest.com/childrenssafety • CSN Facebook: https://www.facebook.com/childrenssafetynetwork • Piktochart: http://piktochart.com/ • Hubspot: Photos on Facebook Generate 53% More Likes Than Average Post • Pew Internet and American Life Project: The State of Social Media Users edc.org

edc.org

Contact

Rebecca Willmer Project Coordinator Education Development Center [email protected]