Transcript DOL Grant - Yukon Alaska Council of Toastmasters

Speechcraft:
nd
The 2 Best
Membership Tool
Eric Downey, ACB, ALB
[email protected]
Kashim Toastmasters
12:05 – 1:00 Mondays at City Hall
YACT Conference, Oct. 9, 2010, Wasilla
What is Speechcraft
• 6, 8, or 10 week program to:
– Train non-members in public speaking
– Introduce non-members to constructive
criticism
– Introduce non-members to Toastmasters
– Promotoe Toastmasters to the general public.
– Word of mouth referrals are #1 membership
tool, and Speechcraft helps that.
Really, What is Speechcraft
• 5 or fewer participants get a crash course in
doing the first 5 speeches in CC manual, and 3
evaluations for their CL manual.
• Generally, meetings are devoted entirely to
Speechcraft speeches.
• Existing members do educational speeches,
serve as advisors, and support.
• Registration fee generally includes 6-month TI
membership and new member fee.
Why do Speechcraft?
• Membership building tool (2nd Best Tool)
• Club teambuilding:
– Several members involved
– All members impacted
– Takes 3 months of effort
• Focus existing members on how to get credit for
projects
– HPLP
– Success/Leadership, Success/Communication,
Speeches
Variations on the Theme
• Joint club, off-site, every other meeting
• Sign all participants as members right away
• Credit in CC for all 5 speeches (prevents feeling
cheated, must sign up as TI members)
• Credit in CL for 3 evaluations (work CL from start)
• Consider max 3 participants to maintain standard
meeting momentum
What is Commitment Level
• 40 hours by Coordinator
• 5 hours each by several other members
• At least 6 meetings dedicated to
Speechcraft
The Speechcraft Team
Role
Coordinator
Asst.
Coordinator
Ed. Speakers
Marketing
Advisors
Participants
Job Description
TI Project
Accomplishments
Timeline
Start
45 days
15 – 30
days
1 – 15
days
Ongoing
Select Coordinator, dates, core team
Build team, promote.
Registrations and fees, refine
marketing, schedule roles.
Schedule all roles, push team, push
registrations, confirm sign-ups.
Revise agendas and support the
participants.
Schedule
• Session 1: participants give 1 – 2 minute
introductions but no speeches
• Session 2 – 6 devoted to participant speeches.
• Some confusion over which session you’re on:
– Coordinator starts session 1 on Welcome and Intro
speech at Meeting #1.
– Participants follow their speech number, Ice Breaker
is start of session.
– Educational Speakers look their topic (Organize Your
Speech is when that educational speech is delivered,
not the week when participants give their Organize
Your Speech presentation.
Promoting Speechcraft
• TI has a manual “Let The World Know”
• Encourage referrals from members (the #1
membership building tool)
• Post on your FreeToastHost website 6 weeks in
advance.
• Have dates, details and receipts so you can take
$ as soon as possible.
• Charge cancellation penalties (100% is best)
The Paperwork
• Set your own price: $80 ($20 for club + $20 for
new member + $40 dues)
• Give receipt to each participant
• Include IRS Letter of Nonprofit status
• Include Letter of Completion
• Give CC and CL book on 1st meeting. Advisors
meet and explain.
• If giving CC credit for all 5 speeches, you must
sign them as TI members right away.
The Educational Speeches (canned)
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Welcome to Speechcraft (week one)
Selecting Your Topic (week one) (Better Spkr)
Writing Your Introduction (week one) (Better Spkr)
The Ice Breaker (week one)
Organizing Your Speech (Better Spkr)
Get To The Point
Working With Words
Gestures (Better Spkr)
Award Completion presentation
Other Files and Resources
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Master schedule with weekly agendas (Excel )
Award speech and Certificate of Completion (ppt)
IRS nonprofit letter (pdf file)
Flyer to promote Speechcraft (MS Word)
Canned weekly emails for Advisors to send
participants (Word)
Speechcraft completion letter to employer (Word)
Why do Speechcraft presentation (ppt)
Registration confirmation and receipt (Word)
TI Speechcraft packet ($ from TI)
Lessons Learned
• Team effort is required (4 people minimum)
before you commit
• Speechcraft packet from TI is lacking many tools
• Disruptive to attendance habits; doggedly
integrate existing members
• Don’t schedule over holidays and breaks –
drags on too long)
• You need to buy the Better Speaker Series to
get those 4 educational speeches.
Keys to Success
• Committed Coordinator who will do what it
takes
• Build your team of existing members
• Promote event formally and informally
• Ask for help outside your club (speakers,
advisors, participants)