Planning for a Special Event
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Transcript Planning for a Special Event
Planning for a Special Event
PRESERVATION WEEK
MAY 9-15, 2010
ACKNOWLEDGEMENTS
New Jersey State Library sponsored program with
funding from Institute of Library and Museum Services
Additional Recognition:
American Library Association. Association of Library
Collections and Technical Services
Library of Congress
Institute of Library and Museum Services
American Institute for Conservation
Society of American Archivists
Heritage Preservation
Using Preservation as a Theme
Preservation of interest for:
-Genealogists
-Collectors
-General Public
Fun teaching opportunity for reaching out to schools,
Scouts, community centers
Topic for an anniversaries, alumni day, historical
events
Engaging for community groups
Using Preservation as a Theme
Mission link to museums, historical societies,
archives and other libraries
Partnership opportunities
Connects public to their cultural heritage
Connects public to your collection
Reaches new audiences
Benefits of Partnerships
Helps to meet mutual goals of serving the
community
Extends the outreach for each partner
Increases visibility
Helps to pool resources
Inspires others
Collaboration = more than sum of parts
Developing Partnerships
Start with who you know
Identify your goals
Identify what you can offer
Explore what partner(s) can offer
Take time to develop relationship
Set clear goals
Seek maximum visibility
Credit for collaboration is shared
Challenges with Partnerships
Takes time to develop and maintain relationships
Need strong administrative commitment to the
partnership
Longer lead time to plan an event
Can be staff time intensive
Need to recognize and balance the various strengths
of each partner
Event Checklist
Develop strategies for success
Make a checklist and timeline
Create a budget
Plan logistics
Plan publicity
Evaluate
Wrap up
Media Outreach
Newspaper articles
News announcements
Feature pitches
PSA’s
Web
Blogs
Banners
Mailing lists
Tips for Writing Press Releases
Be sure event is newsworthy
Provide a brief description of the news event
Tell who is announcing the event
First 10 words are important
Avoid adjectives, fancy language
Deal with the facts
Plan timing of press release
Provide contact information
Make it easy for the media
Resources
Paul Hellman’s tips on focusing your message
www.cnbc.com/id/15837548/cid/134887
Where to sign up for Paul Hellman’s tips
www.expresspotential.com/energize_performance.html
Tips for Writing Press Releases
www.expresspotential.com/energize_performance.html
Measuring Success
Process Measures
Outcome Measures
# items created (flyers,
Did you achieve your
bookmarks)
# people attended
List media contacted
Who did you engage?
(Board, Friends of
Library, Staff)
goal?
Did you receive
positive feedback from
media stories?
Was your partner
satisfied?
Sample Program Ideas
Low Cost Ideas
More Elaborate Ideas
Handouts
Demo salvage
Web links
techniques
Preservation Fair
Coordinate exhibits
with other institutions
ALA bookmarks
Film screening
Speaker’s Bureau
Tie in preservation to a
program already
planned
Publicize Event
Send announcement of your event to Jeanne Drewes
and she will put it on a Google map that is being
mounted on the preservation week site.
Email at [email protected]
Tell your story on www.ala.org/preservationweek
http://www.ala.org/ala/mgrps/divs/alcts/confevent
s/preswk/story.cfm
Resources
ALA Graphics for Pass It On books and posters
www.alastore.ala.org
Friends of the Library USA program ideas
www.folusa.org/sharing/programs-projects.php
Partnerships for a Nation of Learners
www.imls.gov/pdf/PNLReport.pdf
Foundation Directory
www.loc.gov/preserv/foundtngrants.html
Power point prepared by:
Jill Rawnsley
Preservation Consultant
[email protected]
Some Videos to Show
Here are some videos to show during breaks or part of
your program.
Saving Your Treasures
http://www.netnebraska.org/extras/treasures/index.h
tm
Mr. Bean goes to the library
http://www.youtube.com/watch?v=TGjnuV1iIWc
Canadian Conservation Institute
http://www.preservation.gc.ca/howtocomment/index-eng.asp