Transcript Planning for a Special Event

Planning for a Special Event
PRESERVATION WEEK
MAY 9-15, 2010
ACKNOWLEDGEMENTS
 New Jersey State Library sponsored program with
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funding from Institute of Library and Museum Services
Additional Recognition:
American Library Association. Association of Library
Collections and Technical Services
Library of Congress
Institute of Library and Museum Services
American Institute for Conservation
Society of American Archivists
Heritage Preservation
Using Preservation as a Theme
 Preservation of interest for:
-Genealogists
-Collectors
-General Public
 Fun teaching opportunity for reaching out to schools,
Scouts, community centers
 Topic for an anniversaries, alumni day, historical
events
 Engaging for community groups
Using Preservation as a Theme
 Mission link to museums, historical societies,
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archives and other libraries
Partnership opportunities
Connects public to their cultural heritage
Connects public to your collection
Reaches new audiences
Benefits of Partnerships
 Helps to meet mutual goals of serving the
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community
Extends the outreach for each partner
Increases visibility
Helps to pool resources
Inspires others
Collaboration = more than sum of parts
Developing Partnerships
 Start with who you know
 Identify your goals
 Identify what you can offer
 Explore what partner(s) can offer
 Take time to develop relationship
 Set clear goals
 Seek maximum visibility
 Credit for collaboration is shared
Challenges with Partnerships
 Takes time to develop and maintain relationships
 Need strong administrative commitment to the
partnership
 Longer lead time to plan an event
 Can be staff time intensive
 Need to recognize and balance the various strengths
of each partner
Event Checklist
Develop strategies for success
Make a checklist and timeline
Create a budget
Plan logistics
Plan publicity
Evaluate
Wrap up
Media Outreach
 Newspaper articles
 News announcements
 Feature pitches
 PSA’s
 Web
 Blogs
 Banners
 Mailing lists
Tips for Writing Press Releases
 Be sure event is newsworthy
 Provide a brief description of the news event
 Tell who is announcing the event
 First 10 words are important
 Avoid adjectives, fancy language
 Deal with the facts
 Plan timing of press release
 Provide contact information
 Make it easy for the media
Resources
 Paul Hellman’s tips on focusing your message
www.cnbc.com/id/15837548/cid/134887
 Where to sign up for Paul Hellman’s tips
www.expresspotential.com/energize_performance.html
 Tips for Writing Press Releases
www.expresspotential.com/energize_performance.html
Measuring Success
Process Measures
Outcome Measures
 # items created (flyers,
 Did you achieve your
bookmarks)
 # people attended
 List media contacted
 Who did you engage?
(Board, Friends of
Library, Staff)
goal?
 Did you receive
positive feedback from
media stories?
 Was your partner
satisfied?
Sample Program Ideas
Low Cost Ideas
More Elaborate Ideas
 Handouts
 Demo salvage
 Web links
techniques
 Preservation Fair
 Coordinate exhibits
with other institutions
 ALA bookmarks
 Film screening
 Speaker’s Bureau
 Tie in preservation to a
program already
planned
Publicize Event
 Send announcement of your event to Jeanne Drewes
and she will put it on a Google map that is being
mounted on the preservation week site.
Email at [email protected]
 Tell your story on www.ala.org/preservationweek
http://www.ala.org/ala/mgrps/divs/alcts/confevent
s/preswk/story.cfm
Resources
 ALA Graphics for Pass It On books and posters
www.alastore.ala.org
 Friends of the Library USA program ideas
www.folusa.org/sharing/programs-projects.php
 Partnerships for a Nation of Learners
www.imls.gov/pdf/PNLReport.pdf
 Foundation Directory
www.loc.gov/preserv/foundtngrants.html
Power point prepared by:
Jill Rawnsley
Preservation Consultant
[email protected]
Some Videos to Show
Here are some videos to show during breaks or part of
your program.
Saving Your Treasures
http://www.netnebraska.org/extras/treasures/index.h
tm
Mr. Bean goes to the library
http://www.youtube.com/watch?v=TGjnuV1iIWc
Canadian Conservation Institute
http://www.preservation.gc.ca/howtocomment/index-eng.asp